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  • What Are You Choosing: World Peace or Good Music?

    What Are You Choosing: World Peace or Good Music?
    2026/05/13
    Ty and Yoh return on the FYM show—an “ignorant conversation about wellness”—with a special episode celebrating Stevie Wonder’s birthday and discussing his iconic, culture-embedded catalog. They debate Michael Jackson versus Stevie Wonder in terms of “cool” versus musicianship, and whether Stevie was the last artist who could sing about happiness without seeming corny, touching on Pharrell’s “Happy” and how pain often drives popular music. The conversation expands into a studio question: would you trade great music for world peace, with Ty choosing peace and imagining a safer, calmer world where much of hip-hop and many classic artists wouldn’t exist. They end by discussing how to protect joy amid negative news by setting boundaries on what you consume mentally and socially, and shout out Pusha T’s birthday, Taurus season, and Colture Playbook. 00:00 Welcome to FYM 00:47 Stevie Birthday Talk 01:10 Stevie Catalog Respect 02:09 Michael vs Stevie Debate 04:06 Happy Without Corny 06:12 Snoop Tells Mike Story 08:40 Warmth of Piano 09:37 Stevie Imagination Theory 11:39 Peace or Great Music 12:49 Peace World Scenario 13:38 What We Lose Without Hits 16:07 Is Music Worth It 16:39 Great Music vs History 17:22 Rappers Start Disappearing 17:45 Pharrell and Kanye Fallout 18:12 Trading Music for Peace 19:03 No Hip Hop Timeline 19:28 Cinema Replaces Music 21:16 Pain Makes the Hits 21:53 Happy Songs Debate 23:15 Peaceful Music Future 25:27 Joy in Dark Times 29:11 Choosing Peace Over Profit 33:02 Final Thoughts and Farewell Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • Founder Lessons + The Economics of Streaming Music

    Founder Lessons + The Economics of Streaming Music
    2026/05/06
    In this episode of FYM with Ty and Yoh, the hosts explore the intersection of business leadership, entrepreneurship, and the modern music industry. Inspired by The Five Temptations of a CEO, they break down one of the most critical leadership pitfalls: choosing personal success over company progress—and how that mindset impacts founders, executives, and growing businesses. Ty shares real-world entrepreneurship insights, including why he avoids the CEO title, lessons from leaving Delta, the moment he realized he could finally make payroll, and how keeping overhead low helped him survive the uncertainty of building a business. The conversation then shifts into the business of music and streaming economics. They unpack how platforms like Spotify, Apple Music, and YouTube have transformed artist revenue, why music catalog valuations are rising, and how private equity firms are investing heavily in music rights. Ty explains why catalogs have become high-value assets, how they’re evaluated, and what this means for artists, producers, and independent creators navigating today’s industry. If you’re interested in CEO mindset, startup strategy, music business insights, or how streaming impacts artist income, this episode breaks it all down. Topics Covered: CEO leadership mistakes and The Five Temptations of a CEO Entrepreneurship lessons and startup survival strategies Leaving corporate jobs to start a business Managing overhead and making payroll as a founder Music streaming economics (Spotify, Apple Music, YouTube) Why music catalogs are valuable assets Private equity investment in music rights How artists can maximize revenue in the streaming era 00:00 Welcome to FYM 00:41 Walking and a Book Find 01:30 Fable on the BART 02:32 First CEO Temptation 03:32 Ty on Being CEO 05:31 Leaving Delta Leap 08:23 Low Overhead Discipline 11:30 Unknowns of Scaling 11:57 Has Streaming Devalued Music 15:12 Data and Catalog Gold Rush 19:50 Artists Pay vs Asset Value 25:43 Catalog Strategy for Artists 30:42 Selling Companies vs Lifers 35:11 Streaming Platforms to Use 35:45 Wrap Up and Takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 分
  • Don't Be Afraid to Start A Riot

    Don't Be Afraid to Start A Riot
    2026/04/29
    Ty and the host record this episode of the FYM Show from Miami, using the April 29 anniversary of the 1992 Rodney King verdict as a lens to examine modern protest, leadership, and accountability. They break down how social media has reshaped activism, question whether wealth can create distance from community, and explore how today’s movements can lose focus without transparency. Referencing public scrutiny surrounding Patrisse Cullors, the conversation dives into trust, “get the bag” culture, online scams, and the importance of checks and balances in collective action. The hosts emphasize strategy, real proof-of-concept case studies, and why creators and organizers should execute before asking for support—closing with a bold reminder to stand up and take action for what you believe in. 00:00 Miami Boat Banter 01:18 April 29 Rodney King 02:59 Do We Still Protest 03:30 Money And Disconnection 06:22 BLM Leadership Scrutiny 08:48 Old School Trust Vs Internet 11:25 Sellout Culture Shift 12:08 Internet Scams And Trust 13:57 Bridge Loan Scam Stories 15:48 Checks Balances And Elon 17:51 Security First Mindset 18:27 Staying Rational With Money 19:40 Cause Money And Accountability 20:34 Performance Versus Commitment 21:54 Independence And Credibility 23:38 Other Peoples Money Debate 25:01 Advances Need Strategy 27:27 Case Studies Before Raising 29:33 Execute Solo Then Scale 31:55 Trust Takes Time 34:49 Leadership And Final Call Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 分
  • No Privacy in the Age of Google

