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From Media to Movement : Unveiling the Journey of Marketing Maven Karina Kogan
- 2023/07/26
- 再生時間： 41 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode, Julie speaks with Marketing Maven Karina Kogan who has over two decades of marketing and management experience in roles at the intersection of media and tech. Karina led global marketing teams at Peloton, Oura and is now CMO for Pvolve an omnichannel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment.
In this episode, we discuss:
- How Karina first started working in media and was one of the first to work on influencer marketing for Britney Spears and the Kardashians.
- How she met the Founder of Peloton John Foley and then helped him scale the billion-dollar business throughout the pandemic.
- Behind-the-scenes anecdotes about prestigious Oura Ring campaigns
- The implications of Fractional Work for women in leadership roles.
- The vision for Pvolve and their new partnership with the incredible Jennifer Aniston.
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