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Welcome to the first in our series of special, curated playlist episodes of Extrology, bringing together the biggest lessons from like-minded, extraordinary people.

This first playlist episode of Extrology features excellence in entrepreneurship, sharing real-world lessons from some of the most innovative business minds; you’ll hear from the names behind Trustpilot, G2A.com, AccountsIQ, Optimy, and the pioneer of Headless CMS tech with Contentstack.

Lee and his guests cover:

• Building trust as a core value
• The power of long-term vision
• Prioritising people over profit
• Innovating with customer-centric solutions
• Sustainable growth with a purpose

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

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Being on the cutting edge takes smart moves and smart money, both of which are often hard to come by… unless you know where to look.

Richard Nilsson is the visionary Founder and CEO of MyPetGo, taking on a pet health and wellness challenge in a market set to explode to $35b by 2035.

Learn how Richard seeks lifelong learning and innovation, discover the secrets from both sides of the VC table, and join us as Richard shares his indispensable advice for young, aspiring entrepreneurs.

Lee and Richard discuss:

• Deriving entrepreneurialism from your parents
• Why education is ‘useless’ for entrepreneurs
• Richard’s key lessons from early ventures, before finding success with MyPetGo
• Learnings from both sides of the investor’s table
• Advice for junior entrepreneurs seeking funding

Richard Nilsson: https://www.linkedin.com/in/richard-nilsson-rpn/
MyPetGo: https://www.mypetgo.com/
https://www.linkedin.com/company/mypetgo-world/
https://www.instagram.com/mypetgo_tracker/

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Send us a text

A re-introduction to Extrology: Insights and Inspiration for a Life of Purpose by your host Lee Cooper.

We’re building a global network of listeners - whether you’re here for inspiration or just to hear extraordinary life stories - and we’d love for you to be a part of it. So hit that subscribe button, follow us online, and let’s explore endless possibilities together.

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Send us a text

Throughout the peak of South Africa’s evolution as a country, a young Matthew de la Hey watched on, discovering his desire to make a purposeful impact.

Inploi is combining the all important human touch with cutting edge technology to foster a more equitable job market, but it’s the Co-Founder and CEO’s background which makes Matthew’s story so fascinating.

Discover how his humble roots, the South African transition to democracy, and transformative experiences all guide Inploi’s mission in this eye-opening episode of Extrology.

Lee and Matt discuss:

• Formative influences from Matt’s hard working parents on his values and mindset
• How exposure to South Africa’s evolution guided Matt’s sense of purpose
• The power of broadening your perspectives
• Inploi’s balance of high tech solutions with the imperative need for human connection

Matthew de la Hey: https://www.linkedin.com/in/matthew-de-la-hey/
inploi: https://www.inploi.com/
https://www.linkedin.com/company/inploi/

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Send us a text

Holly Budge is not just an adventurer and mountaineer who summited Everest, but also the first woman to skydive over it.

She’s feeding back that adventurous spirit into changing the world by campaigning against the devastating ivory trade with How Many Elephants - she’s truly a prime example of mental and physical fortitude.

Join us to explore Holly’s journey, how to redefine your sense of normal to achieve the extraordinary, and the art of turning adventure into action.

Lee and Holly discuss:

• How to outplay fear and eradicate self-doubt
• Why preparation trumps luck every time
• The adventurous roots of Holly’s Everest expeditions and skydiving cinematography
• Evolving into a philanthropic role with How Many Elephants
• The shocking results of a rampant ivory trade

Extrology: https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Holly Budge: https://www.hollybudge.com/
https://www.instagram.com/hollybudge/
https://www.linkedin.com/in/hollybudge/
Get in touch: lee@extrology.com

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Send us a text

Who knew that launching a product amid a global recession would become one of the ingredients behind a FinTech company’s success story?

Tony Connelly is the visionary Founder of AccountsIQ, and such is his bold nature that he did so by leaving the relative comfort and security of a partner position in an accounting firm.

With his finger on the pulse of how AI and technology advancements will play into the future of accounting, he shares his shrewd insights and bold journey in this week’s episode of the Extrology podcast.

Lee and Tony discuss:

• The bravery that leads you from a safe, certain job to the world of startup entrepreneurship
• Launching a financial product amid 2008’s financial crisis, and why it was a blessing in disguise
• Playing the hand you’re dealt
• The importance of retaining the human element within a tech-led business
• Why it’s paramount to share your vision with your team for best results

Extrology: https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Tony Connolly: https://www.linkedin.com/in/tony-connolly-146529b/
AccountsIQ: https://www.accountsiq.com/
https://www.linkedin.com/company/accountsiq/
Get in touch: lee@extrology.com

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Send us a text

After a life-changing accident, Vanessa Ruck endured seven surgeries across years of recovery, all to become the first British woman to finish the gruelling Africa Eco Race.

Such determination stands as proof that Vanessa is truly unstoppable, as she’s proceeded to convert her love for adventure into a powerful global platform for passion and inspiration.

Join us as we break down the mindset of an unbreakable spirit, and learn how we can syphon some of that passion and resilience for ourselves.

Lee and Vanessa discuss:

• The adventurous spirit that inspired Vanessa in her youth
• How motorcycling in the desert has shifted the perspective of adversity
• Vanessa’s remarkable journey of recovery from a life-changing accident
• The origins of ‘The Girl on a Bike’, and those who supported such ambitions
• Finding motivation to strive for greatness every single day

Vanessa Ruck:
https://thegirlonabike.com/
https://www.instagram.com/thegirlonabike/
https://www.linkedin.com/in/vanessaruck/

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Send us a text

With unrivalled passion and purpose, changing the world is at the heart of Tom Peacock-Nazil’s story, a man whose impact is as widespread as it is ambitious.

Aligning our careers with our deepest values can drive change on a level otherwise unimaginable - that much is evident from the prolific work of his business Seven Clean Seas.

Join us for an exemplary 100th episode of Extrology, which epitomises the inspiration that we all might gain from Tom’s remarkable story.

Lee and Tom discuss:

• The strong sense of purpose behind Seven Clean Seas
• What drove Tom to take action
• Setting ambitions on a global, systemic scale
• Giving away your business’ blueprint for the greater good

Extrology: https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Tom Peacock-Nazil: https://www.linkedin.com/in/tompeacocknazil/
Seven Clean Seas: https://www.sevencleanseas.com/
https://www.instagram.com/sevencleanseas/
https://www.linkedin.com/company/seven-clean-seas/
Get in touch: lee@extrology.com

Get in touch: lee@extrology.com

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology

Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/