『Experience by Design』のカバーアート

Experience by Design

Experience by Design

著者: Gary David
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概要

This is Experience by Design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.Experience By Design マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 社会科学 科学 経済学
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  • AI and Customer Experience with Hakob Astabatsyan
    2026/01/23

    We are living through an unmistakably accelerated era of technological transformation. History shows that periods like this often reshape not only how organizations operate but also how individuals relate to one another and engage with the world.

    Looking back, the impact of major technological shifts seems obvious. But living through them is far more complex. On any given day, headlines announce CEOs radically reorganizing around artificial intelligence and replacing roles once held by people, while other reports note that many companies have yet to realize measurable benefits from their significant AI investments.

    The reality is that the long‑term implications—for business, society, and our daily lives—are still unfolding. Organizations must therefore be thoughtful and strategic, not reactive, in how they adopt and integrate AI technologies.

    This week, we’re fortunate to explore these questions with Hakob Astabatsyan, founder of Synthflow.ai, an end‑to‑end Voice AI platform that aims to “redefine how enterprises connect with customers.” Our conversation goes well beyond Synthflow’s product offering to examine the evolving nature of AI itself.

    We discuss the technical and philosophical challenges of building AI‑driven voice orchestration systems capable of mimicking human conversation. Hakob reflects on the current limitations of AI—particularly in handling emotional nuance—and the possibilities for AI tools to simulate empathy in certain contexts. He also explains Synthflow’s Visual Conversational Flow Builder, which enables organizations to design guided conversational paths that help customers navigate interactions more effectively and improve outcomes.

    Throughout our discussion, Hakob emphasizes a central point: AI should enhance human capabilities, not replace them. While disruption is inevitable, the greater opportunity lies in elevating uniquely human skills—critical thinking, creativity, communication, and collaboration. This shift will require educational institutions to rethink what and how they teach in order to prepare students for the world emerging around us.

    Hakob also looks ahead, predicting that 2026 will be a pivotal year for AI adoption, driven not by futuristic breakthroughs but by improvements in usability, accessibility, and seamless integration into everyday business operations.

    Hakob Astabatsyan: https://www.linkedin.com/in/hakob-astabatsyan/

    Synthflow.ai: https://synthflow.ai/

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    59 分
  • Decluttering and Transformation with Saahil Mehta
    2026/01/16

    I think we can still technically say we are in the midst of the new year even though we are two weeks into it. I don’t know if there is a statute of limitations on how long you can wish another person a happy new year, since also technically it is the new year until the next new year at which point this new year will become the old year.

    One of the things that is meant to last throughout the new year are the changes that we want to make in our lives. While January 1st as a starting date is in many ways arbitrary as a demarcation point of transformation, it still is symbolically significant as a point where changes take place. Experience design can be about transformation, having these metamorphic experiences that make us different in some fundamental way. The new year definitely is one of those moments when transformation can take place. But if change is going to take place as the saying goes, “let it begin with me.”

    One of the common resolutions is to simplify one’s life and ‘declutter’ what is causing our lives to become unmanageable or not able to navigate easily. The psychological impacts of clutter can be many, including increased stress levels, difficulty focusing, procrastination, difficulty with relationships, lower quality of life, decreased well-being, and feelings of being overwhelmed. We can accumulate and hold onto things throughout our lives, some of them material and some emotional and even relational. When we hold onto things that no longer serve us and only get into the way, they can impede our progress.

    This is why it is a perfect time for today’s guest on Experience by Design. Saahil Mehta is on a mission to help people declutter. Part of this might come from his background as an engineer, creating things that are planned out and well organized. Part of it might come from his mountaineering expeditions, planning each element and only bringing what you need to accomplish your goal. All of it comes from his desire to get people in a place where they can move forward and achieve their dreams.

    We talk about his book “Break Free: A Guide to Decluttering Your Life”, where he lays out his approach to helping others develop better relationships, have more time for their passions, and find a better path to move forward in their lives. Saahil describes his 7 Internal Summits Priority Framework as a tool that helps individuals prioritize the most important areas of their life. We also talk about the importance of overcoming people pleasing behavior, sharing the roots of the pattern and how we can start to prioritize more of our own needs.

    Saahil also shares his own transformative experience from a 2016 retreat where he learned to embrace authenticity and discovered others' confidence in him despite his self-doubt. Together we explore authentic success versus societal expectations. We discuss the importance of prioritizing the things that matter most to us, and emphasize the need for honest self-assessment and the importance of creating space for reflecting on those things in our daily lives.

    Finally, we have a link to Saahil’s Exponential Success Blueprint Webinar, which you can register for free.

    Saahil Mehta: https://www.saahilmehta.com/

    Saahil Mehta on LinkedIn: https://www.linkedin.com/in/saahilmehta/

    Exponential Success Blueprint Webinar: https://www.saahilmehta.com/success

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    1 時間 2 分
  • Trauma and Healing Experiences with Janet Roche and Christine Cowart
    2026/01/09

    Designing Holidays—and Environments —that Heal, Not Harm

    As the holiday season winds down, many of us breathe a sigh of relief. The decorations are packed away, the music fades, and the whirlwind of expenses and obligations comes to an end. Yet, for many, the aftermath brings its own stress—credit card bills, fatigue, and even emotional strain. The truth is, the holiday experience can carry its own form of trauma.

    Trauma is far more common than we often acknowledge. Research suggests that over 70% of Americans have experienced at least one traumatic event in their lifetime. The American Psychological Association defines trauma as “any disturbing experience that results in significant fear, helplessness, dissociation, confusion, or other disruptive feelings intense enough to have a long-lasting negative effect on a person’s attitudes, behavior, and other aspects of functioning.”

    This raises an intriguing question: What if we could design environments—whether for holidays, workplaces, or communities—that reduce trauma and even promote healing?

    Despite its prevalence, trauma often goes untreated. Few who experience it receive the help they need. This gap inspired Janet Roche and Christine Cowart to take action. After meeting as volunteers at Vermont Adaptive Ski and Sports, they recognized the need for trauma-informed training for those working with vulnerable populations. In 2019, they co-founded the Trauma-Informed Design Society (TIDS) with a mission:

    “To create physical spaces that promote safety, well-being, and healing—spaces that respect identity, worth, and dignity, and foster empowerment.”

    On the latest episode of Experience by Design, we explore their framework for designing environments that minimize harm and support recovery. Janet and Christine share real-world applications—from correctional facilities to schools—and highlight Oregon’s recent mandate for trauma-informed behavioral health units, which has driven demand for their credentialing programs and continuing education courses.

    Today, TIDS offers a suite of resources, including:

    • Trauma-Informed Design Credentialing Courses
    • Partnerships with the American Society of Interior Designers
    • An evaluation tool for K-12 schools

    Their next course begins January 31st. Learn more at https://www.tidsociety.com.

    Janet Roche: linkedin.com/in/janetrochedesigns

    Christine Cowart: https://www.linkedin.com/in/christine-cowart-trauma-informed-consultant/

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    1 時間 18 分
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