Ever feel like you’re missing the mark when it comes to understanding your customers at a more human level? In this episode, we dive into the Liminal Utility-Persona (LUP) Model—a cutting-edge framework that blends persona creation, utility mapping, and critical decision points to give you an unparalleled view of your audience. We’ll unpack how to identify key “liminal” moments in the customer journey, understand their emotional and rational drivers, and use these insights to craft more meaningful, resonant marketing strategies. Tune in and discover how the LUP Model can transform not just what you say, but how and when you say it, empowering you to create campaigns that truly connect and convert.

Ever wondered how Coca-Cola made Santa Claus the face of Christmas? We’re breaking it down! In this quick dive, we uncover the strategy behind Coca-Cola’s iconic Santa campaign—how they transformed a holiday figure into a global brand ambassador. Join us for key takeaways on how cognitive drivers, emotional resonance, and cultural influence turned a soda into a Christmas tradition and reshaped holiday marketing forever.

Ever feel like your marketing strategy is missing something? We tapped into Google’s NotebookLM to unpack the 7 Questions Framework in this quick and insightful podcast episode! In this episode, we break down the 7 Questions Framework, the ultimate guide to building a marketing plan that works. From defining your audience to crafting the perfect message and choosing the right channels, we’ll explore how answering these seven core questions can transform your campaigns.