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  • Unleashing Creativity and Profit Through Podcast Seasons

    Unleashing Creativity and Profit Through Podcast Seasons
    2024/11/23
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom explores how podcasters can use Podcast Seasons to expand their creativity and profitability. Tom discusses the limitless possibilities of podcasting, emphasizing that creativity and imagination can drive the growth and engagement of a podcast. He shares his experiences running two podcast networks: the Compliance Podcast Network, a legal and regulatory compliance network, and the Texas Hill Country Podcast Network, a personal interest podcast network, focusing on the stories of people, places, and things from the Texas Hill Country. He elaborates on his innovative use of podcast seasons to offer diverse content, enhance monetization, and attract new audiences. Examples from his shows include compliance-themed series rooted in popular culture, such as Sherlock Holmes, Star Trek, the MCU, and Shakespeare, and regionally focused podcasts highlighting local artists and events. He also touches on effective communication with your audience, leveraging existing content to create new assets, and tailoring marketing strategies to feature-focused seasons. Key highlights: Expanding Podcast Growth with Seasons Innovative Podcast Series and Themes Exploring Podcast Seasons: Case Studies Repurposing Content for New Seasons Creating Other Assets from Podcasts Engaging with Your Audience and Marketing Strategies Resources: Compliance Podcast Network Texas Hill Country Podcast Network Tom Instagram Facebook YouTube Twitter LinkedIn
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    42 分
  • Mastering Business Podcasting at The Podcasting for Business Conference

    Mastering Business Podcasting at The Podcasting for Business Conference
    2024/11/01
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom sits down with Megan Dougherty for an in-depth discussion on leveraging podcasting as a strategic business tool through her ‘Podcasting for Business 2024’ conference The Podcasting for Business Conference, which Megan founded, focuses on enhancing sales, brand awareness, and relationship building through podcasts. Learn about optimizing podcasts to align with business goals and hear about new voices and innovative strategies discussed at this year’s conference. Key topics include the critical role of show notes for SEO and relationship building, integrating social media marketing, and boosting discoverability via video. Megan also shares exciting developments in AI, such as creating chatbots with podcast content and the importance of efficient production processes in the era of video podcasts. Don’t miss this episode for valuable insights and a preview of what’s to come at the Podcasting for Business Conference 2024. Key Highlights: Podcasting for Business 2024 Conference The Unique Needs of Business Podcasters Measuring ROI in Business Podcasting Integrating Social Media Marketing with Podcasting Exploring AI and Chatbots in Podcasting Conference Details Resources: Megan Dougherty on LinkedIn One Stone Creative Podcasting for Business Conference Tom Instagram Facebook YouTube Twitter LinkedIn
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    18 分
  • Enhancing Your Podcast with Megatrax: Ileana Landon's Expert Insights

    Enhancing Your Podcast with Megatrax: Ileana Landon's Expert Insights
    2024/09/20
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom sits down with Ileana Landon from Megatrax to discuss the transformative power of licensed production music for podcasts and other media. Ileana, the Director of TV, Radio, and Podcasting for North America at Megatrax, shares her journey and delves into the critical legal aspects of using licensed music to avoid copyright issues. She emphasizes the importance of music in creating emotional resonance and narrative depth within audio productions. The discussion highlights how Megatrax offers a wide range of professionally produced tracks across various genres, as well as bespoke compositions, to elevate the quality of any podcast or corporate communication. Ileana also talks about the role of AI in music creation, while expressing a preference for the irreplaceable touch of human musicianship. Key Highlights: Legal Aspects of Using Music in Podcasts The Value of Music in Podcasts Choosing the Right Music for Your Podcast Custom and Bespoke Music Services Future of Music in Podcasts and Conclusion Resources: Megatrax Connect with Ileana on Linkedin Tom Instagram Facebook YouTube Twitter LinkedIn
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    17 分
  • Marilyn Jenkins on The Power of Audio in Legal Thought Leadership

    Marilyn Jenkins on The Power of Audio in Legal Thought Leadership
    2024/09/13
    Tom and Marilyn discuss the unique advantages of using audio formats to establish thought leadership in the legal field. We explore why audio can be a more potent tool than written or video content in building trust and connection with the audience. We also touch on strategies for lawyers to effectively market their expertise and solve clients' problems, whether they are solo practitioners or part of large international firms. Key Highlights: Introduction to Thought Leadership The Power of Audio Format Building Trust Through Voice Marketing Legal Skills Applicability Across Legal Practices Resources: Marilyn Jenkins on LinkedIn Law Marketing Zone The Google Business Profile Training Guide The Leadership in Law Podcast Tom Instagram Facebook YouTube Twitter LinkedIn For more information on the Ethico Toolkit for Middle Managers, available at no charge, by click here.
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    21 分
  • Megan Dougherty on Effective Business Podcasting Strategies for Success

