エピソード

  • Why Music Managers Need to Build Wealth Beyond Music
    2026/08/19
    What can David Geffen’s career teach us about power, negotiation, dealmaking, and long-term success in the music industry? On the FYM Show, Ty Baisden and Yoh Phillips dive into lessons from Geffen’s biography The Operator and a documentary exploring his rise from humble beginnings to becoming one of the most powerful figures in entertainment. Ty and Yoh examine David Geffen’s business strategy, reputation, negotiation tactics, and approach to building power, including the early lies and aggressive behavior that shaped his career. They contrast Geffen’s path to success with the experiences of Black executives and artists, including Master P, who built significant businesses and cultural influence through ownership, community, strategic relationships, and creating clean, independent business structures. The conversation also explores how intimidation and aggressive leadership are perceived differently across race and the entertainment industry, with Ty and Yo discussing other powerful and intimidating figures and the ways perception can influence business relationships, negotiations, and career opportunities. At more than 600 pages, The Operator also becomes a case study in the business of music. Ty and Yoh break down the practical lessons around lawyers, publishing, partnerships, negotiations, contracts, dealmaking, and understanding the mechanics behind major entertainment businesses. They also look at Geffen’s upbringing and the influence of his mother on his confidence, communication, and negotiation skills, before turning to a larger question facing today's music industry: What happens when your career depends on talent that can become unpredictable? Ty and Yoh discuss why artists, managers, and entertainment professionals need to develop transferable skills, financial literacy, business knowledge, and investments outside of music to create long-term security. They reference managers and entrepreneurs such as Troy Carter and Scooter Braun, the investment mindset of Silicon Valley, and Chamillionaire’s success after his biggest music hits as examples of building value beyond entertainment. In this episode of the FYM Show, Ty & Yoh discuss: David Geffen and the story behind The Operator David Geffen’s rise in the music and entertainment business Music industry power, influence, and dealmaking Negotiation strategies and business lessons from Geffen The importance of lawyers, publishing, partnerships, and contracts Master P and building an independent business empire Race, intimidation, and perceptions of power in entertainment How executives and artists build long-term influence Talent management and the volatility of the music business Why managers need transferable business skills Building wealth beyond music and entertainment Troy Carter and Scooter Braun’s business strategies Silicon Valley and the investment mindset Chamillionaire’s post-music career and entrepreneurship Turning entertainment success into long-term financial security Ownership, investing, entrepreneurship, and career reinvention The FYM Show explores the intersection of business, music, entrepreneurship, wellness, money, creativity, investing, and personal freedom. Ty Baisden and Yoh Phillips unpack the real-world strategies behind building wealth, navigating the entertainment industry, and creating a career that can survive beyond your biggest opportunity. Subscribe to the FYM Show for conversations about the music business, entrepreneurship, investing, career growth, wealth building, entertainment, leadership, and financial freedom. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Reinvention Through Education in the Age of AI
    2026/08/12
    What does education, career reinvention, and lifelong learning look like in the age of AI? On the FYM Show, Ty Baisden and Yoh Phillips break down why continued education can still be a powerful tool for career growth, credibility, upward mobility, and long-term success in an increasingly competitive workforce. Ty shares his personal experience returning to school for his master’s degree from 2019–2021 and explains how he used the COVID-19 pandemic as an opportunity to focus on education and professional development. He also discusses investing approximately $20,000–$25,000 out of pocket to meet NFL certification requirements, comparing that investment with an alternative path that would have required seven years of professional experience. The conversation explores whether AI will make traditional education less valuable or create even more opportunities for people willing to learn and adapt. Ty and Yoh discuss how artificial intelligence is transforming the workplace, creating new career paths, automating business operations, and becoming an increasingly important part of virtually every industry. They also tackle the risks of using AI as a shortcut in school. While AI can help people work faster, they argue that real education still requires reading, critical thinking, understanding, and the ability to make informed decisions. Knowing how to use AI is valuable, but knowing why and when to use it may be even more important. From graduate school and professional certifications to online learning platforms like edX, Ty and Yoh explore how education can become