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  • Faith, Patience & the “Get Rich Slow” Mindset
    2026/03/11
    What does FYM really mean? In this episode Ty & Yoh challenge the idea that wealth is only about dollars and instead redefine it as freedom of time, strong boundaries, and self-respect. Drawing inspiration from Epistle of James (James 1:19–20), Ty & Yoh explore the power of being quick to listen, slow to speak, and slow to anger—a mindset that can protect your peace while building real wealth. They contrast today’s “get rich quick” mentality with a “get rich slow” philosophy, using lessons from Book of Genesis—including the stories of Eve, Lot's Wife, and Abraham—to illustrate the dangers of impatience, shortcuts, and ignoring sound guidance. Ty also opens up about how faith and spirituality can strengthen character, especially when navigating the temptations and pressures of the entertainment and music industries. Sometimes choosing integrity may mean making less money in the short term—but gaining peace, clarity, and a good name that lasts. The episode also honors the memory of Yoh’s late friend Shanae and celebrates International Women's Day and Women's History Month by spotlighting the Empower U Grant, an initiative through Colture Cares that awards roughly five $10,000 grants from a pool of 2,000–2,500 applicants to help women build sustainable, infrastructure-focused businesses. Plus, they share updates on The Colture Playbook Volume 2, with pre-orders open now and dropping fully March 24th, along with upcoming book tour plans and how listeners can order signed copies directly. If you're building wealth, navigating entrepreneurship, or trying to stay grounded while chasing success, this conversation is a reminder that true FYM starts with discipline, faith, and the patience to play the long game. Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Vol. 2 OTW! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • The Prelude to Season 4 | FYM
    2026/03/04
    In this episode, Ty and Yoh break down the real meaning of FYM (F**k You Money) and how wellness, entrepreneurship, and ownership intersect in today’s creator economy. They dive deep into the Colture Playbook series, a business memoir-meets-industry blueprint documenting Ty’s career pivots, music industry lessons, and wealth-building philosophy. Volume 1 (2015–2017) captures the foundational grind. Volume 2 (2018–2020) chronicles major “gear shifts”; from industry relationships to a Grammy-nominated moment — with future volumes on the way. The episode opens with an oral history of the hit record Crew by GoldLink, featuring Brent Faiyaz and Shy Glizzy. Ty shares the behind-the-scenes story of how he worked to connect Brent and GoldLink, navigated publishing relationships, leveraged label partnerships with RCA Records, and helped time the release that ultimately led to a Grammy nomination. He also reflects on an early Australia trip that revealed Brent Faiyaz’s global fanbase before the mainstream caught up. A lesson in understanding audience data before the industry validates it. Ty breaks down modern music discovery strategies, including: Leveraging TikTok for organic reach using sync licensing as a growth accelerator. Building strategic collaborationsTurning social media momentum into long-term revenueIf you’re an independent artist, music entrepreneur, creative executive, or founder chasing financial freedom, this episode is a masterclass in ownership, positioning, and playing the long game. 📘 The Colture Playbook Volume 2 releases March 24th and is available for PRE-ORDER March 4th 🎙️ Season 4 launches March 11 Subscribe for more conversations on music business strategy, creative entrepreneurship, wealth building, publishing, and cultural ownership. #MusicIndustry #Entrepreneurship #BrentFaiyaz #GoldLink #MusicBusiness #FYM #Colture #IndependentArtists #SyncLicensing #CreatorEconomy PRE-ORDER THE COLTURE PLAYBOOK VOL. 2 https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Layoffs, Layoffs, Layoffs | Episode Revisit
    2026/02/18
