エピソード

  • Episode 181 | What It Looks Like to Focus Your Vision

    Episode 181 | What It Looks Like to Focus Your Vision
    2020/12/16
    If you have been following the Fundraising Freedom Podcast, when I first started it I actually called it the Mary Valloni Show. And if you've been following for a while, you know that I follow the steps that I teach in my book, Fundraising Freedom. Those steps follow the acronym FREEDOM because what I want for you, and what I want for me, is freedom. So, I have been spending the last several weeks and really the last several months thinking through what my vision is. What does it actually look like to focus your vision? 2020 has obviously caused us to have to take a step back and really look at everything. What is your vision for your life; the passion and purpose that you have for the work that you do? If you're anything like me, you've probably had some moments where you're like, ‘what am I doing? What is happening? Where do I even fit into all of this?’ I’ve spent a lot of time journaling and walking through my vision for this podcast, my vision for my business, and trying to really pull back the layers and remind myself why I do the work that I do. In chapter one of Fundraising Freedom, I share with you that I really want to make sure that you have your mission, your vision, and your timeline in your budget. I also want to make sure that you know exactly why you're doing what you're doing. If you don't have a passion for the work that you're doing, people will see that. Usually, that means that your donations will run parallel to that. You may see that your donations declined because the people just don't follow this movement that you have created for your cause. At the top of every podcast episode, I talk about how I want to educate, encourage, and empower fundraisers to raise more funds and have more freedom. And I do believe that that is at the core of what I do. That is my mission. I want to teach you, I want to encourage you, and especially this year, I want to encourage you to keep going and to not give up. I want to empower you to know that it's possible to take that education and really step out into a new place in the work that you do so that you can speak on behalf of the people you serve. Those three core tenants are what I believe, and I spent several years really trying to nail down what that mission was. Of course, on the vision side, I've always wanted to end the lack and scarcity mindset. In the nonprofit sector, even the word nonprofit means not for profit. And so many people look at our nonprofits and say, ‘well, you can do this on less, you don't need that much.’ As nonprofit leaders, you are told that you maybe shouldn't make as much as you make or that you shouldn't be compensated well for the work that's being done and I just do not believe that I believe that you should be compensated well. I also believe that your charity should have every dollar that it needs to actually end whatever problem you are trying to solve. I would say 100% of you are trying to raise dollars for your nonprofit because whatever you're trying to fix wasn't fixed by the for-profit sector. So not only do you have to do this on limited resources, you have to follow the government guidelines and you have to do it with very minimal income. I understand the challenges that you are faced with and I get that, and I feel your pain deep within my soul. I mean, I have been doing this for 20 years, and I know that you guys sacrifice, and you do this with very minimal rewards. I just think you guys are absolutely incredible; the heart that you have for the people you serve is just off the charts. I just want to tell you how much I appreciate the ability to share with you some of the things that I've learned in the nonprofit space. Of course, we know we can always do better and that there's always more that can be done. But the thing is that you guys are showing up every single day, doing the hard work that somebody else couldn't accomplish. For that, I just want to give you the biggest high five and virtual hug and to let you know that I'm really just so grateful that I get to really do life with you guys. I’ve had to have some tough conversations with myself, and I'm sure you have been in this same boat, trying to figure out what are we going to do as we move into the new year. How are we going to stay focused on what we were actually called to do? For me, I’ve had such clarity in the last year that I was really called to help faith-based organizations. My heart is for people who are sharing the gospel and helping change lives. I've launched several programs over the last several years, mostly on one-on-one coaching and group coaching; helping people raise money in a group environment. The reason why I did those things was that that's what worked for me.  So, I wanted to create an environment for you so that you knew that you weren't alone, which was my why statement. That was the why behind everything; I do not want you to be alone. I do not want you, for one second, to feel alone in the work ...
