As your company grows and plants its roots, it’s easy to forget your core mission. Sometimes, we can get bogged down in the details, the metrics, and the various KPIs and forget the most crucial one of all: customer feedback. Remember that the old adage is true: customers are always right.

It’s crucial to keep up with the latest innovation, and you should definitely know your numbers. But it should be the customer feedback that ties your strategy together.

In this episode of the Trust Factor podcast, we talk to Jared Wexler, the Lead Solutions Consultant at Tapcart. Jared talks about the importance of hearing out what your customers have to say, and using that to drive improvements. He also touches on the idea of simplicity in ecommerce. Before trying to immerse yourself in the bleeding edge of technology and innovation, before trying to change things around, focus on your fundamentals first. Before everything else, just make sure your E-commerce website works.

In this episode we discuss:

• How to use customer feedback to drive product development
• The challenge of building brand loyalty in the ecommerce space
• Why it’s crucial to make your customers feel heard
• Why simplicity is still key in E-commerce

Check out these resources we mentioned during the podcast:

• Check Out Tapcart: https://www.linkedin.com/company/tapcart/

Meet the Host:

Christina Kay

https://www.linkedin.com/in/christinakay/

Meet the Guest:

Jared Wexler

https://www.linkedin.com/in/jiwexler/

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This episode was produced and brought to you by Reignite Media.