    Unlock the secrets of thriving in the ever-evolving media, tech, and gaming landscapes. This episode promises to shed light on the current wave of layoffs hitting major companies like Warner Music Group and Vice Media, despite contrasting financial performances. We also tackle the rise of AI, questioning its impact on future job markets and the necessity of traditional coding skills. Get ready for an eye-opening discussion about how these massive shifts are shaping the future of work and the opportunities that lie ahead. Explore the groundbreaking ways AI is revolutionizing content creation, making it more efficient and streamlined than ever. We'll break down how new technology is enabling anyone to produce high-quality digital content, rivaling giants like Pixar. The conversation gets into the nitty-gritty of how these advancements are reshaping societal norms, from the way we consume media to the broader implications for family-friendly content. Discover how accessible tools like smartphones and smart glasses are democratizing content creation, empowering creators from all walks of life. Finally, we dive into the art of personal branding in today's competitive landscape. Learn why establishing a strong personal brand is crucial for controlling your career destiny and ensuring future success. Whether you're an introvert or extrovert, find out how to bridge the gap between your online presence and real-life connections. We'll emphasize the importance of authenticity and seriousness in your commitments, challenging you to reflect on your intentions and actions. Tune in for actionable insights that will help you build a compelling personal brand and create genuine opportunities for growth. Chapters (00:00) - Impact of Layoffs in Media Tech (08:56) - AI's Impact on Future Work (23:05) - Evolution of Digital Media and AI (36:42) - The Power of Personal Branding (50:23) - Cookout Etiquette and Seriousness Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 分
  • When Is The Love Unhealthy | Episode Revisit
    2026/02/04
    Picture this: a spirited summer in New Orleans, where the vibrant city becomes the backdrop for a journey through love, personal growth, and the dynamics of business collaborations. That's where we bring you back to the 3rd episode of Season 1 of FYM with Ty and Yoh. We're diving into the heart of love in all its forms—self-love, unconditional love for others, and the respect needed in professional realms. Our discussion takes on the notion that love, when genuine, forms the bedrock of supportive communities and successful ventures. As we reflect on our own experiences, particularly through the lens of post-pandemic life, we discover how true success isn't just about financial gain but shared triumphs. As capitalists with a conscience, we explore a world where professional accountability and human connection aren't mutually exclusive. We've faced our own communication struggles, sought therapy, and learned to balance the demands of financial responsibilities with the richness of human bonds. This episode brings you insights into how wealth influences perspectives and patience, and we challenge the age-old belief that money is life's ultimate currency. Instead, we advocate for a mindset shift where human relationships take precedence, even as we navigate the complexities of business, love, and financial obligations. Our conversation gets personal as we unpack the impact of unhealthy love on financial decision-making, with stories that underline the necessity of strategic planning and financial independence. We also share our journeys, particularly the transition from the world of sports to the music industry, illustrating the courage required to chase one's passions and break free from unfulfilling paths. It’s all about embracing the power of FYM—not just the financial freedom it offers, but the bravery it provides to walk away from anything that doesn't serve your true purpose. Join us as we encourage you to evaluate your life, prioritize your ambitions, and take those bold steps toward a future filled with purpose and fulfillment. Chapters (00:00) - Exploring Love and Business Relationships (13:01) - Navigating Love, Business, and Money (24:47) - Navigating Love and Finances (28:36) - Exploring Unhealthy Love and Money (41:40) - Exploring Self-Love and Transitioning Passions (54:01) - Transitioning Passion From Football to Music Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 分
  • What Does Legacy Mean To You?
