Field Notes

著者： Advance Travel and Tourism
無料で聴く

  • サマリー

  • The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing. What You’ll Discover 🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now. 🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more. 🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches. 📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
    Copyright 2025 All rights reserved.
    続きを読む 一部表示

あらすじ・解説

The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing. What You’ll Discover 🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now. 🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more. 🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches. 📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
Copyright 2025 All rights reserved.
マーケティング 旅行記・解説 社会科学 経済学
続きを読む 一部表示
エピソード
  • Kyle Stichtenoth on Brand, AI, and how to Stand Out in the Travel Space

    Kyle Stichtenoth on Brand, AI, and how to Stand Out in the Travel Space
    2025/02/24

    Join host Eric as he sits down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, for an insightful discussion on the evolving travel industry landscape. With 15 years of industry experience, Kyle shares valuable insights on:

    • How COVID changed travel marketing and consumer behavior
    • The shift from coastal to inland travel trends for 2025
    • Why 53% of Americans are using AI for travel planning
    • Creating effective destination marketing strategies
    • The true meaning of brand beyond logos and colors
    • Tips for DMOs to stand out in a crowded market

    Kyle breaks down how destinations can leverage AI, create compelling itineraries, and build authentic brand experiences that resonate with modern travelers. Whether you're a DMO professional, travel marketer, or industry enthusiast, this episode offers actionable insights for navigating the future of travel marketing.
    続きを読む 一部表示
    14 分
  • Field Notes How Marketers Should Think about AI with Mike Yates

    Field Notes How Marketers Should Think about AI with Mike Yates
    2025/02/10

    In this episode of Field Notes, host Eric Hultgren sits down with Mike Yates, Senior Product Designer at Teach for America’s Innovation Lab, to explore the evolving role of AI in marketing—specifically in the travel industry. Mike shares his perspective on "dexterity over literacy", emphasizing the importance of hands-on experimentation with AI over theoretical knowledge.

    The conversation dives into key topics such as:

    • How AI in education parallels its use in travel marketing.
    • The hidden yet powerful influence of AI on consumer decision-making.
    • Why brand experience matters more than ever in an AI-driven world.
    • The myth of the "frictionless" travel experience—when adding friction can actually improve engagement.
    • How AI-powered recommendation engines like TikTok and ChatGPT are reshaping how consumers discover and book travel.

    Mike also discusses his approach to AI curiosity—including debating with AI models and testing their predictive capabilities—to help marketers understand how to use these tools effectively before they become invisible yet essential parts of our daily lives.

    Tune in to gain actionable insights on how AI is shaping the future of travel marketing and why embracing AI dexterity is the key to staying ahead.
    続きを読む 一部表示
    14 分
activate_buybox_copy_target_t1

Field Notesに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。