    No Privacy in the Age of Google
    2026/04/22
    In this episode of the FYM Show, the hosts unpack a surprising story of a fan who sent a handwritten letter and resume directly to the host’s home, sparking a discussion on cold outreach strategies, personal branding, and networking in the digital age. Ty highlights how physical mail and creative outreach can stand out in a crowded digital world, while also stressing the importance of privacy and boundaries. The conversation explores unconventional networking, referencing David Geffen’s mailroom beginnings and Ty’s own grassroots approach to building connections. Tying into Earth Day, the episode frames outreach as “planting seeds,” encouraging listeners to be resourceful, intentional, and respectful when creating opportunities. CHAPTERS 00:00 Welcome to FYM 00:32 The Surprise Resume Letter 02:39 Ty Reacts to Fan Mail 05:00 Fame Privacy and Boundaries 07:58 Mailroom Hustle Story 09:51 Ty’s Camera Club Hustle 11:02 Random Texts and Connections 13:01 DoorDash Recognition Moment 15:08 Public Figure Reality Check 18:07 Parents on Instagram Memes 19:53 Earth Day Planting Seeds 22:40 Be Resourceful Not Problematic 23:53 Wrap Up and Call to Action Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Navigating Brand Identity and Ownership

    Navigating Brand Identity and Ownership
    2026/04/15
    In this episode of the FYM Show, Ty breaks down what it really means to build a brand, understand your value, and choose between ownership and work-for-hire—especially in the entertainment and music industry. From managing artists to building long-term businesses, the conversation dives into the mindset required to prioritize independence, ownership, and control over your time. Ty explains why he’s willing to walk away from money that doesn’t align with his mission, and how defining your non-negotiables is key to building something sustainable. For aspiring managers, creatives, and entrepreneurs, this episode is packed with game: learn the importance of understanding your product, knowing your partners, and gaining real experience by wearing multiple hats early on. Ty also speaks on the reality of changing relationships in music—how age gaps, evolving goals, and personal alignment can shift partnerships over time. He shares the sacrifices behind building Colture as a lifelong company, including choosing long-term ownership over short-term opportunities, and how ownership creates the ability to open doors for others—like hiring family and building a real ecosystem. The episode also highlights the growth of Rap Portraits’ documentary work, including the costs, challenges, and setbacks faced during a rider strike, and what it takes to keep pushing forward in creative industries. Whether you’re an entrepreneur, artist, or even a W2 employee, this conversation reinforces one key idea: everyone has a brand—you just have to decide how you build it. Drop a comment: Are you choosing ownership or work-for-hire right now? Stay tapped in for more insights on entrepreneurship, brand building, and the business behind culture. 00:00 Welcome Back FYM 00:28 Coach Playbook Shoutout 00:45 What Is Your Brand 01:42 Control Your Time 02:42 Ownership Mindset 03:42 Skills For Managers 06:07 Building Beyond Artists 10:24 Age Gaps In Business 12:46 Ownership Vs Rich 14:47 Why Teams Change 19:03 Friends First Hiring 20:13 Brand Evolves Over Time 20:57 Hiring His Brother 22:05 Blessing of Ownership 23:33 Building Your Own Nike 24:17 Finding a Forever Company 26:39 Culture Name Origins 28:13 Meaning of the Red Dot 28:54 Discovering Your Brand 30:13 Rap Portraits Beginnings 33:05 Documentary Budgets 35:52 Ownership and Deal Terms 37:34 Brand Building Wrap Up Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 分
  • Getting Back To The Source

