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From Vision to Reality: Planning Your AI Journey in Marketing
- 2024/09/19
- 再生時間： 9 分
- ポッドキャスト
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サマリー
あらすじ・解説
Your AI Marketing Journey In this episode of Marketing AI Radio, we explore Melissa Reeve's insightful article 'From Vision to Reality: Planning Your AI Journey in Marketing.' Our hosts delve into practical frameworks and strategies to help marketing leaders embrace AI, from experimentation and piloting to scaling and transforming their businesses.
Learn how to strategically implement AI tools, prioritize effectively, and prepare your team for an AI-driven future.
00:00 Introduction
00:13 Article Discussion: From Vision to Reality
00:39 Reeve's Framework
01:16 Phase 1: Experimentation and Piloting
02:42 Importance of Data and Strategy
03:26 Phase 2: Scaling Up
04:30 Phase 3: Business Acceleration and Transformation
05:30 Prioritizing and Organizational Readiness
07:17 Empowering Your Team
08:32 Conclusion