In this discussion from Singapore, the founder and CEO of Inspify emphasizes the transformative power of storytelling in luxury brand communication. He highlights the need for brands to create emotional connections with consumers, particularly in the context of luxury shopping, where expectations for quality and engagement are high. The conversation explores the challenges brands face in maintaining consistent narratives across different markets and boutiques, stressing the importance of clarity and personalization in storytelling. Additionally, the role of technology, particularly AI, is discussed as a means to enhance customer engagement and deliver tailored experiences. Ultimately, the dialogue underscores the necessity for brands to innovate and adapt in a rapidly changing market.

Linkedin: https://www.linkedin.com/in/thorstenwalther/

Website: http://www.inspify.com/

Damian Maib is the Founder & CEO of GENUINE, a leading e-commerce enabler agency and consultancy that connects global brands with the Asian e-commerce landscape. Through GENUINE, he has helped renowned consumer brands such as P&G, Beiersdorf, adidas, Sebamed, cosnova, Steiff and Electrolux, as well as B2B industrial companies like LAPP, Helukabel and the Wagner Group, strategically expand their presence in Asia. As a Berlin in China Ambassador, Damian actively promotes economic and cultural exchange between Germany and China. He is also the co-host of the Made in China podcast, where he engages with experts on market trends, opportunities and challenges for businesses in China. His expertise has been featured by Forbes, HORIZONT, OMR, WirtschaftsWoche, FocusOnline and many more.

Links:

LinkedIn: https://www.linkedin.com/in/damianmaib/

Website: https://www.genuine-asia.com/

Thomas Derksen studied East Asian economics and politics and Chinese in Bochum and Shanghai. He has over 10 million followers on social media, has authored multiple books and is the co-host of the Made in China Podcast. He traveled through China with the German Federal President, interviewed Nicole Kidman and his face was plastered across subway stations in Chinese megacities. Today, he speaks in front of large audiences, coaches aspiring speakers and performs stand-up comedy in three languages.

Links:

LinkedIn: https://www.linkedin.com/in/afuthomas/

YouTube: https://www.youtube.com/@ThomasAfu

In this podcast episode, Torsten Müller-Ötvös, the former CEO of Rolls Royce Motorcars, discusses his transformative journey in luxury automotive branding. He emphasizes the shift from traditional perceptions of car ownership to a focus on experiences and client engagement, particularly among younger, more diverse clientele. Torsten highlights the importance of storytelling in luxury branding and the need for bespoke offerings to enhance brand value. He reflects on the evolution of luxury towards a more human-centric approach, advocating for sustainability and holistic well-being in future luxury experiences. The conversation underscores the critical role of client centricity and effective training in delivering exceptional luxury service. Daniel Langer and Torsten Müller-Ötvös are offering joint luxury masterclasses worldwide on how to be successful with ultra-luxury clients and how to transform luxury brands to make them future-ready, combining their decades long expertise to provide luxury brands unmatched luxury insights. Reach out to Dr. Langer at dl@equitebrands.com and Torsten at tmo@tmo-cp.com.

Connect with him on daniellanger.digital and Instagram @drdaniellanger. If interested in luxury training opportunities please visit: clayton@equitebrands.com, jeff@equitebrands.com