Nine years of building a business—and then, overnight, everything changes. Suddenly, you’re scrambling to keep things afloat, unsure of your next move. That’s exactly what happened to Matt Barinholtz, founder of Future Makers. When the pandemic hit in 2020, he had to pivot fast—shifting from offering services to selling products. The truth is, pandemic aside, business is always unpredictable—marketing trends shift, relationships fade as new players enter the scene, and sometimes, your strategy just stops working. So how do you navigate these challenges and come out stronger? In this week’s episode, Matt shares exactly how he transformed Future Makers and set it up for success. Whether you’re building from scratch or looking to scale, Matt’s story is packed with actionable insights to thrive no matter what’s thrown your way.

✅ How to navigate big challenges in your business (like pivoting!).

✅ The biggest challenge Matt faced in pivoting his business —and how he overcame it.

✅ Why Matt’s messaging shifts made it easier than ever to spot—and attract—the perfect fit clients (and how you can too!)

✅ The surprising truth about building relationships at scale (it’s not what you think!)

✅ The exact steps Matt took to build a powerful lead generation system so that he could scale —and how you can do it too!

And if you’re ready to build your lead generation system then join my FREE Masterclass: How to get more leads and sales on repeat (without paid ads or creating endless content that no one sees!)

00:00 - Introduction: Setting the Stage

03:01 - The Importance of Having a System

05:54 - Building Relationships for Success

08:20 - Challenges in Creating a Signature Solution

12:09 - The Role of Listening in the Sales Process

14:01 - The Implementation Process: Highs and Lows

17:54 - Measuring Impact and Growth

22:40 - Evolving the Signature Solution

28:12 - Communicating Value and Building Credibility

30:44 - Trusting the Process and Embracing Iteration

34:06 - Closing Thoughts on Growth and Business Evolution

Matt Barinholtz

Future Makers

Edsales Elevation Experience

Masterclass