For those listeners in the United States, a Happy Thanksgiving to you all. Thanks for being part of Experience by Design podcast and making putting on the show worthwhile and rewarding. And for those of you in Canada, Happy Belated Thanksgiving. And for those in other parts of the world, I hope you can take a moment to give thanks for whatever you feel thankful.

Giving thanks is not just something that should be reserved for one day a year. Giving gratitude should be something that we all do everyday. I know that I am trying to do so, especially for the small things in life. Gratitude is a practice like any other practice, and the more we do it, the better we can get at it. Not that I am good at it yet, but I am definitely trying to get better.

Today’s episode is about giving thanks for those who served in such a way that they were awarded the highest honor in the US military: The Medal of Honor. I welcome Alexandra Rhue (SVP, Museum Engagement and Strategic Initiatives from the National Medal of Honor Museum) and Michael Lewis (Executive Creative Director from G&A) to talk about their work in creating and developing the National Medal of Honor Museum, located in Arlington, TX.

We talk about the 3500 plus stories behind each person who was awarded the medal, but how each story comes down to the same elements of courage, sacrifice, commitment, integrity, citizenship, and patriotism. A major element of the museum is to inspire all visitors to recognize how these elements are in all of us as well. In other words, we talk about the hero that is within us all by exploring the stories and lives of those who have been recognized for their supreme valor and in many instances ultimate sacrifice.

We talk about the symbolism that is layered throughout the National Medal of Honor Museum, starting with the very architecture of the structure. We explore the ways that US society has evolved in terms of recognizing and discussing military conflict and service. Alex and Michael emphasize the ultimate goal is not just recognition, but getting people to leave with a renewed sense of service to their own communities in whatever capacity they can, and to live the values embodied in the Medal of Honor.

We also discuss the design and visitor experience of a museum and memorial. We explore the balance between immersive technology and traditional museum elements, aiming to create an emotional and personal experience. Michael and Alexandra explained the use of multimedia, including large-scale images, VR installations, and interactive projections, while emphasizing the importance of technology that enhances rather than distracts from the visitor journey. Alexandra and Michael emphasized the importance of placing visitors' perspectives at the center of storytelling, incorporating both human narratives and technological elements to enrich the visitor experience.

Alexandra Rhue: https://www.linkedin.com/in/alexandra-rhue/

National Medal of Honor Museum: https://mohmuseum.org/

Instagram: https://www.instagram.com/mohmuseum/

Twitter/X: https://x.com/MohMuseum

Facebook: National Medal of Honor Museum | Arlington TX | Facebook

Michael Lewis: https://www.linkedin.com/in/mgelewis/

G & A: https://gallagherdesign.com/

G & A Instagram: https://www.instagram.com/g.ampersand.a/

G & A LinkedIn: https://www.linkedin.com/company/g-a-strategy-and-design/

Yesterday I had the privilege of attending the Assistive Technology Conference of New England, put on by TechACCESS of Rhode Island. It was a great event that brought together professionals and companies that are trying to improve accessibility through technology for those with ranges of physical and intellectual challenges. Walking around, looking at the exhibits, and talking with people, I was continuously impressed by the innovation and dedication around me.

I would say it was “inspiring” but not in the way that one might usually think. The word “inspiring” can have a negative connotation in this world because it puts people with such challenges on a pedestal, as if their job is to be inspiring, or all they are is their disability, or makes people with these challenges a spectacle. Having a child who is intellectually and developmentally disabled, I totally get that argument.

When I say “inspiring”, I am referring to the people who are working and creating products in this space. It is inspiring for me to see professionals dedicate their work to improve and enhance the lives of others, no matter who that population is. That is very cool, and inspirational. No matter what job we are doing, we should be thinking of ways that we can improve the lives and experiences of others. That is what experience design and this podcast is all about: showcasing the work of those who are trying to apply their time, knowledge, and creativity to improving experiences and lives in ways large and small.

One of the things I need to do more of is highlight people who are working in the world of accessible technology. So stay tuned for that!