a strategic investment in your future rather than simply a credential. In this episode of the FYM Show, Ty & Yo discuss: Reinvention through education and lifelong learning The value of a master’s degree in today’s workforce Education, career advancement, and upward mobility AI and the future of work How artificial intelligence is changing business and careers Whether AI will replace traditional education Using AI responsibly in school and professional development Why critical thinking and real learning still matter Professional certifications and alternative career paths Investing in education and career development Online education and platforms like edX How to stay competitive in an AI-driven economy The FYM Show explores business, wellness, entrepreneurship, money, creativity, career growth, and the mindset required to build a life with more freedom, flexibility, and financial independence. Subscribe to the FYM Show for conversations about business, entrepreneurship, wellness, money, career development, AI, creativity, and building your own version of financial freedom. #FYMShow #TyBaisden #YohPhillips #Education #AI #ArtificialIntelligence #CareerGrowth #Entrepreneurship #Business #LifelongLearning #FutureOfWork #CareerDevelopment #ProfessionalDevelopment #FinancialFreedom CHAPTERS 00:00 Show Intro 00:22 Why Education Matters 02:48 Going Back to School 04:45 Discipline Boundaries Cost 06:54 Degree ROI NFL Path 08:30 AI Versus More School 10:24 AI Creates New Jobs 14:26 Reading Learning Still Wins 16:58 Judging AI Output 18:17 Students Cheating With AI 22:56 Using AI Without Shortcuts 24:54 Alternative Learning EdX 25:58 Final Wrap Up Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Why August Is One of the Most Important Months in Black History & Culture
    2026/08/05
    August is more than just the end of summer. On the FYM Show, Ty Baisden and Yoh Phillips explore the meaning of August through Black history, hip-hop culture, wellness, personal growth, entrepreneurship, and intentional living. The conversation begins with the significance of August, from back-to-school season and major cultural milestones to the birthdays and historic moments that shaped Black culture. Ty and Yoh discuss Barack Obama’s August 4 birthday, Nelson Mandela’s August 5 arrest and 27 years of imprisonment, and the birth of hip-hop on August 11, 1973, when DJ Kool Herc helped launch the culture at 1520 Sedgwick Avenue in the Bronx. They debate who should headline a celebration of Hip-Hop’s birthday, highlighting legends including Jay-Z, Nas, and Big Daddy Kane, while reflecting on Jay-Z’s historic Yankee Stadium performances and appearances from artists such as Nas, Eminem, and Rihanna. The conversation also explores Black history and Black culture on Martha’s Vineyard, including the significance of Inkwell Beach and the importance of understanding historic Black communities and institutions. Ty and Yoh connect this to the broader value of learning Black history, including stories like Tulsa’s Black Wall Street, and why understanding the past can shape how we approach the future. Ty then shares lessons from his Cannes Lions experience, explaining how preparation, relationships, and long-term strategy can create opportunities long before the moment arrives. The conversation also challenges the idea that money automatically equals wisdom, emphasizing the difference between financial success, knowledge, experience, and personal growth. Finally, Ty discusses using August as a wellness reset and renewal period, including fasting, wellness travel, reflection, and preparing for an upcoming baptism on August 23. This episode of the FYM Show is a conversation about Black history, hip-hop history, culture, entrepreneurship, wealth, wellness, spirituality, preparation, and becoming more intentional about how we live. Topics discussed:• Hip-hop history and the origins of hip-hop• DJ Kool Herc and August 11, 1973• Jay-Z, Nas and Big Daddy Kane• Jay-Z’s Yankee Stadium performances• Black history and Black culture• Martha’s Vineyard and Inkwell Beach• Tulsa’s Black Wall Street• Cannes Lions and career strategy• Money vs. wisdom• Entrepreneurship and long-term planning• Wellness, fasting and personal renewal• Spiritual growth and baptism• August as a month for reflection and reset Subscribe to the FYM Show for conversations about business, culture, wellness, entrepreneurship, wealth, creativity, and personal growth with Ty Baisden and Yoh Phillips. #FYMShow #HipHopHistory #BlackHistory #Wellness #Entrepreneurship #JayZ #Nas #DJKoolHerc #MarthasVineyard #BlackWallStreet 00:00 Welcome to FYM 00:24 What August Means 01:00 Obama and Change 01:32 Hip Hop Birthday Talk 04:14 Mandela and Hardship 06:12 Marthas Vineyard Moves 08:02 How He Got Invited 09:38 Hidden Black History 11:36 Planning and Strategy 14:48 Cannes Lions Lessons 19:33 Money vs Wisdom 22:13 August Wellness Reset 25:43 Wrap Up and Goodbye Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • AI vs. Authenticity and Why Trust Is the New Currency in Media & Music
    2026/07/29
