Stop wasting time and money on podcast ads that don't work! Tom Hazzard and Tracy Hazzard expose the dirty truth about programmatic ads - from low conversion rates and lack of control to the hidden costs of "free" hosting. Learn the secrets to effective podcast monetization and take back control of your show! Tom and Tracy also share their take on the future of podcast advertising—and why the traditional model is broken. This episode is your wake-up call! Tune in and discover the truth behind the numbers game and why programmatic ads are doing more harm than good for podcasters and advertisers alike.

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Exploring the Impact of podcast chapters on viewer and listener consumption

Have you heard the buzz about those chapters you see in video podcasts? Thanks to the recent hype by YouTube and Apple, many podcast hosts, especially video-first creators, include chapters within their episodes to provide shortcuts to navigate their content. However, the effectiveness of podcast chapters is a subject of debate. Join us as we delve into the pros and cons of incorporating chapters into podcasts and videos. Do they really make it easier for listeners and viewers to find their way around, or do they detract from the overall experience and hurt your show analytics and conversion.

Want to explore this aspect of podcasting? Don't miss our free live coaching session, Wednesday at noon PT! 🤑

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Engage podcast listeners and foster community with this real-time podcast live stream strategy

Want to make your podcast more interactive and build an engaging community ? Learn how to set up and execute a successful live podcast stream! Beyond the technical aspects of live streaming, we’ll cover strategies for selecting compelling topics and tactics for generating buzz about interacting with your audience in real-time. Whether you're a seasoned podcaster or just starting out, join us live to learn how to live stream like a pro.

Want to see real results? We can help! Live podcast coaching this Wednesday at noon PT. 🎧

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Politics Aside: Why right wing and left wing podcasters find freedom from podcast censorship and monetization too

The election might be over (or it might not!) But, there is still time to cut through the noise and get to the truth… the real truth about why podcasting remains a bastion of free speech and monetization for creators across the political spectrum. Embrace the reality: podcasting empowers voices, regardless of their political leanings. We’ve never had a podcast silenced - so learn from us how to stay on the air so you can continuously share your political message to the world.

Want to get support with your show? Tune in to the Podcasters United YouTube Wednesdays at noon PT for live expert coaching and get all your questions answered. 🚀

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As AI continues to dominate the conversation, it's crucial to understand how unique voices can rise above the noise and carve out a distinct space in an increasingly crowded field. On our Wednesday Live Stream, Tom Hazzard and Tracy Hazzard will discuss the dual-edged nature of AI's impact—highlighting both its potential benefits and pitfalls—while sharing practical strategies to enhance audio quality and listener experience. Discover the tools that can elevate your podcast without compromising authenticity, and learn how to position yourself for success in a rapidly evolving industry. Don’t miss this opportunity to transform your approach and harness AI to amplify your thought leadership!

Join Us for an enlightening session on Wednesday at noon where we'll explore the intersection of original creativity and AI innovation in the podcasting landscape.

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In this noisy digital world, podcasting can sometimes feel like you are shouting into a crowded room. But fear not! With some focused strategies, you can create content that'll grab your audience's attention and make 'em really listen. Let's dive deep into the art of understanding your listeners' needs and wants. We'll show you how to tailor your content to their interests, so they'll keep coming back for more. Get ready to uncover the secrets of crafting messages that resonate and inspire your listeners to take action.

No matter if you're a podcasting pro or just dipping your toes in, this episode is packed with tactics to help you connect with your audience on a deeper level. Join us as we explore the world of crafting messages that hit home and spark action. Let's make some podcast connections happen!

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Upgrading your podcast’s online presence starts with choosing the right website host. In this episode, Tom Hazzard and Tracy Hazzard explore why having a strong podcast website is crucial for building a long-lasting brand. They discuss the importance of selecting a reliable website hosting platform—one that you own and control—to ensure your content is always accessible, secure, and optimized for search engines. Tracy and Tom share practical advice on the differences between popular platforms like WordPress, GoDaddy, and SiteGround, and explain why investing in the right hosting solution is essential for podcast growth. Tune in to learn how to boost your podcast’s discoverability and credibility with the right online setup.

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Tired of programmatic ad networks bombarding you with empty promises? In today’s coaching call, we are going to challenge the prevailing beliefs surrounding programmatic podcast advertising and talk about the real future of podcast advertising. We will delve into the inherent limitations of automated ad placement, unveil the risks of misaligned audience targeting and the complexities of accurately measuring true ROI. We will uncover why a more strategic and personalized approach to podcast advertising holds the potential for delivering superior outcomes for both creators and brands without ruining the listening experience.

We'll also be sharing insights on how to create a podcast advertising strategy that reaches your target audience in a meaningful way and has a better way to advertise that is relevant, engaging, and non-intrusive to your valuable binge listeners. Join us live and get in on the lively discussion!

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