From Rock Bands to Triathlons: Ulf Osterley's Multifaceted Journey

In this episode of Good News York, the host features Ulf Osterley, a remarkable individual known for his extensive involvement in Syracuse's music scene, education, and sports. Ulf shares insights from his diverse career, from running O Records and managing bands like Merit and Honor Bright to teaching music business at Syracuse University. He discusses his unique lifestyle living in an RV, his social media presence focusing on cycling and van life, and his dedication to mentoring new artists. The conversation delves into the evolution of the music industry, the importance of social media, and the challenges and rewards of pursuing one's passions. Olf's story is an inspiring testament to adaptability, perseverance, and the pursuit of multiple interests.

00:00 Welcome to Good News York

00:18 Introducing Matt and Ulf

00:47 Ulf's Journey in Syracuse

02:22 The Birth of O Records

04:12 Success Stories and Challenges

04:51 The Impact of Taste of Syracuse

06:26 Ulf's Early Influences and Career

10:19 Teaching at Syracuse University

13:14 The Role of a Team in Success

35:09 Current Work with After Dark Presents

43:31 The Evolution of Fame and Influence

44:19 Navigating the Modern Music Industry

45:06 The Power of Social Media for Artists

46:02 Mentoring Rising Stars

49:24 Living the RV Life

53:38 Balancing Passions: Music, Cycling, and More

01:16:30 The Future of the Music Industry

01:18:45 Final Thoughts and Reflections