    How has AI changed the media industry, and why are music, sports, and entertainment more valuable than ever after COVID? On this episode of FYM, Ty and Yoh break down the business of media, the rise of artificial intelligence, and why trust and authenticity are becoming the most valuable assets in the creator economy. The conversation explores how the COVID-19 pandemic reshaped the entertainment business, proving that music, television, film, live sports, and digital content are resilient, high-value investments. Ty and Yoh discuss why investors continue pouring money into media, the rapid growth of professional sports leagues, and the skyrocketing valuations of sports franchises. They also examine how AI is transforming content creation, helping creators produce content faster while unlocking new opportunities for monetization. At the same time, they question whether AI-generated videos, music, and images are eroding consumer trust online—and why authentic, real-world experiences and verified moments may become the most valuable content in the digital age. From TikTok's influence on restaurant discovery and golf culture to viral marketing strategies, they explain how platforms are changing the way audiences consume content. The discussion continues with AI's growing role in the music industry, using the possibly AI-heavy "Rubberz" music video as a case study. Ty and Yoh debate whether audiences can tell—or even care—when music or visuals are AI-generated, compare AI to the early disruption caused by Auto-Tune and music sampling, and discuss why licensing, artist compensation, and copyright law will determine the future of companies like Suno and the broader AI music landscape. If you're interested in AI, media, music business, creator economy trends, content marketing, digital entrepreneurship, technology, investing, and the future of entertainment, this episode delivers practical insights into where the industry is headed. Topics Covered: AI and the future of media Why entertainment became more valuable after COVID The creator economy and digital content trends AI-generated music and video TikTok marketing and content discovery Music licensing, copyright, and AI Auto-Tune, sampling, and AI comparisons Sports business and franchise valuations Consumer trust in the age of artificial intelligence The future of music, media, and entertainment #AI #ArtificialIntelligence #Media #MusicBusiness #CreatorEconomy #ContentCreation #DigitalMarketing #Entertainment #Podcast #FYMPodcast #TikTok #SportsBusiness #MusicIndustry #Suno #FutureOfWork #Entrepreneurship CHAPTERS 00:00 Media Matters Now 01:04 COVID Made Media Proof 02:38 Sports Leagues Boom 04:01 AI And Real Life 05:38 TikTok As Proof 06:34 Can You Sell Channels 08:27 Trust Issues Online 09:13 ESPN Vs New Media 10:42 TV As Trusted Source 12:59 Valuing Art In AI 13:23 AI Music Rubbers 14:26 Authenticity Diamond Test 15:46 Fans Dont Care 16:04 AI as New Auto-Tune 17:02 Barbershop AI Blues Story 18:10 Artists Not Living Lyrics 21:27 Would an AI Hit Impress 22:42 Credit and Licensing Rules 24:45 Splits and Pre-Clearing Deals 25:49 AI as Sampling Evolution 26:55 Lawsuits and Fair Use Future 27:46 Suno Training Data Exposed 30:07 Will Anti-AI Artists Fade 31:18 Final Thoughts and Sign-Off Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • Guilty Before Proven Innocent: Rap Lyrics on Trial
    2026/07/22
    What does wellness have to do with building a successful business in the entertainment industry? On this episode of the FYM Show, Ty Baisden and Yoh Phillips explore the connection between mental wellness, financial discipline, entrepreneurship, and creative ownership while breaking down some of the biggest conversations in music, film, and business. The episode begins with Ty reflecting on a panel discussion in New Orleans about the growing use of rap lyrics in criminal prosecutions, examining why hip-hop artists are often treated differently than actors, filmmakers, or country musicians when their art is presented in court. They discuss the broader implications for creative freedom, the music industry, and Black artists. The conversation then shifts to the business of filmmaking, comparing blockbuster budgets to some of the most profitable low-budget films ever made, including The Blair Witch Project, Paranormal Activity, Mad Max, and Obsessed. Ty and Yoh explain what actually drives production costs—from locations, permits, insurance, and crew to talent and marketing—and why understanding budgets is essential for entrepreneurs and independent creators. They also discuss why slow, sustainable business growth often beats rapid expansion, covering strategies like keeping personal overhead low, creating cost-efficient productions, securing long-term funding, leveraging crowdfunding, and investing wisely in marketing. Whether you're an entrepreneur, filmmaker, musician, content creator, or small business owner, this episode delivers practical lessons on building wealth while protecting your health and creative vision. If you're interested in business, entrepreneurship, wellness, financial freedom, the creator economy, independent artists, filmmaking, music industry insights, and wealth-building, this episode is for you. In this episode: Wellness and entrepreneurship for creatives Rap lyrics used as evidence in court Creative freedom and the music industry Independent filmmaking and movie budgets Why low-budget films can become blockbuster successes Business strategy for artists and entrepreneurs Crowdfunding vs. traditional financing Marketing budgets and ROI Financial discipline and long-term wealth Building sustainable creative businesses 👍 Like, subscribe, and turn on notifications for more conversations about business, wellness, entrepreneurship, investing, financial freedom, and the creator economy from the FYM Show. #BusinessPodcast #WellnessPodcast #Entrepreneurship #FinancialFreedom #CreatorEconomy #MusicBusiness #FilmIndustry #IndependentArtists #CreativeEntrepreneur #SmallBusiness #WealthBuilding #Mindset #Investing #FYMShow Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • Financial Discipline Is the Key To A Soft Life
