In this episode of Get Off The Treadmill, Chuck Blakeman sits down with returning guest Cassie Morris to challenge one of the biggest myths in business—that you need the perfect plan before you take action.
Instead, they unpack why waiting for clarity keeps you stuck on the treadmill… and how creating a bad plan can actually be the fastest way to build momentum, gain clarity, and move toward your Business Maturity Date.
Cassie shares her real-world experience building multiple businesses and how embracing imperfect action helped her simplify decisions, reduce overwhelm, and focus on what actually matters.
Together, they explore what it looks like to stop overthinking, start executing, and build a business that produces both time and money.
Here’s what you’ll learn in this episode: ✅ Why “perfect planning” keeps business owners stuck ✅ How bad plans create clarity faster than good intentions ✅ The role of action in getting off the treadmill ✅ How to simplify decision-making in your business ✅ Why momentum—not perfection—is the real goal ✅ How to align your actions with your Business Maturity Date
If you’ve been waiting for the “right” plan before making your next move, this episode will help you let go of perfection—and start building a business that actually works for you.
🎧 Listen now and take the first imperfect step forward.
👤 About Cassie Morris Cassie Morris is an entrepreneur based in Denver, CO, and the founder of Clover Communications and Strategy, where she helps business owners streamline operations and improve processes. She’s also the owner of Dilly Dally Donut Bar in Bozeman, MT—a business rooted in authenticity, community, and connection.
🔗 Connect with Cassie: 🌐 clovercommunicationsandstrategy.com 🍩 dillydallydonutbar.com
📺 New here? Catch Cassie’s first episode: Episode #56: How Lifetime Goals Shape Your Business