In this episode of Marketing Over Chai, host Kate interviews Joyeeta Ray, a versatile marketing professional with a rich background in journalism, advertising, and SEO. Joyeeta shares her journey from print to digital content, highlighting the challenges and learning experiences she faced while navigating different cultures across various countries. Her career evolved with the changing content landscape. With beginnings in print and advertising, she had to adapt to an wholly digital space when she moved from Asia to Canada. Its interesting to see how the core skills of a journalist shine through in todays SEO driven content space. The conversation reflects the power of journalism in community representation, the importance of adaptability in marketing, and the evolving landscape of content creation in the digital age. Joyeeta also talks about current marketing trends and the skills necessary for success in the industry. KEY TAKEAWAYS Joyeeta Ray emphasizes the importance of listening and connecting with grassroots communities. The journey of a woman in marketing often involves navigating cultural and professional challenges. Journalism has the power to make invisible communities visible. Adapting to new environments is crucial for personal and professional growth. Cultural differences significantly impact marketing strategies and audience engagement. The shift from print to digital content requires unlearning and relearning skills. AI is expected to play a significant role in the future of marketing. Sensitivity is a vital skill for marketers to connect with diverse audiences. Community representation in journalism can change perceptions and foster understanding. The evolution of content creation requires balancing the needs of people and search engines LET'S CONNECT Connect with Joyeeta Joyeeta's LinkedIn: https://www.linkedin.com/in/joyeetaray/ North American Bengali Conference - https://nabc2025.ca/ Joyeeta's painting son pinterest - https://in.pinterest.com/joyeetaray/ Twitter: @joeyday20 Her books: Time for a tale and Tales never told: https://www.amazon.com/Time-Tale-Joyeeta-Dutta-Ray/dp/817167593X My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai Instagram: https://www.instagram.com/marketingoverchai LinkedIn: https://www.linkedin.com/in/kate-fernandes/ TikTok:https://www.tiktok.com/@marketingoverchai?is_from_webapp=1&sender_device=pc SUBSCRIBE SO YOU DON”T MISS AN EPISODE https://www.youtube.com/@MarketingOverChaiPodcast EMAIL ME Want to be on the show? Email me at marketingoverchai@gmail.com For Sponsorships and Collabs: marketingoverchai@gmail.com KEYWORDS marketing, content evolution, SEO, journalism, cultural differences, digital marketing, expat experience, community representation, advertising, trends, marketing in Canada, marketing careers, career journey ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________