    続きを読む 一部表示
    22 分
  • Episode 180 | How to Create a Personal or Organizational Budget That Actually Works for 2021

    Episode 180 | How to Create a Personal or Organizational Budget That Actually Works for 2021
    2020/12/09
    Today we're talking about how to create a personal or an organizational budget that actually works for you coming into 2021. I know that budgeting is something that some people love, and other people hate - there's a love-hate relationship with the budget. And for many of you, you've probably already gone through the budgeting process. Usually, that happens in the fall time as you're preparing for the next year. But you may be in a season where things are changing every single day. We never know what tomorrow is going to bring. Today's conversation is probably not going to be this brand new information that you've never heard of before. But I think that what we can do today is we can actually talk through making your budget work for you. As I work with organizations, what I find is that so many of them do not have a fundraising number that they're actually working towards. Many times, they get into this cycle where they just want more. However, it’s important that you actually have a clear number, an actual fundraising goal that you're working towards. I don't want you to randomly pick a number, that is not a great way to budget, it's not a great way to fundraise or to invite other people to be a part of your work. Here are some tips I want to share. If you look back and reflect on 2019 and consider how much you raised as well as the work you did, you’re probably going to pick up about 50% of that normal behavior, and 50% of 2020, after March, where we had to modify everything. So 2021, you're probably still going to have online events, you're probably still going to have the social distancing, and possibly doing a lot of things on Zoom, and working through major gifts, shifting that fundraising around so that you can modify your behavior to fit the season that we're in. As we move into 2021, I want you to look at where your money went. I work on my budget every single week. I know that some people don't look at their budget very often, but I am a stickler for the budget because the budget tells you where your money is going, and it tells you where it went. As you put numbers on a sheet of paper when you budget, you're just randomly putting numbers down on a sheet of paper, right? Because you're just trying to get a good 10,000-foot view of what your budget looks like. So, as you're putting those numbers down on paper, the best way to budget is to look at where did we spend the money last year. Now you may be a first-year raising these funds or bringing in these dollars and so you may not have past years to look at so the best you can do is really just take a good guess at what it's going to take. When you start assessing and you look at where the dollars went, where did we end up spending money? Maybe we didn't spend in certain categories like travel conferences or training because, in 2020, some of those things just didn't happen. So for 2021, we're going to modify that and start to add a little bit of that back probably for the second half of 2021. Hopefully, after we do get some sort of vaccine in the process, that'll allow us then to start looking at, well, maybe we can do some events in the fall of next year, but maybe not huge ones, just small things that you can start to engage people back into face-to-face communication with your organization and with your cause. Number two, look at what your priorities are, what is most important, and in the previous posts, I've talked a lot about going back to your vision of what is it that we're trying to do as an organization, what's the ultimate end result. Now if you are a fundraiser, you're not responsible for the mission side of the organization, you obviously are just given a number from the mission side, and they're telling you “Hey, this is how much it's gonna cost for us to do the work we're doing on the mission side, here's your number.” Now, that is actually an easier position to be in. That's the position I was in for many, many years, where I just was told, “Hey, go raise a quarter of a million dollars, go raise a half a million dollars, that's what your task is.” And I never had to really come up with my number, so to speak, but I was able to create those stretch goals and, and really work with my committee to come up with a goal that we wanted to do as a team. Set your priorities, what are you spending those dollars on so that you know exactly how much money you need to raise.   The budget is what allows you to feel comfortable about making the ask when you know where those dollars are going to go. You can answer your donor’s questions, you can answer your prospective donors’ questions because you know exactly how that money is going to be spent. If you are in a position where you're, if I say to you, “hey, I want to give you $10,000 to your cause.” And your immediate reaction isn't we're going to do ABCD with that money. If you are like, I don't know what we would do with that money, you have a problem. And the reason ...
