In this episode, listeners will learn more about

[00:00:37] The Regulatory Landscape

• Discussion of how California's cannabis system appears "built to fail"
• Analysis of the $191 million in cannabis seizures
• Impact of overtaxation on industry sustainability

[02:01] Black Market Analysis

• Debate over true size of illicit market
• Discussion of crossover between legal and illegal markets
• Supply chain challenges for small growers

[04:04] Growing Methods & Environmental Impact

• Comparison of sun-grown vs indoor cultivation
• Environmental regulations affecting outdoor grows
• Discussion of water usage and contamination issues

[06:27] Quality Control Challenges

• Recent increase in product recalls
• Issues with testing lab credibility
• Problems with current oversight system

[08:32] Industry Future Predictions

• Comparison to beer and wine industry evolution
• Discussion of potential "extinction event" for small farms
• Role of craft cannabis in future market

[11:29] Golden Hour's Approach

• Focus on supporting family farmers
• Importance of sustainable and regenerative growing
• Strategy for sourcing quality cannabis

[19:28] Political Landscape

• Discussion of legislative challenges
• Analysis of pay-to-play politics
• Impact on small producers

[21:42] Working with Legacy Farmers

• Building trust with skeptical growers
• Development of sustainable partnerships
• Creating new business models

[27:10] Business Sustainability

• Discussion of inventory management
• Building farmer relationships
• Long-term business strategy

[29:36] Taxation Issues

• Analysis of increasing tax rates
• Impact on market competitiveness
• Barriers to legal market success

[37:28] Future Outlook

• Importance of consumer education
• Role of farmers markets
• Fighting for industry preservation

In this episode, listeners will learn more about

• The journey from casual cannabis user to industry professional
• The science behind cannabis effects and why experiences vary
• How to make informed choices when visiting a dispensary
• The importance of terpenes and cannabinoids over indica/sativa labels
• The mission behind Goldenhour Collective and its focus on legacy farmers
• Sustainable and ethical practices in cannabis cultivation
• The challenges facing small-scale cannabis farmers in Northern California

TIME STAMPS

• [00:00:00] Introduction and Haylee's entry into cannabis
• [00:01:55] Transition from recreational use to professional understanding
• [00:04:42] The complexity of cannabis effects and plant characteristics
• [00:09:36] Educating consumers on informed cannabis choices
• [00:12:20] Indica vs. Sativa: Debunking myths and understanding terpenes and cannabinoids
• [00:14:52] Tips for new dispensary visitors
• [00:17:15] Advice for budtenders on customer interaction
• [00:18:18] The story behind the Goldenhour Collective
• [00:22:12] Unique aspects of the Goldenhour Collective
• [00:24:39] Sustainable and ethical farming practices