As I have been going through this book writing journey, one of the most interesting parts has been the focus on storytelling. In academic writing, there tends to be more of a focus on a kind of sanitized relating of “facts” in a very disimpassioned way. Also, there is the verbose tendency to describe things, using many words to explain simple things. If words equaled money, academics would be the richest people in the world. But more words doesn’t equal greater understanding and better storytelling. In fact, it can be quite the opposite. It is not how much we say, but how we say it. What makes for a good storyteller is that they know how to say it.

Being able to tell a story shouldn’t be that hard since it is a part of our human experience and existence. Afterall, this is how people have shared information for a long time. So why is it so hard to write that way? Why are we so often insecure in terms of telling stories and communicating with others in that form? It is true that being a good storytelling is an art, but it is also science. There are elements that we can break down as part of storytelling. And today, there is more dazzling technology to assist in immersing people in the stories being told. However, at its core, it is still about telling a story that captures the attention and imagination of the audience, to bring others into the space that is being described.

I’m very pleased to have today on Experience by Design podcast Charles Melcher, master storyteller, creator, and founder of Melcher Press as well as the Future of StoryTelling, a live event that focused on new developments at the intersection of storytelling and technology. Finally, there is the book “The Future of Storytelling” which is a visually engaging and wonderfully creative exploration on emerging directions of telling stories and engaging audiences.

With all of that experience, he clearly has a lot to say and share about storytelling. We talk about his early journey at Yale, where he studied literary criticism. He talks about his exploration of Robert Frank’s photography, capturing experiences and telling stories through images. The examination of Frank would go on to exert a significant influence on how Charles thought about images and stories.

We discuss the balance between artistic expression and commercial appeal in publishing, sharing his experiences in high-end art books and commercially viable projects. Charles also talks about trying to balance technological wonder with intimacy, sharing examples of where he tried to combine intimate moments but in a large-scale production. Part of this is engaging the audience, preferring the term “Actians” which captures the active role of audiences in modern storytelling.

Finally, we talk about worldbuilding and immersive storytelling, creating the potential for surface entertainment and deeper narrative engagement, allowing audience members to customize their experience based on the level they choose to engage with the immersive environment (much like literary criticism). He shares how this is part of his most recent project, the Theodore Roosevelt Presidential Library, which opens this July 4th weekend in Medora, North Dakota. As he describes, the library aims to help visitors embody Roosevelt’s values and experiences.

As we celebrate the 250th anniversary of the United States this weekend, it is a great time to explore telling complex stories that enrich, educate, entertain, and immerse.

Charles Melcher on LinkedIn: https://www.linkedin.com/in/charlesmelcher/

Melcher Media: https://melcher.com/

The Future of Storytelling event: https://futureofstorytelling.org/

“The Future of Storytelling” book: https://www.amazon.com/dp/1648293832

Theodore Roosevelt Presidential Library: https://www.trlibrary.com/

If you are a long-time listener to Experience by Design, you know that I work at a business university that has its foundations as a school for training in accounting and finance. Since its founding in 1917, not much has changed in terms of that focus. We are still primarily known for our education in accounting and finance. When I first started there (almost 27 years ago now), I really had no idea what finance was or what was involved in it. I’m sorry to say that I’m only slightly more informed today. I still find finance a bit of a black box despite my years of service and conversations with my Finance department colleagues.

I’m definitely not alone in this. As we have discussed in other episodes of Experience by Design, financial literacy is pretty low overall. Repeated surveys have shown that around half of US adults are financially literate. That number drops further when the topic focuses on financial risk. When comparing different generations, not surprisingly younger generations suffer from a lack of financial literacy. We all could use some extra help in terms of financial literacy, financial planning, and fiscal responsibility.

Today on Experience by Design, I welcome Mike Milligan to the show. Mike grew up being fascinated by money. Today, he runs 1 Oak Financial, which stands for “one of a kind”. Along with his work with clients, he also has created a financial planning online course which is offered through Old Dominion University (where he also teaches). He also wrote the book “The One of a Kind Financial Plan.” What is really great about Mike’s approach is that he tailors his planning and strategy to his client, creating a client-centric experience that helps them break free from the traditional approaches that can take advantage of clients.

We talk about generational divides in financial literacy and planning, looking at spending and saving trends among Gen Z and even Gen Alpha. Mike emphasizes the need for a holistic approach to understanding markets, trends, and financial risk with changing job markets and emerging technology. He shares how he tailors client education to generational characteristics, trying to meet clients where they are in order to have the maximum learning impact. Toward this end, we also talk about his new book project “Amplify”, which explores how podcasting and social media have become resources for financial literacy. As he emphasizes, the microphone is the most powerful tool in the financial industry.

Finally, we also talk about his favorite mermaid in Norfolk, Virginia where he lives. He discusses the upcoming 250th anniversary of the United States, especially in locations of colonial heritage and extensive US history like Boston, Philadelphia, and Norfolk. Plus we share how great sociology is.

Mike Milligan Website: https://www.mikemilligan.com/

Mike Milligan on LinkedIn: https://www.linkedin.com/in/mikemilligancfp/

1.oak Financial: https://1oakfinancial.com/

Ideas by Mike Podcast: https://ideas-by-mike.blubrry.net/

The One of a Kind Financial Plan: https://www.amazon.com/One-Kind-Financial-Plan-Actually/dp/1967587027/

I have some pretty exciting news to announce, and I’m glad to be doing it here first. I have completed my book manuscript, tentatively titled The Un-WOW: A Guide to Experiences Designs of All Kinds. You will notice the subtitle is taken from Experience by Design podcast, where we explore experience designs of all kinds. In the manuscript, I take a lot from guests I have talked to over the years. One thing that I have learned in that experiences come in different types, shapes, and packages. As experience designers, the world is our palette on which we can make our figurative marks.

One of the key premises of the manuscript is that we don’t have to create grand, well-orchestrated, staged WOW experiences to make a difference. In fact, most of our lives are made up of The Un-WOW, mundane everyday experiences that are more spontaneous than staged. These experiences can’t be completely pre-arranged and programmed, relying on people connecting on a more human (and humane) level. As experience designers, we might create the contours of these moments, but we can’t (and shouldn’t) control them.

So the manuscript is part experience design philosophy, part strategy, part how-to guide, and hopefully all entertaining. I’ll soon be launching some pre-publishing publicity and marketing, so stay tuned for that.

These themes are present on this episode of Experience by Design as well. In fact, I used this conversation in the manuscript! Today I chat with Gerry Scullion, consultant and founder of the agency Humana, keynote speaker, host of This is HCD podcast (the number 1 human-centered design podcast in the world), and organizer of the Human Centered Design Network. With all of that going on, plus with his over 20 years of experience, he has a lot to say about service design, user experience, and more generally human-centered design.

He tells of how he was self-taught in the UX space, embracing a ‘fake it till you make it’ approach. We talk about how it is the little touches that can have the biggest impact on our experiences. We explore doing experience design work in the government and social service sector. He describes the challenges of innovation in bureaucracy. Gerry shares the importance of finding opportunities to create a more humane experience when people are at their most vulnerable. He tells of how he loves being able to help and support people when they are in the greatest need, and how experience design work provides the opportunity to have that impact.

There was plenty more in the conversation. I learned so much I included it in my manuscript!

Gerry Scullion Website: https://gerryscullion.com/

Gerry Scullion on LinkedIn: https://www.linkedin.com/in/gerryscullion/

Humana Design: https://humana.design/

This is HCD Podcast: https://www.thisishcd.com/