    続きを読む 一部表示
    27 分
  • Episode 179 | The 20 Ways to Thank Your Donors in 2020

    Episode 179 | The 20 Ways to Thank Your Donors in 2020
    2020/11/25
    Today, we are jumping into the topic of thankfulness. As we gear up for our Thanksgiving holiday this week, I wanted to be sure that we talked about how we can thank our donors. So, we're going to talk about the top 20 ways to thank your donors in 2020. As you know, this is such an unusual year. In the seventh step of my Fundraising Freedom process, Make Your Difference, it’s all about thanking people and getting people engaged in the work that's being done so that they keep coming back year after year. In that chapter of my book, I discuss the five love languages. Many of you are familiar with Gary Chapman's Five Love Languages, but if you're not, those five love languages are words of affirmation, acts of service, receiving gifts, quality time, and physical touch. Those five areas are really the areas that we're looking for as we're thanking our donors and inviting them to continue to give year after year. A study that came out from Merci Chocolates shows the fact that we actually say “thank you” over 2000 times in the course of a year. This means that most of us are saying thank you at least five times a day. But the deal is, that based on their study, over half of the people said that they were insincere when they actually said those things to us. So, when you say thank you nearly five times a day, up to three of those times that you said thank you actually didn't mean much of anything. Sometimes we say thank you, but we don't always get it across. I would love for the study to be able to actually address how many times a nonprofit or ministry leader actually said thank you because I would say that we are probably in the 10s of thousands, if not more because we're always saying thank you to our volunteers and donors. That's where I want to kind of shake those things out for our conversation today. How can we make saying thank you a little bit more sincere so that our donors really do feel like they mean something to them? In that final chapter of my book, I specifically tell a story where a lady had donated something to an auction that we were we were doing, and she saw that I showed an interest in a ring that she had donated. I made a comment about potentially bidding on that item at the auction. Of course, I worked for the organization and was obviously not able to bid on it. She came back a few days later and gave me another ring that looked just like the other one. And she was very kind to do that. As an organization, we aren't allowed to receive gifts like that and so I actually took the item and donated it back to the organization. But later on, I saw her at an event where we had a booth set up. She approached me and was really upset with me because I hadn't sent her a handwritten thank you specifically for that item that she had given to me. Now she had received a thank you in the past, we had thanked her for her donation of the ring, she just was locked into the fact that I personally did not send her a handwritten thank you showing my appreciation. And at that moment, she gave me a what for; she got on my case, as I was trapped behind a booth space. She told me that she was going to make this a teachable moment for me. But in return, she actually made me feel really hurt because a volunteer of mine had invited this lady in and so I was more concerned about another volunteer’s feelings around this situation and that I had upset this potential donor who was a friend of hers. I immediately left the space and went and called my volunteer that I really did have a relationship with, and I told her I was so sorry that this had happened. And of course, it was a teachable moment. I'm still sharing it today and it’s a moment that I really reflect on quite a bit. But the thing is that it comes back to how people like to be shown appreciation, how they like to be thanked. As I talk about the five love languages, it's really apparent that some people really like and really need those words of affirmation, they really need that gift of some tangible item that's in their hands to show that you cared. When I tell people about how to thank donors, I always reflect back on this, but then I also just highlight the fact that those five love languages are important for us to do across the board. I will say some people do not want recognition, that would really upset some people. This is where you, as the leader of your organization, have to pay attention to your donors, you can't just cookie-cutter, throw them all in a box and say, “Hey, one size fits all,” because that is not how this works. Here are the 20 go-to great ways to thank your donors in 2020. I'm not going to say do every single one of these but look through some of these that maybe you're missing or haven't incorporated in the past and create a thank you plan. The first one is a handwritten thank you. This is a very standard go to thank you that you can do either from the executive director or the leader of the organization, or a ...
    続きを読む 一部表示
    38 分
  • Episode 178 | How to Pivot with Sarah Olivieri

    Episode 178 | How to Pivot with Sarah Olivieri
    2020/11/18
    My guest today is Sarah, Olivieri. Sarah is the founder and the heart behind the company Pivot Ground. She's a nonprofit business strategist, an author, and a former executive director. I think she's going to bring just a huge wealth of information to you on how to pivot during this season.  Tell us a little bit more about you and the work that you do.  Well, I come from a nonprofit background and I've worn so many hats from secretly fixing the toilet after everybody left so nobody knew and that didn't become my job officially, to Program Director, conference coordinator, graphic designer, teacher, you name it, I probably did it at some point. I've been executive director and founder. I was once the first executive director of a foundation. And then I actually shifted over into marketing and I built a marketing agency for nonprofits. That led me right back into the heart of what makes nonprofits tick - how they're organized and how they bring their people together so they can really make the biggest impact possible.  Tell us about your “impact method” and how affected the lives of the nonprofit leaders you work with.  