Jody Maberry is a seasoned podcaster, content creator, and business strategist known for his work with high-profile executives like Lee Cockerell. He has helped launch and grow numerous podcasts, build impactful courses, and guide senior executives in shaping their post-corporate careers. In this episode, Jody shares insights into podcasting, content creation, and the evolution of his work in helping leaders transition to their next chapter.

1. "When you have to show up every week with something to say, you actually start to find out what you believe in."
2. "There’s nothing new except what has been forgotten."
3. "If you even have a little bit of interest in podcasting, just start doing it."

In this episode, Jody Maberry and Mike Simmons dive deep into the evolution of podcasting and content creation. Jody shares how podcasting has changed over the years, why it’s easier than ever to get started, and how he helps executives transition from corporate careers to creating their own platforms. They also explore the power of AI in content creation and why having a podcast—even if you don’t monetize it—is a valuable tool for personal and professional growth.

1. Podcasting as a Catalyst for Clarity

• Recording a podcast regularly forces you to articulate and refine your ideas.
• The discipline of speaking weekly helps shape and develop strong viewpoints.
• Even if you don’t publish episodes, podcasting is a powerful way to process thoughts.

2. The Evolution of Podcasting Technology

• Tools like pocket-sized microphones make recording easier than ever.
• AI-generated show notes save time and improve efficiency.
• New platforms like NotebookLM summarize content and generate podcast-style conversations.

3. Navigating the “What’s Next” for Senior Executives

• Many executives struggle with feeling less relevant after leaving corporate roles.
• The challenge is translating decades of experience into a digestible, engaging format.
• Creating content—whether podcasts, books, or courses—helps preserve and share their expertise.

4. The Power of Relationships in Content Creation

• Jody met Mike through their mutual connection with Lee Cockerell.
• Communities formed around content—whether podcasts or masterminds—have long-term impact.
• Shared experiences and collaboration lead to new ideas and opportunities.

5. The Realities of Podcast Longevity

• While millions of podcasts exist, only a small fraction are consistently updated.
• Success in podcasting comes from consistency, not necessarily the number of listeners.
• The average podcast fades out after just 10 episodes—sticking with it is a differentiator.

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Tim Dyck is an expert in HR and recruiting, specializing in fractional leadership—a growing approach that helps organizations get high-level expertise without committing to full-time hires. As the founder of Best Culture Solutions, Tim provides fractional HR services to help businesses build strong teams efficiently.

Mike Simmons, host of Find Your Catalyst, is a leader in revenue growth and business strategy, guiding organizations to achieve operational excellence through fractional leadership and strategic execution.

1. "Fractional leadership isn’t new—it’s just getting a name. Leaders have been doing this for years without calling it 'fractional.'"
2. "The goal isn’t to stay forever—it’s to create movement and momentum, then step away so the business can thrive without you."
3. "If you’re struggling with leadership, operations, revenue, or execution, you don’t need to struggle—there are operators who can help."

Fractional leadership is gaining traction as a powerful way for businesses to get high-level expertise without long-term commitments. Tim Dyck and Mike Simmons break down what fractional leadership is, why it matters, and how it can be applied effectively. They discuss different fractional models, success strategies, and the key to finding the right fit.

1️⃣ What is Fractional Leadership?

• Fractional leadership allows businesses to hire experienced leaders for specific needs without full-time costs.
• It has existed for years under different names, such as consulting or contract leadership.
• The right fractional fit depends on the business's goals, structure, and existing team.

2️⃣ Why Companies Choose Fractional Leaders

• Small businesses benefit from executive expertise without hiring a full-time executive.
• Startups and scaling companies use fractional roles to fill gaps until they can hire full-time.
• Fractional leaders bring fresh insights and cross-industry experience, accelerating growth.

3️⃣ The Different Models of Fractional Work

• Some fractional leaders work hourly, while others charge per project or outcome.
• The best model depends on the business’s needs—operational execution vs. strategic guidance.
• A good fractional leader integrates into the organization while maintaining independence.

4️⃣ How to Find the Right Fractional Leader

• Leaders should assess their organization’s specific needs before hiring fractionally.
• A clear scope of work ensures alignment and success in fractional engagements.
• Businesses must avoid hiring a fractional leader just to “fill a gap” without a clear strategy.

5️⃣ The Leadership Mindset in Fractional Roles

• The best fractional leaders set up systems and processes to succeed without them.
• Success isn’t about staying long-term—it’s about enabling the organization to move forward.
• Strong communication and alignment with the company’s goals drive the best results.

📌 Take the Fractional Readiness Assessment: https://FindMyCatalyst.com/fractional
📌 Learn more about Best Culture Solutions: bestculturesolutions.ca

Learn. Think. and Act. with us every Sunday. Our Sunday email helps leaders accelerate their impact in work, life, and leadership.
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Morgan Ingram is a sales strategist, content creator, and keynote speaker known for his innovative approach to outbound sales and personal branding. A three-time guest on the podcast, Morgan shares insights on continuous experimentation, leveraging LinkedIn for business growth, and the importance of faith and flow in both personal and professional life.

1. "You cannot lose if you do an experiment. It’s near impossible."
2. "Most people who say something is ‘dead’ just aren’t good at it."
3. "Faith is believing in something bigger than yourself, that is hard to describe, but you know it’s there."

Morgan Ingram returns to discuss the power of continuous testing in business and personal growth. He dives into his structured approach to LinkedIn outreach, the role of faith in navigating life’s challenges, and how finding flow has transformed his daily routine. A must-listen for anyone seeking clarity, strategy, and inspiration.

1. The Power of Experimentation

• Treat every test as a learning opportunity—you can’t lose.
• Keep refining strategies based on real-world data.
• Be patient and persistent—what doesn’t work today might evolve into tomorrow’s breakthrough.

2. Embracing an "And" Mindset in Sales & Business

• Outbound and content marketing are not either-or; they work best together.
• Success comes from adapting strategies, not declaring them obsolete.
• A blended approach increases efficiency and builds stronger relationships.

3. Faith and Personal Growth

• Faith provides grounding when external circumstances are uncertain.
• Relying on something bigger than yourself reduces stress and increases clarity.
• Investing in spiritual growth can positively impact other areas of life.

4. Leveraging LinkedIn for Business Success

• Engage only with people who have posted in the last 30 days for higher response rates.
• Use a CRM-like system for tracking sales conversations and outreach.
• Video content stands out—executives rarely receive personal videos, making them a game-changer.

5. Finding Flow in Life and Work

• A well-structured routine creates balance across fitness, relationships, spirituality, and career.
• Eliminating distractions leads to better focus and increased productivity.
• Seeking mentorship and coaching accelerates growth and provides accountability.

Learn. Think. and Act. with us every Sunday. Our Sunday email is filled with sections dedicated to helping leaders Learn. Think. and Act. These short weekly emails will help you make a difference and accelerate speed to impact at work, with self, and within your family.
📩 Subscribe here: https://www.findmycatalyst.com/learn-think-act-opt-in