    Getting Back To The Source
    2026/04/08
    Ty dives into the truth behind “cultural add-ons” in Christianity—traditions and sayings many people treat as biblical, even though they’re not actually found in scripture. From Easter egg hunts and the Easter Bunny to Santa Claus and common Bible misquotes, the conversation breaks down how these ideas can blur the line between culture and truth—especially for younger believers. Ty explains why relying on secondhand interpretations can lead to confusion and even manipulation, and emphasizes the importance of going straight to the source. He shares his personal journey of reading scripture daily, starting with the Book of James, and how chapter-by-chapter challenges have deepened his understanding. Along the way, he highlights key lessons from Proverbs, Genesis, and Mark that have shaped his mindset and spiritual discipline. Using a relatable analogy—learning from the source vs. riding in a Waymo instead of an Uber—this episode encourages listeners to take ownership of their faith, build real understanding, and stop relying on surface-level knowledge. Join the conversation and drop your favorite scripture that you’ve personally read and studied in the comments. Stay tuned for updates on upcoming projects, including new book volumes, live events, and more from the FYM movement. 00:00 Welcome Back Season Four 00:40 What Are Cultural Add Ons 01:11 Easter Eggs And Sacred Things 03:13 Misquotes And Heaven Sent 04:41 Santa Claus And Holiday Myths 05:46 Back To The Source Read 08:22 Waymo Vs Uber Information 14:29 When Add Ons Help Or Hurt 15:18 Publishing Math Confusion 17:14 How Ty Reads The Bible 18:32 Proverbs Wisdom And Wealth 19:20 Genesis Promises Over Time 20:14 Wisdom as She 20:41 Kendrick and Scripture 21:39 Cultural Add Ons Trap 22:05 Easter Eggs and Bunnies 23:27 Santa Claus Has to Go 24:19 Church on Christmas 27:05 Read the Source 28:30 Life Updates and Volume Three 30:10 Concert Plans and Jay Z 32:05 Sade Dream Show 34:40 Wrap Up and Next Episode Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • Don't Be An April Fool

    Don't Be An April Fool
    2026/04/01
    In this episode, Ty and Yoh unpack the real meaning behind April Fools’ Day, tracing its origins from medieval traditions like the Feast of Fools to its modern-day culture of pranks, virality, and “selling a dream.” What starts as a conversation about humor quickly turns into a deeper breakdown of persuasion, influence, and how easily public perception can be shaped. They dive into the realities of public scrutiny and cancel culture, using the backlash surrounding entrepreneur Pinky Cole’s bankruptcy to highlight how misunderstood business decisions can become viral talking points. Ty reframes bankruptcy not as failure, but as a strategic financial tool—while calling out the dangers of forming opinions without context. Throughout the episode, the message is clear: don’t become the “April fool.” From navigating the entertainment industry to managing talent and making smarter life decisions, Ty shares hard-earned lessons on discipline, integrity, and avoiding costly mistakes. The conversation also introduces a fresh idea—replacing April Fools’ Day with “April Field Day”—as a push toward health, fitness, and accountability. Ty also opens up about turning 42 and what it represents: freedom through structure, obedience, and service. He shares insights on taking control of your health, being proactive with checkups, and using available resources to build longevity in both life and business. If you're interested in entrepreneurship, personal growth, financial literacy, and navigating today’s culture with clarity, this episode delivers practical gems and perspective shifts you won’t want to miss. 00:53 Should April Fools End 01:54 Origins of April Fools 05:01 Celebrity Life Pressure 09:11 Bankruptcy Public Judgment 12:41 Avoid Being an April Fool 15:02 April Field Day Idea 16:54 Why Health Matters 19:28 Stop Waiting for Doctors 21:33 Stupid Games Stupid Prizes 23:46 Discipline in Entertainment 26:46 Work Mindset on Tour 30:54 Tickets Boundaries and Respect 33:59 Protecting Artists and Getting Fired 36:35 42 Means Freedom Get The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 分
  • How To Stay Grounded While Building Wealth

    How To Stay Grounded While Building Wealth
    2026/03/25
    In this episode of FYM with Ty and Yoh, the hosts celebrate the release of The Colture Playbook, Volume 2 while reflecting on the journey since Volume 1 dropped in summer 2022. Ty opens up about his personal and spiritual growth, including his decision to stop gambling, and how that shift has reshaped both his life and business mindset. They break down key principles from The Colture Playbook Volume 2, including discipline, work ethic, and the importance of “not drinking the Kool-Aid” — staying grounded, avoiding ego, and not letting money, fame, or success change how you treat people. Ty contrasts the mindset often seen in Los Angeles culture with real business etiquette, offering insight into how entrepreneurs can maintain authenticity while scaling. The conversation also dives into entrepreneurship and wealth-building strategies, including why they prioritize paying themselves last, how they approach gifting and generational wealth (like buying Rolexes for family), and the importance of long-term financial thinking. 00:00 Welcome Back Intro 00:30 Culture Playbook Release 01:07 Life Since Volume One 02:57 Discipline Work Ethic Faith 04:50 Dont Drink Kool Aid 07:34 Staying Grounded Giving 09:45 Paid Last Entrepreneurship 12:57 Business Myths Reality Check 15:18 Sponsor Soul Insoles 17:27 Trademarks Protect Brand 23:34 Payroll Taxes Business Setup 29:37 Birthday Plans Gratitude 31:27 Wellness Mission Outro Get The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分