The impact method is really based on three things that I think every nonprofit needs, and every for-profit to be successful, which is a process of improvement. That's how we deal and adapt to change in an ongoing way. And also, how we root out the issues that are getting in our way in a proactive manner. So many nonprofits are stuck in reactive mode and they're running to put out fires all the time. When you dig out your own issues proactively and address them, you don't have to be in that firefighting mode all the time. Then, your issues become opportunities instead of challenges. The second thing is an actionable strategy. Strategic planning is one teeny piece of making your organization run properly. It's actually making that plan actionable, where a lot of work comes in. And the third thing is, I call it your modus operandi. It's how your organization is structured, what glues everybody together. What is the core belief that your organization holds? What are your values or guiding principles? How is your team organized? What are your systems and processes? How is everybody collaborating and coordinating to work together, and there are some traditional ways of doing this that actually aren't that effective. And yet, they're very prevalent. There are other ways to organize your people that are much more enjoyable and much more effective. Based on your own personal experience, what do you think is working in the organizations that you see?  The ones who are doing it really well who are following the things that they should be doing, and letting go of the things that aren't really making a difference. This can be hard because sometimes the things that don't make a difference for our nonprofit are still really impactful. But the organizations who are doing it well, right now, in the middle of the pandemic, they're raising more money than ever before. They're hiring people not firing people, they are growing, they're expanding their impact their reach, and their base of supporters. So all of this is really possible right now. And they're also they're not overwhelmed. They're not burnt out, they're taking time to address the pandemic, one of the things we do in the impact method is every month, we assess how much time we are spending on each area of our organization on routine things. And we're monitoring our total capacity as human beings. What advice would you give to someone who's just getting started or someone who's trying to raise more funds, trying to get to that next stage of their organization?  Well, staying focused is one thing that I'd really recommend. A lot of people ask me, well, Sarah, if I'm the only one, how do I get out of being overwhelmed? How do I stay focused, and the first step is to take things off your plate and throw them in the fireproof garbage can that I am now virtually handing you because their fires will burn themselves out. That is the best way to get some more time and focus back in your day is to just stop doing some things, eliminate them. And that works even if you don't have anybody to delegate to. After that, do get somebody to delegate to or at least get a machine as a stopgap to delegate to some get some automation tools in place. You can't do it alone. That's probably my second tip; you have to plan to get another person on board whose job it is to do the work as soon as possible. So, for most startups, this means probably you are the executive director, and you need to hire an assistant as soon as humanly possible. They don't have to be full time, but 10 hours a week, it'll be huge, what you can do you full time and an assistant 10 hours will be incredible. My third piece of advice is, think of your startup, just like a for-profit startup would be you're going to go through a planning phase and a funding phase, and then a planning/doing ...
    続きを読む 一部表示
    28 分
  • Episode 177 | The #1 Reason Fundraisers Fail

    Episode 177 | The #1 Reason Fundraisers Fail
    2020/11/11
    Today we're talking about the number one reason fundraisers fail. Contrary to popular belief, it's not because we didn't work hard enough. The number one reason fundraisers fail is from internal conflict. As you know, right now we are dealing with a pandemic, more than likely about to be hit with some economic challenges because a lot of people are without jobs at this point. And so there's still a lot of uncertainty in the environment that we're in. For those of you who are familiar with a SWOT analysis, this may be something that you need to sit down and do so that you're aware of what's going on. A SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It's really just sitting down with a sheet of paper and writing out your strengths, where your weaknesses are, what opportunities you have, and what threats are out there. Once you do this, you can start to see what's actually going on behind the scenes. Sometimes, I think that we forget that our volunteers, our donors, and the people who are in our inner circle all have to work. Collectively, they all have to work together for the common good of your cause. And if you have any conflict that's going on, you're going to have to address that before you send your volunteers out to share the great reasons why people should give to your cause. If you cannot address conflict you're going to have a really tough time raising funds. Let's talk through that. Conflict typically comes up because you've had a disagreement or a power struggle. You've got people who have money, you have people who have influence, and they're used to being in charge. Then you put them in a room together and you try and get them to work as a team and sometimes, the power struggle ensues. Also, a lot of people you recruit may have an ego and so pride and/or jealousy creeps in. Or, maybe when you're dealing with conflict with staff you've got people who think that they should be compensated more, and they're not, or you don't have the funds to increase their finances. Whatever the reason, there are two main reasons that conflict can arise - communication and emotions. When you think about communication, you may think that you're doing a fairly good job sharing with your people. But if you are lacking that communication, if you are giving either poor information, no information, lack of information, misinformation, or even say you give really good information but for some reason, the other side is not receiving it, you're going to still deal with conflict. To really get through, you just need to be clear, concise, accurate, and timely. You've heard the story so many times from people where you visually start to create colors and create locations as someone is telling you a story. You created this elaborate picture inside of your mind to fill in the gaps of this story that's being told. If we don't give a clear story and don't give someone all of the information that they need, they will fill in the gaps. If a volunteer feels left out, they feel like their voices aren't being heard, or a staff member feels like they're disposable, they're going to start to find alternative places to go and they're going to leave and quit. And that is the last thing we want to see is our volunteers drop off, the people