    2026/07/15
    Jeremy Grantham says the U.S. stock market is dangerously overvalued — and he wouldn't touch Bitcoin, Tesla, or Mars colonization with a ten-foot pole. Ty and Yoh break down his viral Diary of a CEO interview and what it means for your money. In this episode of FYM, Ty and Yoh unpack investor Jeremy Grantham's appearance on Diary of a CEO, where he argues the U.S. stock market is overvalued, favors international diversification over American equities, and lays out a portfolio approach spanning international stocks, bonds, real estate, precious metals, and cash. Grantham also dismisses Bitcoin as useless and mostly criminal-adjacent, questions the realism of Mars colonization, and says he wouldn't touch Elon Musk-linked valuations like StockX unless prices dropped significantly. Ty shares how this interview shifted his own investing strategy toward low-cost international index funds while keeping private equity as a core focus, and breaks down his "realignment" plan for turning 50: a paid-off house, minimal debt, dividend and interest income, and a genuinely low-cost lifestyle. They also dig into why high earners — especially pro athletes — go broke despite massive incomes, and why budgeting and financial discipline matter more than the size of the paycheck. Topics covered: Jeremy Grantham's Diary of a CEO interview breakdown Is the U.S. stock market overvalued in 2026? Why Grantham prefers international stocks over American equities Portfolio diversification: bonds, real estate, gold, and cash Why Grantham calls Bitcoin useless Elon Musk, Mars colonization, and StockX valuation skepticism Low-cost international index funds vs. private equity The "realignment at 50" strategy: debt-free living and passive income Why athletes and high earners go broke Subscribe for more conversations on money, markets, and financial discipline with Ty Baisden and Yoh Phillips on FYM. #Investing #StockMarket #JeremyGrantham #PersonalFinance #FinancialFreedom #IndexFunds #PrivateEquity #Retirement #Bitcoin #DiaryOfACEO Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • Handshake Deals Ain’t Always The Best Handshake
    2026/07/08
    In this episode of the FYM Show, Ty and Yoh discuss digital wellness and what it’s been like for Ty to remove Instagram due to high screen time, noting it’s limited some ad and artist-support work but mostly shifts his attention to long-form learning on YouTube and LinkedIn rather than doom scrolling. They compare short-form versus long-form content and argue that short clips can promote long-form podcasts, with YouTube remaining key for long viewing while Instagram functions more as a promotional and social tool. Ty explains why Culture is producing a feature film, citing years of studying TV/film, improved affordability through AI, an indie studio strategy of releasing films direct-to-consumer and via festivals, and building IP alongside music soundtracks. They also cover union realities in film, and Ty argues the music industry needs unions to standardize fairness and protect artists and managers, warning against handshake deals. CHAPTERS 00:00 Summer Check In 00:42 Quitting Instagram 01:37 Long Form Learning 02:52 Welcome To FYM 04:03 Doomscrolling Debate 05:48 Short Vs Long Content 07:45 Why A Feature Film 12:07 Union Red Tape Lessons 13:56 Music Needs Unions 17:00 Handshake Deals Fallout 20:25 Wild West Music Biz 22:00 Access Vs Professionalism 23:35 Closing Advice Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • What Cannes Lions 2026 Taught Our Executive
    2026/07/01
    Ty and Yoh catch up on a busy, hot start to summer, with Ty recapping his trip to France for Cannes Lions, where his team focused on brand partnerships, marketing, and learning the creative agency landscape, alongside events like Paris Men’s Fashion Week and BET Awards coverage for clients. Ty shares what it was like bringing a 16-year-old intern to shadow him—navigating age restrictions while noticing the intern’s constant note-taking and journaling—and encourages more Black creators and entertainment professionals to invest in Cannes despite costs and low Black attendance (around 5%). They both discuss diversifying relationships through festivals and conferences beyond headline award shows, and Ty previews an upcoming talk tied to Essence weekend on rap lyrics in the courtroom, including preparation and the issue of rappers being targeted compared to other genres. 00:00 Welcome Back FYM 00:39 Summer Heat Check 01:13 Ty’s Busy June Recap 03:11 Intern Shadows Cannes 06:38 Cannes Takeaways 08:35 Representation and Costs 11:45 How Ty Got In 17:17 Why These Events Matter 22:19 Essence Panel Prep 26:35 Wrap Up and Books Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 分