• Gift Offers, Subscriber Retention, and Killer Deals: Subscription Strategy for BFCM

  • 2024/10/08
  • 再生時間: 13 分
  • ポッドキャスト

Gift Offers, Subscriber Retention, and Killer Deals: Subscription Strategy for BFCM

  • サマリー

  • In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year.

    We'll cover:
    • Crafting subscription offers that stand out.
    • Strategies to prevent existing subscribers from canceling to get new offers.
    • Best practices for offering gift subscriptions.
    Ready to optimize your BFCM strategy? Watch to discover proven tactics that will help you scale effectively and retain your most valuable customers.

    Don’t forget to subscribe to my newsletter: https://newsletter.thesubscriptiondoc.com

    Episode Sponsor: Maximize your subscription upsell potential this BFCM season! With Zaymo, you can embed a one-click upsell module into your subscription emails. In an A/B test, a popular health brand saw an 83% lift in upsell sales using this tool. Ready to see it in action? Try Zaymo’s 30-day free trial now and use code DRSUB for 25% off the first 3 months and free setup: https://zaymo.com.
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あらすじ・解説

In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year.

We'll cover:
  • Crafting subscription offers that stand out.
  • Strategies to prevent existing subscribers from canceling to get new offers.
  • Best practices for offering gift subscriptions.
Ready to optimize your BFCM strategy? Watch to discover proven tactics that will help you scale effectively and retain your most valuable customers.

Don’t forget to subscribe to my newsletter: https://newsletter.thesubscriptiondoc.com

Episode Sponsor: Maximize your subscription upsell potential this BFCM season! With Zaymo, you can embed a one-click upsell module into your subscription emails. In an A/B test, a popular health brand saw an 83% lift in upsell sales using this tool. Ready to see it in action? Try Zaymo’s 30-day free trial now and use code DRSUB for 25% off the first 3 months and free setup: https://zaymo.com.

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