In this episode, David and Jackie dive into the complex topic of discounting for massage therapists, discussing when it makes sense and how to avoid undervaluing your services. They share practical strategies, like referral discounts, loyalty programs, and limited-time promotions, to attract clients without compromising your worth. David recounts real-life examples where thoughtful discounting helped his business, while Jackie emphasizes the importance of clear goals and strategy. They highlight the risks of platforms like Groupon, which can attract deal-chasing clients rather than loyal ones. By communicating openly with clients and using tools like email marketing, they suggest ways to build a strong client base without relying heavily on discounts. This episode offers valuable insights for therapists wanting to grow sustainably, focusing on strategies that enhance value over cutting costs.

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Jackie and David dive into the realities of working as a massage therapist while pregnant. Drawing on Jackie’s personal experiences and David’s insights, they explore the unique challenges pregnancy brings to the profession, from managing morning sickness and adapting work routines to handling client communication and planning maternity leave.

Did you know that Jackie was still massaging even in the early stages of labour? With candid stories, practical advice, and a touch of humour, this episode sheds light on how to maintain well-being and professional standards through a life-changing time.

Whether you're self-employed or working within a clinic, tune in for thoughtful guidance and relatable insights that will help you navigate the path of balancing pregnancy and practice with confidence.

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

David and Jackie sit down with Charlotte Keane and Paul Averill, non-executive directors of Massage Myotherapy Australia, to discuss the Certified Practitioner program. This certification, designed to ISO9001 standards, aims to bring consistency and professionalism to massage therapy in Australia by establishing a clear standard for qualified practitioners. In the wake of industry changes and public confusion surrounding massage services, Charlotte and Paul delve into the certification process, the benefits it brings to therapists and clients alike, and how it distinguishes trained professionals. Join us for an in-depth look at how certification can elevate the massage therapy industry and ensure public trust. To Learn More about the Certified Practitioner Program head to https://www.massagemyotherapy.com.au/Certification

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*** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠and fill in the contact form.

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Jackie and David reconnect with Ronna Moore to explore the profound impact of palliative massage. Ronna shares her extensive experience working in palliative care, discussing the importance of addressing not just physical symptoms but also the emotional, psychological, and spiritual needs of clients. She delves into the misconceptions around end-of-life care, the unique challenges therapists face, and the essential role of massage in enhancing quality of life. This conversation touches on the delicate balance of providing compassionate care while managing the emotional demands of working with vulnerable clients. Ronna’s insights offer valuable guidance for massage therapists considering this path and anyone interested in the holistic approach to palliative care. Tune in for a thought-provoking discussion on the role of massage in supporting individuals and their carers during life’s most challenging moments.

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*** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠and fill in the contact form.

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Jackie and David sit down with Randall Cooper, a renowned sports physiotherapist and founder of Premax and Learn.Physio.

Randall shares his unique journey, starting with an ACL injury at 16, which led him to a lifelong passion for physiotherapy. He discusses the importance of building a personal brand in the health and wellness industry and why creating an “end-to-end” client experience is crucial for success. Randall also reflects on balancing clinical practice with entrepreneurial ventures, providing valuable insights for both new and experienced practitioners.

• Revised Clinical Sports Medicine Volume 1: https://amzn.asia/d/g1Zlqo9
• Learn.physio
• Premax - https://premax.co/

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*** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠and fill in the contact form.

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

David and Jackie are joined by Carolyn Boldt, an expert in interior design for health clinics and co-founder of Crossfields, a design build firm in Atlanta. Carolyn shares how the design and layout of a massage space can directly influence client experiences and the success of your practice. From lighting and artwork to creating a welcoming atmosphere in limited spaces like a home office or shared gym, Carolyn offers practical tips that any massage therapist can implement. Tune in to learn how your space speaks to your ideal clients, and discover small, budget-friendly changes that can have a big impact on your business. Whether you're working from a spare room or a high-end clinic, this episode will inspire you to look at your space with fresh eyes and consider how design influences your success.

FREE DOWNLOAD: https://crossfieldsdesign.com/listeners/

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*** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠and fill in the contact form.

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc