As I have been working on my book “The UN-WOW,” I’ve been talking to a lot of people in experience design and experience management about whether or not my idea for the book makes sense. Two things have emerged from these conversations. First, people generally are very supportive of the principles behind The UN-WOW. It seems that people see a lot of opportunity in exploring more mundane aspects of everyday life for design opportunities. It has been great to hear that vote of confidence as I work on the project, and people being excited to hear more about it as it is coming together.

The second thing to emerge is that on a certain level, none of this experience design work should be that hard because our goals are pretty simple. At its foundation, we ideally are trying to make life better for our design audiences. Whether it is user, customer, patient, employee, student, client, or any other experience design space, we want to improve the experiences that people have (regardless of whether these experiences are mundane or metamorphic).

How we create these experiences, and the scale that it is done, becomes the work of the designers.

What should be easy becomes more challenging when other organizational priorities take over. Organizations can become fixated on outcomes that run counter to the goals of experience designers. Caring about customers, employees, users, and others can be seen as a luxury when the only focus is profitability. Thus, many experience designers feel frustrated when trying to do their work, running into barriers that either minimize the scope of their work, or completely block it from happening. Leaders may want to talk about being human-centered, but don’t necessarily see the need to treat people like human beings.

To talk about the challenges and opportunities, I welcome Tamar Cohen to the Experience by Design studios. Like many people in experience design, Tamar had a very non-linear path to her work. Starting out as an Art History major, she worked in galleries and auction houses. She found herself at Citibank for 16 years, applying the skills she acquired from art history to her work in customer experience. She also shares her work leading other companies like Zoetis as the Head of Global Customer Experience Strategy and at Travelers as VP of Employee Experience.

We talk about the importance of connecting employee experience and customer experience, making your employees your first customers. We also talk about the importance of ethnographic research to understand the full employee and customer journeys.

We also discuss her new project with Michael Lowenstein as well as work with James Killian (both former guests on ExD). She describes what she calls the Halo Effect, which includes conducting qualitative research based on the Four E’s Framework: educate, empower, engage, and energize. Her company HaloEffect works by diagnosing the human system first, working with organizations and leadership to put people first. Again, a simple idea that companies struggle executing, which Tamar tries to help them accomplish.

It was a great conversation about the importance of employee experience (especially in relation to customer experience), how to lead with a people-first strategy, and how even a degree in Art History can lay the foundation for better experience designs.

Tamar Cohen on LinkedIn: https://www.linkedin.com/in/tamarcohen

HaloEffect: https://www.myhaloeffect.com/

I’m back from my vacation with the kids, which we took in Lake Placid, New York. For those of you with kids, you know that vacation with kids is never really a relaxing time. It is more of a relocation, but with more spending and trying to keep people entertained. Despite those challenges, I had a good time, even though I feel like I need a vacation to recover from my vacation. Instead of getting that, I came home to one of my dogs having developed Lyme disease and had to take him to the vet. Thankfully he is responding well to the medication (albeit $200 plus dollars later).

Also freaking me out a bit is that it is nearly August. How the year is over half over is beyond me.

The end of my vacation means that August is nearly here. When August is nearly here, it also means that the new school year is nearly here. And that eventuality means a shift in my work. I’ve had a productive summer of writing the UN-WOW book manuscript. I now need to continue that work while shifting to my other work of (hopefully) educating young minds.

It feels like I divide my life not into months, but phases of work. Probably you do too. We can think about our year in which financial quarter we are in, the tempo of our work projects, the phases of required work reports. Work dictates our sense of time, or how we think about time, which speaks to the significance that work plays in our lives beyond simply providing an income.

Dr. Michael Lowenstein has spent his career understanding the impact of work and workplaces on employees, focusing on the relationship between employee experience and customer experience. In my employee experience course, I actually use his book “Employee Ambassadorship,” which focuses on how to create cultures that turn employees into brand ambassadors. Or put more simply, “What is the likelihood that your employees would recommend your company to others?”

He is working on a new book project and course framework with Tamar Cohen that further demonstrates the links between customer experience and employee experience, emphasizing that if you want to do well by your customers, you first have to do better by your employees.

Michael and I talk about the importance of stakeholder integration in your strategic planning, that you have to create alignment before taking action. Michael shares his experience working with organizations that prioritize both employees and customers, citing examples like MBNA America, Costco, and Market Basket. He explained how companies like Virgin, Baptist Healthcare, and Ritz-Carlton have successfully transformed their cultures to align internal and external focus, moving from employee satisfaction to engagement to commitment and ultimately customer advocacy. We also compare different organizational models, including B corporations, private companies, and public companies, in terms of their effectiveness in fostering employee-customer linkages.

I’ve known Michael for a long time, having done presentations and other events together. It was great to catch up with him, as well as capture his insights and experience on the podcast.

Michael Lowenstein on LinkedIn: https://www.linkedin.com/in/michaellowenstein/

“Employee Ambassadorship”: https://www.amazon.com/dp/163157664X

I’m recording this episode a week early as I’m on vacation with my family up in Lake Placid, New York, a beautiful spot that we have been going to for close to 20 years. One of the nice things about going to a familiar place is all the constants that are there. Things like Mirror Lake, the Olympic Oval, the Ski Jump, the lovely High Peaks mountains. All of it is a nice reminder of past summers and current adventures. For some, this might all seem boring, but for me it is something that I know will be there, some kind of regulating force in a constantly changing world.

But there are changes as well. It always is interesting, and a little depressing, to see what stores have closed and what new ones have replaced them. Such is the way with entrepreneurship: there are successes and, well, not so successes. I always admire people who take the initiative to start something new, and can imagine the dreams that are bound up into these ventures. When I go back to Lake Placid, it is easy to mourn those businesses that are no longer there, and be hopeful for those who are.

Today’s episode of Experience by Design is about the long-running story of entrepreneurship, together with the new unfolding story of AI. Demetri Papazissis hails from Greece, which has a long history of entrepreneurship (especially with immigrants who have spread around the world). He continues that legacy with the company Superbo, which is an enterprise-wide AI agent company. Superbo uses what it describes as “Four capability layers that provide enterprise data semantics, AI agent governance, runtime compliance controls, and operational oversight” to provide solutions for clients.

This conversation is about more than Superbo. It also is about the spirit of entrepreneurship in Demetri’s life, especially focusing on agility and freedom in the entrepreneur’s journey. However, he describes his own experiences as an entrepreneur as 80% negative and 20% positive. This leads to a broader conversation about whether people are being encouraged to be entrepreneurs when that lifestyle may not be right for them.

We talk about the impact of AI in terms of work, the economy, and society. We discuss the challenges of strategic adoption of technology, seeing ways that companies fail to implement because they don’t have the strategy and support to succeed. He notes that successful AI implementation requires a partnership approach, involving not just technological guidance but also helping organizations address internal structural and relationship issues.

He also talks about how he is self-taught at piano, leading to admission to the Berklee College of Music here in Boston. Being there taught him the value of creativity and thinking outside of the proverbial box. Overall, it was a great chat about risk-taking, creativity, changing times, constant themes, and also Demetri’s great hair.

Demetri Papazissis on LinkedIn: https://www.linkedin.com/in/demetripapazissis/

Superbo Website: https://superbo.ai/

Superbo Big Idea: https://www.businessage.com/post/my-big-idea-enterprise-ai-superbo