    2026/01/07
    This episode being our season finale marks more than an ending—it’s an intentional exit from one chapter into the next. In this powerful final episode, Ty & Yoh explore what a “finale” really means across biblical, business, and creative lenses, reframing it as preparation, not closure. Ty challenges the way we talk about legacy, defining it not as an abstract idea but as a business plan for your estate—a practical, actionable strategy designed to ensure that ten years of work can last for a century through proper planning, trusts, and ownership structures. At the center of this vision is Culture Holdings, described as a “cultural BlackRock,” investing in music, sports, and media while integrating foundational technologies like AI and renewable energy. This episode unpacks a new American dream—one rooted in cultural leverage, community creativity, and real equity. Ty shares a case study that embodies this philosophy: a 2016 partnership with artist Brent that began with a $35,000 investment and grew into businesses valued at $127 million by early 2025. By breaking an artist globally without a major label and achieving “unicorn” status, Ty now steps into a new role as an architect and guide for established artists and their teams. The conversation ultimately centers on preserving Black intellectual property, ensuring creative work doesn’t vanish due to poor estate planning. Drawing inspiration from conversational and culturally disruptive voices like Gil Scott-Heron, Bob Dylan, and Amy Winehouse, this finale serves as both a reflection and a blueprint for what comes next. If you’re thinking about ownership, legacy, estate planning, creative entrepreneurship, or the future of culture-driven business, this season finale sets the stage for the next era. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 分
  • Mom & Pop Businesses Are The Backbone Of Our Economy
    2025/12/24
    Pull up a seat as we shine a light on the true backbone of the economy: mom & pop businesses. The corner shops, family-run storefronts, and passion-led ventures that may never make venture capital headlines—but keep communities alive and thriving. We dig into what it really takes to build something sustainable without a safety net, why generational grit is a powerful form of wealth, and how defining success on your own terms can be the ultimate version of financial freedom. This conversation is for the builders who bet on themselves, stay rooted in the people they serve, and prove that legacy can be just as powerful as scale. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 分
  • The Business of Joy
    2025/12/10
    In this episode of FYM, Ty and the crew dive into the powerful connection between hobbies, creativity, mental health, and entrepreneurship. From storytelling and filmmaking to golf, gaming, photography, and writing, Ty breaks down why hobbies aren’t just side activities—they’re essential tools for wellness, idea generation, and long-term success. The conversation explores how creative expression fuels business strategy, personal growth, and emotional balance in high-performing entrepreneurs. Ty shares personal stories about discovering screenwriting during COVID, why every entrepreneur is inherently creative, how hobbies can accidentally become businesses, and why the rush to monetize everything can drain the joy out of your passions. He also explains how golf evolved from a casual interest into a powerful mental reset and unexpected networking tool, and why creativity never truly runs out—only conversation does. The episode also touches on AI versus human creativity, idea ownership, and building meaningful work that lasts beyond money. This episode is a must-watch for entrepreneurs, creatives, founders, and anyone battling burnout who needs a reminder that your hobbies might be the doorway to your next breakthrough. Like, subscribe, and drop a comment with your favorite hobby and how it’s impacted your life. 00:00 The Dilemma of Monetizing Hobbies 03:00 The Value of Hobbies During COVID 05:13 Discovering a Passion for Writing 07:22 Balancing Creativity and Business 15:10 The Source of Ideas and Creativity 23:22 Reflecting on Photography as a Career 24:15 Transitioning to Script Writing 26:44 The Business of Film and TV 29:46 The Importance of Hobbies 34:49 Golfing and Networking Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 分
  • The Colture Playbook and Mastering The Music Business
    2025/11/26
    In this episode, we break down the powerful connection between discipline, cultural capital, and financial independence in the music industry with Ty as he gives us a deep dive into The Colture Playbook, Vol. 1. We open by exploring why discipline is one of the most overlooked success drivers in today’s music landscape. Ty explains how consistent habits, intentional decision-making, and long-term thinking separate rising artists from those who burn out—especially in an industry where time, money, and opportunities are often wasted. We dive deep into the concept of cultural capital and how it gives young artists access to rooms, relationships, and resources without traditional financial backing. Ty introduces the idea of the “$30,000-a-year mentality”—a practical framework for building financial discipline, staying grounded, and creating sustainable growth in your music career. You’ll also learn about unconventional funding methods for independent artists looking to maintain ownership and control. From protecting your masters and licenses to understanding how music licensing works (think “renting a house” but for your art), Ty breaks down strategies that help artists stay empowered. We discuss alternatives to predatory label advances and payday-loan-style deals—highlighting tools like Sound Royalties, American Express, and PayPal working capital that can help artists secure funding without losing their creative or financial rights. The episode closes with an essential walk-through of a complete artist management checklist—covering music registration, touring logistics, brand development, online presence, and everything artists should have in place before scaling up. We also look ahead to Colture Playbook Volume 2, the next guide designed to elevate creators with even sharper insights and strategies. Throughout the conversation, we highlight the importance of integrity, accountability, and community, especially among Black professionals navigating the music business. This episode is a must-listen for artists, managers, entrepreneurs, and anyone seeking smarter, more sustainable ways to build a career in today’s music ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 分