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  • Encore Batter Up! NY Yankees and Data is equal to Fans Never Miss A Pitch

    Encore Batter Up! NY Yankees and Data is equal to Fans Never Miss A Pitch
    2019/12/17
    Let’s play ball – with a new player: technology! Baseball is the only major sport where no clock rules the day, giving it the mathematical potential for a single game to last “forever.” The New York Yankees are harnessing technology to optimize every in-stadium experience so fans fill the stadium for every pitch. How do they do it? The experts speak. Pete Britt, NY Yankees: “You’ve got to lose to know how to win” (Aerosmith, Dream On). Ryan Somers, SAP: “Never let the fear of striking out get in your way” (Babe Ruth). Rob Carter, SAP: “There can be 100 people in the room and 99 don't believe in you but all it takes is one who does” (Lady Gaga). Join us for Batter Up! NY Yankees + Data = Fans Never Miss A Pitch.
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    55 分
  • Encore: Technology Hits The Ice: Next-Generation Connected Athletes

    Encore: Technology Hits The Ice: Next-Generation Connected Athletes
    2019/11/26
    The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology. The NHL built the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when and where it counts. The SAP-NHL Coaching Insights App for iPad is one of many transformational innovations bringing fans closer to the action in arenas and across mobile devices. How did they do it? The experts speak. Chris Foster, NHL: “Great moments are born from great opportunities” (Coach Herb Brooks in Miracle). Rob Bendl, SAP America: “Don't give up. Don't ever give up” (Jim Valvano). Amy Schulz, SAP: “When you talk, you are only repeating what you already know. But if you listen, you may learn something new” (The Dalai Lama). Join us for Technology Hits The Ice: Next-Generation ‘Connected Athletes’.
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    54 分
  • Content-Crazed Sports Fans Benefit from Tech - Whether They Know It Or Not!

    Content-Crazed Sports Fans Benefit from Tech - Whether They Know It Or Not!
    2019/11/12
    The buzz: “The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD…Nonsense. Enter long form content marketing. (Josh Steimle, forbes.com). Gone are the days of fans having to wait for the newspaper to read yesterday’s box scores. Technology has turned the sports world upside down on the field and behind the scenes. With the “second screen”, teams can engage fans during the game, but the challenge is to learn who the fans are, what motivates them, and how to provide the best experience possible. The experts speak. Taran Chadha, Momentum Worldwide: “The work that I’m proudest of is the work that I’m the most afraid of” (Steven Spielberg). Matt Belanger, Momentum Worldwide: “The biggest obstacle I ever faced was my own limited perception of myself” (RuPaul). Ryan Somers, SAP: “Write drunk edit sober” (Peter De Vries). Join us for Content-Crazed Sports Fans Benefit from Tech – Whether They Know It Or Not!
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    56 分
  • Encore: Equestrian Sports and Technology: Eventing Re-Invented

    Encore: Equestrian Sports and Technology: Eventing Re-Invented
    2019/10/15
    The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.com), where men and women compete equally as single horse-and-rider teams in a complete 3-phase test of dressage, cross country and show jumping. Now, data and storytelling, prediction tools, audience-judging and new technologies are transforming Eventing into an immersive fan experience attracting new audiences. Saddle-up for the excitement! The experts speak. Nicole Brown, Sports Broadcaster: “It’s not whether you get knocked down; it’s whether you get up” (Vince Lombardi). John Kyle, Sports Broadcaster: “There is no second place, you're either flying or falling” (What I Was Born to Do). Diarmuid Byrne, EquiRatings: “You can't be wise and in love at the same time” (Bob Dylan). Henrike Paetz, SAP: “Success is where preparation and opportunity meet” (Bobby Unser). Join us for Equestrian Sports and Technology: Eventing Re-Invented.
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    52 分
  • Batter Up! NY Yankees and Data is equal to Fans Never Miss A Pitch

    Batter Up! NY Yankees and Data is equal to Fans Never Miss A Pitch
    2019/09/17
    Let’s play ball – with a new player: technology! Baseball is the only major sport where no clock rules the day, giving it the mathematical potential for a single game to last “forever.” The New York Yankees are harnessing technology to optimize every in-stadium experience so fans fill the stadium for every pitch. How do they do it? The experts speak. Pete Britt, NY Yankees: “You’ve got to lose to know how to win” (Aerosmith, Dream On). Ryan Somers, SAP: “Never let the fear of striking out get in your way” (Babe Ruth). Rob Carter, SAP: “There can be 100 people in the room and 99 don't believe in you but all it takes is one who does” (Lady Gaga). Join us for Batter Up! NY Yankees + Data = Fans Never Miss A Pitch.
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    55 分
  • Equestrian Sports and Technology: Eventing Re-Invented

    Equestrian Sports and Technology: Eventing Re-Invented
    2019/08/13
    The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.com), where men and women compete equally as single horse-and-rider teams in a complete 3-phase test of dressage, cross country and show jumping. Now, data and storytelling, prediction tools, audience-judging and new technologies are transforming Eventing into an immersive fan experience attracting new audiences. Saddle-up for the excitement! The experts speak. Nicole Brown, Sports Broadcaster: “It’s not whether you get knocked down; it’s whether you get up” (Vince Lombardi). John Kyle, Sports Broadcaster: “There is no second place, you're either flying or falling” (What I Was Born to Do). Diarmuid Byrne, EquiRatings: “You can't be wise and in love at the same time” (Bob Dylan). Henrike Paetz, SAP: “Success is where preparation and opportunity meet” (Bobby Unser). Join us for Equestrian Sports and Technology: Eventing Re-Invented.
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    52 分
  • Technology Hits The Ice: Next-Generation Connected Athletes

    Technology Hits The Ice: Next-Generation Connected Athletes
    2019/07/16
    The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology. The NHL built the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when and where it counts. The SAP-NHL Coaching Insights App for iPad is one of many transformational innovations bringing fans closer to the action in arenas and across mobile devices. How did they do it? The experts speak. Chris Foster, NHL: “Great moments are born from great opportunities” (Coach Herb Brooks in Miracle). Rob Bendl, SAP America: “Don't give up. Don't ever give up” (Jim Valvano). Amy Schulz, SAP: “When you talk, you are only repeating what you already know. But if you listen, you may learn something new” (The Dalai Lama). Join us for Technology Hits The Ice: Next-Generation ‘Connected Athletes’.
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    54 分
  • NBA Fans and Technology: Can YOU Count to 4.5 Quadrillion?

    NBA Fans and Technology: Can YOU Count to 4.5 Quadrillion?
    2019/06/11
    The buzz: “Analytics is making basketball a more beautiful game” (Timo Elliott for Uber Tech). The National Basketball Association (NBA) is one of the most technologically-driven leagues in sports, reaching a global audience. But the NBA is always looking for new ways to bring fans closer to the sport they love, especially the large percentage of fans who have never seen a game live. How to fix this? The NBA and SAP launched NBA.com/Stats, making 4.5+ quadrillion combinations of NBA statistics, dating back to 1946, available real-time to fans and media. Exciting times for fans! What's next? The experts speak. Sarah Ax, Momentum Worldwide: “Pressure is a privilege” (Billie Jean King). Evan Wasch, NBA: “Take that for data!” (David Fizdale). David Martinez, Director of Global Sponsorships, SAP: “The dictionary is the only place where success comes before work” (Stubby Currence). Join us for NBA Fans & Technology: Can YOU Count to 4.5 Quadrillion?
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    55 分