that we love and care about our staff members, we don't want to see any of them leave during this time, because of uncertainty or lack of communication. Number two is emotion. Emotions can sometimes take over. And then all of a sudden you find that your people are angry. So then they rise up verbalize that. If you put somebody in a position where they don't have the information that they need and communication is not great. They're not going to put themselves out there because they don't want to be put in a position that they could possibly feel shame. Fear is obviously huge. Many of us deal with fear. Those people who really process things in their heads deal a lot with fear. Emotions also come up because of past hurts, trust issues, etc. Now that we know that emotions and communication are important to overcome the idea of conflict, one thing that we need to do is we have to have some sort of plan in place to address conflict. You probably have gone through some conflict management stuff in the past. But the main thing here is just conflict resolution. When conflict arises, what do we need to do to actually come together and create a solution to the problem? Now, there are some things that you can do, such as set rules as an organization where if there is an emotion that comes up in text messages and emails, to immediately pick up the phone. You need to hear that person's voice and you need to know that it wasn't coming across as being upset, or whatever that is, and you need to be able to address it right at that moment so you can talk through the situation and figure out what we're dealing with. One last thing I want to leave you with is if you are ...
    続きを読む 一部表示
    32 分
  • Episode 176 | How to Build a New Relationship with Money

    Episode 176 | How to Build a New Relationship with Money
    2020/10/28
    We are talking about how to build a new relationship with money today. In the last couple of episodes, I have been really practical in my messaging. But today, I wanted to take a little bit of a different turn on our conversation and talk specifically about money itself. Now for those of you who have read my book, Fundraising Freedom, I talk specifically about our relationship with money (on page 103) and that is what I want to dive into. Some of us have had really good experiences with money, some of us not so much. And so I'm just going to share a few stories and ideas that you can think about and figure out whether or not some of this stuff might be holding you back. First of all, I'll just share a little bit about my upbringing. I'm the youngest of seven and we all have names starting with the letter M. If you have read my book, I talk about my older brothers and sisters who were in college, who were really a catalyst into my fundraising because I just enjoyed spending time with them. Having such a large family, I was never really alone. And that was really incredible. I never thought much about the things that we had, because I valued time so much. I had a lot of hand-me-downs, pretty much everything was secondhand stuff, and we always had food on the table. There were really no complaints. But we did not live, what I would consider, an American wealthy lifestyle. When I was in the second grade we moved across the state of North Dakota and that's really where so much of my life changed. We lived in this really great house when we were in Dickinson; the whole family was there. Then all of a sudden, the kids all started going off to college and so we then picked up and moved to the same college town that all my older brothers and sisters were in. Now instead of living in a house, my mom and dad decided that they were going to rent a two-bedroom apartment. We instantly went from having this nice big house to then living in this small apartment complex where I was sharing a bunk bed with my sister. And as much as I love my sister, that was probably the worst thing for our relationship. The four of us were on top of each other but more importantly, I saw how my friends lived. They had these nice big houses with pools - all the stuff that I so wanted. It felt like this poverty versus abundance way of life. I wanted to be around people who were living an abundant lifestyle. My dad, although he is the catalyst to what I do today, was the most charitable person but he was also an extremely frugal man. I mean, if he could fix the car, he would keep that car for as long as possible until the wheels were falling off. We drove the worst clunkers you could ever find and he was always just so proud of the fact that he could turn something that might have been worthless to somebody else into a usable thing. It's such a quality that I appreciated about him. But at the same time, I just remember as a kid spending so much time just begging him to move into a house. I would look through the newspaper to see what houses were for sale because that's how people sold houses back in the day. They built these beautiful townhomes a block away from our apartment and I wanted to live there so badly because they were so much better than this apartment. By the time I graduated from high school and I was figuring out what I wanted to be and what I wanted to do with my life, it was so important for me that money never stopped me. I would get the scholarships, I worked the job at Sears, I would sell the most. I just never wanted to feel without or never wanted to feel that lack and scarcity again, which drives me so much. When it comes to fundraising, I don't want any charity to feel that lack and scarcity. I don't want you to feel like you can't keep your doors open or do the work that you've been called to do. I want you to be able to see that when it comes to your own personal finances, and the finances of your organization, there are all of these preconceived notions, all these things about your childhood that come up in your fundraising efforts. Because if you are afraid of asking for money, if you feel a little bit shy around asking for money, I bet you can correlate that back to something in your history, your background, and your childhood. I want to reframe your mindset around fundraising and reframe your mindset around money. I want you to start looking at money in a completely new light. As you're thinking through the year and support that you're raising, or you’re looking at your budget for 2021, I just want you to start thinking about how you can create a happier experience for your donors. Are you creating an environment of lack and scarcity, where people aren't necessarily attracted to your cause and attracted to you because you reek of desperation? If there's always a feeling of anxiety and lack and that feeling of deprivation; nobody wants to give to that. People want to feel like their dollars are actually ...
