Well we did it, folks! Experience by Design podcast has hit 25,000 downloads. I don’t know what all that means in real terms other than a lot of you like to listen to this on a regular basis. First, that’s a testament to the great guests who spend their time talking with me about their lives and their work. Second, it is a testament to you for being interested in these stories and the field of experience design. Third, I guess it is a testament to me, even though I don’t feel comfortable giving myself credit.

So thank you for 25,000 downloads. And I promise more great guests for the next year.

We have had a run of great episodes on employee experience, and it is one of my favorite topics to explore in experience design. In discussions of workplaces, the framing typically is either around the workers (at the bottom of the org chart) or the leadership (at the top of the org chart). When people talk about organizational change, it is framed as either ‘top-down’ or ‘bottom-up’. These formulations leave something important out: the middle.

In many ways, middle management often goes unresourced, underappreciated, and stressed. But it also is where things need to get done, and ultimate strategic success can depend.

My guest today on Experience by Design is the author of the book “The Elevated Leader” who talks about ‘the messy middle’ in organizations. Laurie Maddalena is first notable characteristic is that sociology was her favorite class. Along with that topic, we explore the challenges of having five generations in the workplace right now, and what that means for management and leadership.

She talks about the Six Saboteurs in the workplace, which she lays out in her book and consulting. We explore how there are no “hard skills” or “soft skills”, but rather just essential skills. The key goal is to create environments where people can do and become their best.

Laurie provides practical leadership tools with training that gives actionable tips rather than vague statements. She stresses the need for career paths besides leadership. We explore the evolution of human resources into being a strategic partner that are shaping the culture of the workplace.

Finally, we talk about while conflict is natural and necessary for team growth, the key is managing it constructively rather than avoiding it. Laurie also offers a free assessment tool to help leaders identify and overcome their specific saboteurs.

Laurie Maddalena: https://www.lauriemaddalena.com/

Laurie Maddalena LinkedIn: https://www.linkedin.com/in/lauriemaddalena/

“The Elevated Leader”: https://www.lauriemaddalena.com/elevated-leader-book

You probably know that there are a lot of podcasts out there to listen to. By one estimate, as of January 2026 there are 4.58 million podcasts. That’s a lot of people churning out content that runs the gamut of topics and guests. If you look at the podcast stats, you also will see that nearly one-third of podcasts are 20-40 minutes in length.

Which makes Experience by Design stand out in a somewhat unique way in terms of the length of my conversation with guests. Only about 15% of podcasts last an hour or more.

So why go for an hour when most podcasters go for a much shorter length? Stories.

Part of my goal here at ExD is to hear the stories that people have to offer, to learn about the people behind the products and offerings. I like to think about it like “Humans of Experience Design.” As an ethnographer, I like to hear people’s stories. I’ve also found that people like sharing their stories. In many ways, the manner in which we share stories is what makes us human, or more human.

My guest today knows all about telling stories. Bill Blankschaen is here to talk about his book “Your Story Advantage: A Proven Path to Maximize Your Impact, Influence, and Income.”

Bill’s background has roots in his study of English and History, both of which are rich in stories. He then found himself leading a private school. While rewarding, he felt a calling for something more, and that was to help people tell their stories. This led to his company StoryBuilders, “a creative team of storytellers who are passionate about serving people with excellence in genuine, high-trust relationships.” Bill and StoryBuilders provide coaching, assistance with writing, getting it ready for launch, and getting it in front of your audience. They have worked with a range of business leaders, political figures, cultural influencers, and many more, helping to tell their stories and get their message out. Bill also is a multiple New York Times and USA Today bestselling writer and business founder.

Bill and I talk about the path to finding purpose in life by engaging in your passion. We explore writing as a journey of exploration rather than just a final product. Bill relates about working with people who have a clear vision on what they want to do, as well as those who just have the desire to tell a story but not quite sure how. We also talk about the emergent area of hybrid publishing. While self-publishing has become more accessible, it’s still important to ensure quality and align publishing strategies with the author’s goals. He also emphasizes StoryBuilder’s approach to customize the publishing approach to each author’s needs.

Finally, Bill talks about the role that AI is starting to play in the writing and publishing process, and how it should compliment creativity rather than replace it.

StoryBuilders, LLC: https://mystorybuilders.com

Bill Blankschaen LinkedIn: https://www.linkedin.com/in/billblankschaen/

“Your Story Advantage: A Proven Path to Maximize Your Impact, Influence, and Income”: https://www.amazon.com/Your-Story-Advantage-Maximize-Influence/dp/1954521901

Once again, we are living in a time of military conflict. It seems like it is something that is inescapable, which is enough to make one who wishes for better to lose hope that it is possible. It can start to feel pretty overwhelming given the amount of suffering that continues to go on without reprieve.

This once again introduces the central importance of dispute and conflict resolution in our lives. It also emphasizes the importance of those who have the skills to help us navigate conflicts and dispute in order to come to some kind of outcome that is fair and equitable.

In this episode of Experience by Design, I’m fortunate to have Colin Rule, CEO of ODR.com, with ODR standing for online dispute resolution. Colin is the author of the book “Online Dispute Resolution for Business.” He also was the Director of Online Dispute Resolution, meaning that he has seen more conflict than the most experienced global negotiator. Colin shared insights from his experience at eBay, where they managed 60 million disputes annually across 54 countries, emphasizing the need for a fast and fair resolution system to maintain trust in online marketplaces.

We talk about his early stage appearance as Tevye in “Fiddler on the Roof” in high school, and his involvement in the debate team. He describes how debate influenced his desire to form authentic and genuine belief in his arguments. Colin explains how his interest in peace studies developed through mediation training and his understanding of conflict resolution as a form of peacemaking.

Colin shares personal experiences where empathetic listening resolved a long-standing dispute, highlighting the value of authentic apologies and understanding. We also discuss the concept of fairness and justice, especially in an era of artificial intelligence. Colin suggests that AI has transformed the landscape of dispute resolution, and while this change is irreversible, it presents new challenges and opportunities for the field.

In a time of needing greater dispute resolution to end conflict, it is a great moment to hear from Colin’s work in creating dispute resolution experiences.

Colin Rule: https://www.colinrule.com/

Colin Rule LinkedIn: linkedin.com/in/crule

“Online Dispute Resolution for Business”: https://www.amazon.com/Online-Dispute-Resolution-Business-Employment/dp/0787957313