Underdog humor, platform-specific nuance and engaging with a community from the inside, the Contrarian’s joyful resilience is remodelling social media as a space for making people smile, (without the virtue signalling). In this episode, writer and editor Adrienne Matei shares tips on how brands can connect with the Contrarian mindset via communications.

Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022

Keen to rebuild the world, the Systems Sceptic is turning to NFTs, crypto and virtual worlds to claw back control. For brands, this means getting clued up on game economies, hybrid blockchain models to liven up your product and investing in smartphone experiences. In this episode, game producer and consultant John Wolff shares tips on how brands can deliver for the Systems Sceptic through technology.

Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022

Soft fascination, biophilic design, extrinsic communication; how do we take a more socio-psychological approach to using design as a wellbeing tool? In this episode, architectural and interior designer Oliver Heath shares tips on how brands can empower the Culture Steward to feel happier in both their home and local community.

Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022