    続きを読む 一部表示
    29 分
  • Episode 175 | 3 Things You Need to Include in Your 2020 Year-End Appeal

    Episode 175 | 3 Things You Need to Include in Your 2020 Year-End Appeal
    2020/10/14
    Today, we're going digging into the year-end appeal and I'm sharing the three things you need to include in your letter. This is very specific for 2020. As you know, this year has been very unusual so that means that your year-end appeal needs a new and fresh update. Did you know that a quarter of all nonprofits will bring in nearly half of their income off of this one letter? For some organizations, this letter is huge, it is a really, really big deal that this is done well because it brings in and it generates a lot of income for the organization. For others, roughly 40%, bring in less than 10% of their money off of this year on appeal. This just means you have to know your cause. One of the first things that I want to share with you is that you have got to customize your 2020 letter, this year’s letter has got to look different. The majority of nonprofits are going to put together this letter in October because they want to get it in the mail in November or December.  I want to make sure that you are really clear about what your communication strategy is with people over the course of these next three months. Don't just send out the letter cold where these people haven't heard from you in years. That's a really bad idea. And it's going to fall flat. No matter how great your letter is, if somebody hasn't heard from you in a long, long time, they're not really engaged. So, you may be wondering if you should send your letter by email or snail mail. Either one is fine. Hear me out; either one is fine but direct mail is better. Direct mail costs more so I understand why you'd say it's just not cost-effective to do that right now. The number two option is to do an email campaign that includes your year-end appeal at the end. Regardless of whether you drop this in the mail or you actually send it out by email, note that you want to make sure that you have those touches at least 1-3 times before they receive your appeal at the end of the year. 31% of all donations come in, in the month of December, and 12% of those donations will come in in the last three days. So with your year-end appeal, just make sure that you create that urgency, and you also are paying attention to the calendar, because that is going to make a huge difference. Because we're in 2020 and in a global pandemic, nobody knew that, right? You have to make sure that you address the elephant in the room. You need to include that in our year-end appeal; what have you been doing during the pandemic? What has happened to your organization? Just share some details about how your organization has changed. Maybe some things that you have modified, maybe you were doing that fundraiser, and you had to change it or you did those camps or, these outreach activities and instead of doing them face to face, you moved them virtually. Number two, how has your work actually made a difference? In normal times, we would have just said, “Well, here's how we make a difference.” But in 2020, you have to be very specific about how your mission is still very relevant. Your mission and the way you executed your mission, very well may have changed. Finally, the third thing is that I want you to share what benefits your donors may have in 2020. For those of you who have followed the Cares Act, you know that there are benefits for your donors that allow them to deduct more from their taxes with their donation to your cause. They actually will make money back meaning that they will be able to give more money to your organization without it costing them. The new incentive for the Cares Act is actually two separate incentives, one for individuals and one for corporations. For individuals, they can elect to deduct their donations, up to 100% of their 2020 Adjusted Gross Income. For corporations, they also have the ability to increase those deductions, from 10% to 25%, of their taxable income in 2020. That's a huge difference and a huge incentive for your donors to give in 2020. I hope this is helpful for you as you start to just make plans for this year-end appeal. As you're continuing to move forward, just remember that it's important that we do communicate and that you clearly articulate what it is that your cause is doing and how your donors can make a difference to the work. It's not about you being so awesome and you doing such great things. It's about the fact that you guys all get to do this together. And the fact that you get to do it in the first place is pretty fantastic.   Connect with Mary: Mary Valloni Fundraising Freedom Academy Fully Funded Academy Facebook LinkedIn
    続きを読む 一部表示
    26 分
  • Episode 174 | How to End 2020 Strong (Your 90-Day Plan!)

