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Experience by Design

Experience by Design

著者: Gary David
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This is Experience by Design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.Experience By Design マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 社会科学 科学 経済学
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  • Leading and Navigating Changes with Danielle Bennett
    2026/07/10

    Working from home over the summer, primarily working on the Un-WOW book but other things as well, I get to see what passes for daytime television today. It takes me back to my childhood a little when I would be at my grandparent’s home during the summer months where they would watch me. This was in the archaic before-times, when cable television didn’t exist. Although in Detroit we were living pretty large because we were able to get the Canadian Broadcasting Corporation (or CBC) with our antenna. Even with this expanded option, my grandmother’s TV was always tuned to the daytime soap operas, including the long-running One Life to Live. The show ran for 21 seasons, from 1968 to 2013. Being young, I never quite captured what was going on, but it all seemed pretty dramatic.

    It is an interesting concept to ponder having ‘one life to live.’ In a biological sense, that might be inarguable given that we are alive for a finite period of time. On the other hand, it is completely inaccurate. If you think about your own life, there are probably many different ‘lives’ that you have lived. We might even think of them as stages in our lives, where we end one thing only to begin another.

    At some point, to quote The Talking Heads David Byrne, “And you may ask yourself, Well, how did I get here?” Beats me. Some parts of my life seem many lifetimes ago. I don’t even know who that person was. I can see glimpses of him, but that person isn’t here anymore. All that’s left is me right now, and even that is transitory.

    So, many lives and many transitions in one’s life. In fact, we can say that life is about transformation and transition, changing and becoming. Much more than just one life to live.

    My guest on Experience by Design today Danielle Bennett has, like all of us, undergone some transitions in her life. First was her stint in the Navy, working first on the surface fleet and in the air service, and then on submarines, where she learned valuable lessons in leadership and how small errors can lead to major consequences. Then there was the transition out of the Navy due to a medical discharge, meaning finding her place and purpose in civilian life. There also was the transition to being a franchise owner and entrepreneur, as well as consultant and coach. Additionally, there was her gender transition to becoming a woman, making the decision to become Danielle.

    We talk about lessons learned from the Navy, especially in the Silent Service, such as when a lack of coffee filters required immediate action. She also talks about how coaching girls softball and coaching business leaders can be very similar in that they both require helping guide people get the most out of themselves. Danielle uses the mantra of “Chin up, chest out” to promote pride in facing transitions with resilience. Danielle also shares how she works with clients to improve organizational systems, especially in the aerospace and defense industries.

    Finally, Danielle talks about her book “Leadership Voltage: Capturing Lightning with Triadic Balance,” where she emphasizes “Growth is everything” and leaders need to empower (rather than manage). She also shares her business academy DS7 Precision, offering 12-14 weeks intensive coaching programs.

    LEARN MORE:

    Danielle Bennett on LinkedIn: https://www.linkedin.com/in/daniellejoleighbennett/

    Danielle Bennett Website: https://www.daniellejoleighbennett.com/

    Radiant Legacy Collective: https://www.radiantlegacycollective.com/

    DS7 Precision: https://ds7precision.com/

    “Leadership Voltage”: https://www.amazon.com/Leadership-Voltage-Capturing-Lightning-Triadic/dp/B0GVNBYGHF/

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    1 時間 11 分
  • Future of Storytelling Experiences with Charles Melcher
    2026/07/03

    As I have been going through this book writing journey, one of the most interesting parts has been the focus on storytelling. In academic writing, there tends to be more of a focus on a kind of sanitized relating of “facts” in a very disimpassioned way. Also, there is the verbose tendency to describe things, using many words to explain simple things. If words equaled money, academics would be the richest people in the world. But more words doesn’t equal greater understanding and better storytelling. In fact, it can be quite the opposite. It is not how much we say, but how we say it. What makes for a good storyteller is that they know how to say it.

    Being able to tell a story shouldn’t be that hard since it is a part of our human experience and existence. Afterall, this is how people have shared information for a long time. So why is it so hard to write that way? Why are we so often insecure in terms of telling stories and communicating with others in that form? It is true that being a good storytelling is an art, but it is also science. There are elements that we can break down as part of storytelling. And today, there is more dazzling technology to assist in immersing people in the stories being told. However, at its core, it is still about telling a story that captures the attention and imagination of the audience, to bring others into the space that is being described.

