-
GSK - CEO & CMO Brian McNamara & Tamara Rogers in conversation with Marc de Swaan Arons
- 2021/12/07
- 再生時間： 54 分
- ポッドキャスト
-
サマリー
あらすじ・解説
In this conversation with both the CEO & CMO of GSK Consumer Healthcare, Brian McNamara and Tamara Rogers, we discuss the power of having a clear purpose. For GSK, that is simple: ‘Deliver better everyday health with humanity’, which guides their decisions and actions every day. But how did they build and translate this throughout the organization and use it to help their employees find their own personal purpose?
In this podcast, we also dive deeper into the CEO & CMO coalition and the role that marketing plays in driving more Humanized Growth within GSK. The clear, honest, and tangible advice from Brian & Tamara makes this conversation a must-watch for marketing & growth leaders.
This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html