    Episode 174 | How to End 2020 Strong (Your 90-Day Plan!)
    2020/10/07
    Today, we're talking about how to end 2020 strong. And we're really going to be talking about your 90-day plan. These last 90 days are going to end the year strong and allow you to really come into these final last months with some clarity, focus, and really give you some practical steps on how to actually achieve the goal that you're looking at. As many of you know, December is the largest giving month of the year; more than 30% of all the donations for the year are going to come in December. You don't want to miss out on that opportunity. And you don't want to miss out on actually achieving the goal that you have for your budget and for your organization. Let's start off by going through the FREEDOM steps. I know some of you are familiar with my freedom process but for those of you who are brand new to this, I will give you a brief overview of the Fundraising Freedom steps. This seven-step process works no matter what the size of your cause is, no matter what the size of your budget. Step number one, focus your vision. How much do you want to raise between now and the end of the year? What is it that you can do in order to raise these dollars? Maybe it's sending out a year-end letter, or engaging people in some holiday fundraiser. You’re going to start researching and trying to figure out what do you want to do in order to raise those dollars. And the research phase, which is step two, is really just you looking at what options are out there as well as what people are doing to raise funds. Step three is to enlist your team. Now you’re going to look at who you need to bring to the table to make this happen. You may have a board, you may have an advisory group, or you may have some people who are already invested in helping you fundraise. But if you don't, you may decide that you're going to bring together three to five new people or just a couple of people together so that you can start having this conversation. Then, you and your team are going to brainstorm how you plan to meet your goal. Enlisting your team is simply bringing people together for a common purpose. This is with anything that you do. If you can find a couple of people who are all focused on the same thing, you're much more likely to actually achieve your goals. Step 4 is to enhance your brand. What kind of materials are you going to need to wrap up this year? Are you going to post some information on your website? Create some additional flyers or pieces of communication to give to people? Are you going to gather people together? If so, you need to send out invitations about the fundraiser you’re doing. It doesn't have to be overly complicated. I think that that's where sometimes we get locked in our head that it has to be super elaborate. Now, don't get me wrong, if you're trying to raise a significant amount of money, the more you're trying to raise, the more elaborate your materials need to be because we need to make sure that people know that you are a valid organization.  Once you have your materials, your name, or branding for this year’s activity, you jump into the next step which is to deploy your team. This is where you let them loose and you want them to help you spread the word and get people plugged in. In step six is where you actually ask for money. And I call that organize your ask. I have to remind people through the fundraising freedom process that you are not asking for money in step one. This is why so many organizations and so many individuals really struggle with their fundraising; they run through their entire list and they go after the people who are friends and family and those who are in your inner circle, and you only have so many of those people. Finally, step seven is all about making your difference. So now it's December 31, you've raised your funds and now you actually go put those dollars to use, and make a crazy, incredible difference in the world. And then you go back and you tell your donors about it so that they can continue to give again. Now, this 90-day plan, as you can see is obviously something that you can stretch over six months, nine months, a year. The one thing about having a condensed amount of time, looking at these last three months, I would say there is no more critical timeframe in the calendar year than these three months.  But I also want you to be thinking about 2021. Now 2020 has turned into a major cluster, right? This is not what any of us has had anticipated but studies have shown that people are still going to give and about 15% are going to give more here in the next three months than they gave previously. A lot of people pushed pause on their giving because they wanted to see what was going to happen during this pandemic so there's a lot of money that's sitting out there more than ever before. People are still going to make that gift; they're still going to want to give a certain percentage of their income to a charity. Know that there is so much money sitting out ...
    続きを読む 一部表示
    21 分