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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this final episode of Season 1, Paul Mills and Dan Gwalter discuss common pitfalls associated with a portfolio career. They cover topics such as identifying growth traps, maintaining quality while scaling a service, financial management, planning for growth, and staying ahead of industry trends. Dan emphasizes the importance of finding time to build your brand and nurture relationships, rather than dedicating 100% of your time to one client. He also advises knowing your ideal client profile and being selective in order to avoid overcommitting. Paul and Dan also discuss the challenges of managing sustained growth and future-proofing your career in a competitive market.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

• Identify growth traps in a portfolio career and find time to build your brand and nurture relationships.
• Know your ideal client profile and be selective to avoid overcommitting.
• Maintain quality while scaling a service by prioritizing incumbent clients and developing processes to manage multiple clients simultaneously.
• Future-proof your career by creating value-based products, developing a safety net option for existing clients, and staying focused on your core offer.
• Stay ahead of industry trends by selectively pivoting and avoiding overloading your offering with too many skills and capabilities.

Sound Bites

• "You have to find time to build your brand, to nurture the existing relationships that you've created and to create new relationships."
• "Define your ideal customer in both directions, not just what they are, but what do they need and what does that mean for you?"
• "Your time is always best spent looking after incumbent clients because the cost of acquisition for new clients is so high."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Send us a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills and dan Gwalter discuss the challenges faced by Fractional CMOs and how to navigate the personal transition when entering a portfolio career. They cover topics such as establishing credibility, building resilience, managing work-life balance, and the importance of sales and marketing skills. They emphasize the need for adaptability, learning from rejection, and finding support from others. They also discuss the integration of work and personal life and the importance of taking regular breaks and regrouping. The episode concludes with a discussion on mindset and the challenges of growth in fractional leadership.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

• Establishing credibility and building a brand takes time in the fractional landscape.
• Sales and marketing skills are essential for success in a portfolio career.
• Rejection is often a 'no, not now' rather than a permanent rejection.
• Finding support from others and seeking feedback is crucial for personal resilience.
• Work-life balance in a portfolio career requires integration and finding a blend that works for you.
• Taking breaks and regrouping is important for mental and physical well-being.
• Mindset plays a significant role in navigating the challenges of growth in fractional leadership.

Sound Bites

• "Establishing credibility and building a brand takes time in the fractional landscape."
• "Sales and marketing skills are essential for success in a portfolio career."
• "Rejection is often a 'no, not now' rather than a permanent rejection."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Send us a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the strategies fractional CMOs can adopt to grow their portfolio. They cover topics such as leveraging networks and referral mechanisms, building thought leadership, and managing multiple clients without compromising on service quality. The main takeaway is that business development is the primary struggle for fractional consultants, and it requires dedicated time and effort. They emphasize the importance of getting the foundational elements right, such as identifying ideal customers and understanding the purpose of content. They also discuss how to manage an increasing client base and the option of forming strategic partnerships.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

• Business development is the primary struggle for fractional consultants.
• Dedicate a healthy amount of time each week to ongoing business development.
• Get the foundational elements right, such as identifying ideal customers and understanding the purpose of content.
• Manage an increasing client base by adjusting pricing, forming strategic partnerships, and maintaining a balance between work and personal life.

Sound Bites

• "The bit that fractional consultants cite as their primary struggle is business development."
• "If you price per hour, then most people will benchmark you on a 37 and a half hour type week."
• "Your profile shouldn't be a CV. It should be a landing page for your business."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.