    Megan Dougherty on Effective Business Podcasting Strategies for Success
    2024/09/06
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Megan Dougherty, who has written the seminal book on podcasting for businesses, titled Podcasting for Business. Megan Dougherty, a seasoned podcaster since 2017 and co-founder of One Stone Creative, has been at the forefront of the evolution of podcasting for businesses. Drawing on her extensive experience in the digital landscape, she has witnessed the shift towards using podcasts to build authority, connect with audiences, and create multifaceted opportunities. In her book, Podcasting for Business, set to release on September 10, Megan provides a practical manual for businesses to navigate this sophisticated landscape. Emphasizing the importance of a solid strategy, she believes that industries like law, consulting, HR, and insurance can particularly benefit from efficient and effective podcasting, and pre-ordering the book includes a free ticket to the Podcasting for Business conference in November. Key Highlights Effective Business Podcasting Strategies for Success Podcasts Revolutionizing Marketing and Content Creation "Podcasting for Business" Pre-order with Conference Bonus Resources: Check out Podcasting for Business the Book One Stone Creative Connect with Megan on Linkedin Tom Instagram Facebook YouTube Twitter LinkedIn
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    13 分
  • Jennifer Henczel on Building a Community Through Podcasting

    Jennifer Henczel on Building a Community Through Podcasting
    2024/07/26
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Jennifer Henczel to discuss building a community through Podcasting and the first annual Women in Podcasting awards. In this episode, Tom visits with Jennifer Henczel, founder of the Women in Podcasting Network and the Women in Podcasting Awards. Jennifer shares her journey of transitioning from a regular job to founding multiple community-focused networks after a life-altering incident involving her husband. They discuss the importance of community in podcasting, various initiatives Jennifer has started, the Women’s Podcasting Network, and the upcoming Women in Podcasting Awards. Jennifer emphasizes the role of community in personal and professional growth and shares insights into how the podcast awards aim to motivate and support new and seasoned female podcasters. Key Highlights: The Birth of Women in Podcasting Network Community Building and Support Women in Podcasting Awards Global Reach and Application Deadlines Future of Podcasting and Networks Resources: Nominations for Women in Podcasting are open until August 1st and voting is from August 1st to October 1st: https://womeninpodcasting.net/awards/ Sponsor images & resources: https://womeninpodcasting.net/awards/sponsor List of Nominees: https://womeninpodcasting.net/awards/nominees/ Women in Podcasting membership community here: https://womeninpodcasting.net/join/club/ Episode Idea Generator + Mind Map for a limited time here: https://www.podcastingpack.com/ Podcasting with Confidence Kit here: https://www.podcastingpack.com/confidence The Ultimate Podcasting Kit is here: https://www.podcastingpack.com/podpack Tom Instagram Facebook YouTube Twitter LinkedIn
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    20 分
  • Chris Templeton on Mastering Business Relationships Through Video

    Chris Templeton on Mastering Business Relationships Through Video
    2024/06/14
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Chris Templeton to discuss the power of effective communication and relationship-building in business. Chris shares his journey from a small computer consulting firm in the late 80s to founding Influence Spotlights, a company dedicated to enhancing client relationships. Chris highlights the vital role of video in modern communication, offering practical tips for those new to the medium and emphasizing authenticity. He also explores how video can be leveraged in sales and compliance functions to create meaningful connections and improve overall engagement. Tune in to discover how you can revolutionize your business strategies with innovative communication techniques. Key Highlights · Chris Templeton's Professional Journey · The Power of Video in Personal Branding · Tips for Getting Comfortable on Camera · Enhancing the Sales Process with Video · Becoming a Thought Leader · Applying Video Strategies in Corporate Compliance Resources: Chris Templeton on LinkedIn Influence Spotlights Tom Instagram Facebook YouTube Twitter LinkedIn
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    23 分
  • Kimberly Spencer on Podcasters as Historians

    Kimberly Spencer on Podcasters as Historians
    2024/05/02
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits with Kimberly Spencer, one of the most forward-thinking podcasters I have ever met. Kimberly Spencer is a versatile professional with a varied background that ranges from Hollywood screenwriting to Pilates studio ownership. Her current focus is Communication Queens, a guest podcasting agency she founded, and she uses this platform to utilize storytelling through podcasting to rewrite narratives and create lead generation opportunities. Spencer’s perspective on podcasting is shaped by her varied experiences, viewing it as an instrument for personal growth and healing. She believes that sharing personal stories through podcasting can help individuals achieve greater self-awareness and liberate them from restrictive narratives. From her industry vantage point, Spencer sees podcasting on an exponential growth trajectory, anticipating increases in bilingual podcasts, politicians using the medium to build their platforms, and an overall rise in content and audio quality to meet the demands of a new listener generation. Her experiences and insights underline her belief in the immense potential of podcasting for both personal and professional development. Key Highlights: Embodying Ownership and Sovereignty in Leadership Transition Coaching for Visionary Entrepreneurs Preserving Society’s Essence Through Long-Form Podcasts Strategic Leadership Communication Through Podcasting Utilizing Podcast Guesting for Brand Expansion The Power of Podcasting in Branding Resources: Kim Spencer on LinkedIn Crown Yourself Communications Queen Crown Yourself podcast Tom Instagram Facebook YouTube Twitter LinkedIn
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    34 分