And my guest today on Experience by Design is doing the work to improve people’s lives as well in his own way. Like many guests on ExD, Chad Hufford of Veritas Wealth Management in Anchorage, Alaska is a behavioral scientist at heart, fascinated with what makes people act the way they do and what can be done to get them to make changes. He has applied this interest in the work he does as a financial planner.

He does this up in Alaska, focusing his efforts on those who are working in those uniquely blue-collar Alaskan jobs where high risk can come with good pay. His goal is to help them make the best decisions possible with what they earn, but also help to create cultural and behavioral change in his clients. Part of this is to get people to not just think, but to act. His new book “Forging Financial Freedom: Constructing Blue-Collar Millionaires with Seven Wealth Building Lessons Extracted from the Alaska Oilfield”, lays out his experiences and lessons from doing this work.

We talk about Chad’s fascination with fitness, and how that led him to be interested in medical school. Biochemistry taught him a lot about problem solving and complex interactions within systems. The same can be said for the financial world, where a lot is beyond your control. Despite that, you can control how you act and what your vision of your future is.

We also talk about unique aspects of Alaskan culture, overcoming complexity in financial decision making, how to build trust in financial planning, and making for better financial literacy and experiences. He emphasizes the importance of emotional connection and empathy in financial advising, and why friction is required to allow for thoughtful consideration. We explore how AI and technology can reduce friction in financial transactions but should not replace human empathy.

Chad Hufford: https://www.linkedin.com/in/chad-hufford-066208100/

Forging Financial Freedom: https://www.forgingfinancialfreedom.com/single

Veritas Wealth Management: https://www.veritasalaska.com/

I am back from the FTT Fintech Festival, hosted by VC Innovations and taking place in London. I was hosting a panel on attracting the next generation of customers to mutuals, which are member-owned financial institutions offering different types of services and products. I was lucky enough to have a great group of panelists, and it was a great event over two days. To say that I learned a lot would be an understatement. The event was full of really engaging conversations and panels around a host of topics in the intersection of finance and technology. Since I’m not a finance professional, I wasn’t sure how I would integrate into the event and conversations with people there. Plus it was the British and Irish financial systems that were being discussed, which I know basically nothing about. However, despite these important and obvious differences between my knowledge and the knowledge of other attendees, there was enough in common to make conversations pretty easy.

The main thing we had in common was that we were all interested in creating experiences of all kinds. There were conversations around customer, user, employee, and digital experiences. There was also mention of frictionless financial experiences, security experiences, and experience-driven identity. It was pretty easy to find the common ground since everything was about experience research and design at some level. Those in industry were interested to hear what us in academia were doing around experience design teaching.

Another theme was the impact of artificial intelligence as an element of fintech. Amongst all the conversations of AI was the question of whether or not a “digital first” strategy makes sense for customers seeking financial services. It was clear that people in general, and some specific populations, want to experience the authentic touch of a human being in their interactions. This led to some discussion about what to do with the bank branch. If we are moving to a digital first strategy, then why have branches? At the same time, people want to have the convenience of digital.

What if we could have both? The warm touch of a human being at a branch along with the convenience of digital.

Enter my guest today on Experience by Design, Victor Cho. Victor has a long career of digital transformation and now is CEO of Emovid. Emovid’s product combines the authenticity of face-to-face conversations with the improved efficiency outcomes of AI through the use of video-based communication. Another element of his work is an emphasis on stakeholder capitalism, and businesses contributing to improving society.

We talk about his path to CEO success, and how his interest in his Commodore 64 started it. He describes how his business education and religious upbringing combined to prioritize social responsibility over personal gain.

We also talk about how we need to create authentic communication in a tech era. Victor shared updates on Emovid’s progress, including their platform launch and plans for a new generative AI imaging solution focused on maintaining authenticity in communications. He highlighted the importance of considering the broader impacts of technology and the need for ethical decision-making in its implementation.

This conversation would have been right at home at the FTT Fintech Festival, and it is a perfect time to share the conversation with you.

Vincent Cho: https://www.linkedin.com/in/victor-cho-/

Emovid: https://www.emovid.com/