In this episode, Susan interviews the multi-award-winning salon owner Paula Clipsham, who shares her remarkable journey from a small basement salon to a thriving business with a dedicated team. Paula discusses the challenges she faced as a salon owner, particularly during the pandemic, and how she transformed her vision into reality by expanding her salon and fostering a supportive team environment.

KEY TAKEAWAYS

• The journey of a salon owner can be isolating, and having a supportive network, such as Salon Success Freedom and Beauty Directors Club, can provide motivation and guidance during challenging times.

• Starting from a small, basement salon, the transformation into a larger, beautifully designed space was driven by a clear vision and the determination to create an environment that reflects high standards in the beauty industry.

• A successful salon relies on a strong team. By fostering a culture of trust and allowing team members to take control.

• Building personal connections with clients and showcasing the salon's personality through social media can enhance client loyalty and engagement.

• The salon owner emphasizes the importance of ongoing training and development for the team and staying updated with industry trends.

BEST MOMENTS

"I always knew that I wouldn't be happy working for someone else. So as soon as I qualified, I started doing mobile treatments."

"Being a salon owner can be a really lonely place. You don't really fit in with your team because there has to be some kind of boundary."

"Lockdown was so tough for so many people and yet for me, it's the best thing that ever happened."

"I want my team to earn as much as they possibly can. They work hard and they train hard."

"It's waking up in the morning and wanting to come to work and feeling part of it that always sits far higher than money."

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.

Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Best And the Best" 1 and 2.

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://susanroutledge.com

https://www.instagram.com/susan_routledge/

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

https://marketing.susanroutledge.com/blueprint-masterclass

SPONSOR

https://www.phorest.com/