    I’m very pleased to have today on Experience by Design podcast Charles Melcher, master storyteller, creator, and founder of Melcher Press as well as the Future of StoryTelling, a live event that focused on new developments at the intersection of storytelling and technology. Finally, there is the book “The Future of Storytelling” which is a visually engaging and wonderfully creative exploration on emerging directions of telling stories and engaging audiences.

    With all of that experience, he clearly has a lot to say and share about storytelling. We talk about his early journey at Yale, where he studied literary criticism. He talks about his exploration of Robert Frank’s photography, capturing experiences and telling stories through images. The examination of Frank would go on to exert a significant influence on how Charles thought about images and stories.

    We discuss the balance between artistic expression and commercial appeal in publishing, sharing his experiences in high-end art books and commercially viable projects. Charles also talks about trying to balance technological wonder with intimacy, sharing examples of where he tried to combine intimate moments but in a large-scale production. Part of this is engaging the audience, preferring the term “Actians” which captures the active role of audiences in modern storytelling.

    Finally, we talk about worldbuilding and immersive storytelling, creating the potential for surface entertainment and deeper narrative engagement, allowing audience members to customize their experience based on the level they choose to engage with the immersive environment (much like literary criticism). He shares how this is part of his most recent project, the Theodore Roosevelt Presidential Library, which opens this July 4th weekend in Medora, North Dakota. As he describes, the library aims to help visitors embody Roosevelt’s values and experiences.

    As we celebrate the 250th anniversary of the United States this weekend, it is a great time to explore telling complex stories that enrich, educate, entertain, and immerse.

    Charles Melcher on LinkedIn: https://www.linkedin.com/in/charlesmelcher/

    Melcher Media: https://melcher.com/

    The Future of Storytelling event: https://futureofstorytelling.org/

    “The Future of Storytelling” book: https://www.amazon.com/dp/1648293832

    Theodore Roosevelt Presidential Library: https://www.trlibrary.com/

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    1 時間 2 分
  • Financial Learning Experiences with Mike Milligan
    2026/06/26

    If you are a long-time listener to Experience by Design, you know that I work at a business university that has its foundations as a school for training in accounting and finance. Since its founding in 1917, not much has changed in terms of that focus. We are still primarily known for our education in accounting and finance. When I first started there (almost 27 years ago now), I really had no idea what finance was or what was involved in it. I’m sorry to say that I’m only slightly more informed today. I still find finance a bit of a black box despite my years of service and conversations with my Finance department colleagues.

    I’m definitely not alone in this. As we have discussed in other episodes of Experience by Design, financial literacy is pretty low overall. Repeated surveys have shown that around half of US adults are financially literate. That number drops further when the topic focuses on financial risk. When comparing different generations, not surprisingly younger generations suffer from a lack of financial literacy. We all could use some extra help in terms of financial literacy, financial planning, and fiscal responsibility.

    Today on Experience by Design, I welcome Mike Milligan to the show. Mike grew up being fascinated by money. Today, he runs 1 Oak Financial, which stands for “one of a kind”. Along with his work with clients, he also has created a financial planning online course which is offered through Old Dominion University (where he also teaches). He also wrote the book “The One of a Kind Financial Plan.” What is really great about Mike’s approach is that he tailors his planning and strategy to his client, creating a client-centric experience that helps them break free from the traditional approaches that can take advantage of clients.

    We talk about generational divides in financial literacy and planning, looking at spending and saving trends among Gen Z and even Gen Alpha. Mike emphasizes the need for a holistic approach to understanding markets, trends, and financial risk with changing job markets and emerging technology. He shares how he tailors client education to generational characteristics, trying to meet clients where they are in order to have the maximum learning impact. Toward this end, we also talk about his new book project “Amplify”, which explores how podcasting and social media have become resources for financial literacy. As he emphasizes, the microphone is the most powerful tool in the financial industry.

    Finally, we also talk about his favorite mermaid in Norfolk, Virginia where he lives. He discusses the upcoming 250th anniversary of the United States, especially in locations of colonial heritage and extensive US history like Boston, Philadelphia, and Norfolk. Plus we share how great sociology is.

    Mike Milligan Website: https://www.mikemilligan.com/

    Mike Milligan on LinkedIn: https://www.linkedin.com/in/mikemilligancfp/

    1.oak Financial: https://1oakfinancial.com/

    Ideas by Mike Podcast: https://ideas-by-mike.blubrry.net/

    The One of a Kind Financial Plan: https://www.amazon.com/One-Kind-Financial-Plan-Actually/dp/1967587027/

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    1 時間 5 分
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