In this episode of Gravity Healthcare Hacks, host Melissa Brown (COO of Gravity Healthcare Consulting) sits down with Sheikh Ali, founder and owner of SC Medical Media, to explore the power of LinkedIn for healthcare executives and professionals.

Despite its undeniable reach and influence, LinkedIn often goes underutilized by leaders in senior living and home health.

Melissa and Sheikh discuss why an active, strategic presence on LinkedIn can lead to valuable collaborations, business development opportunities, and professional growth.

Sheikh shares how he transitioned from medical school into entrepreneurship, ultimately focusing on LinkedIn marketing for clinicians and executives.

Together, they delve into practical tips for maximizing your LinkedIn headline, creating engaging content, and connecting with the right network.

Learn how to avoid cookie-cutter approaches, leverage commenting to expand your reach, and stand out as an authentic leader in your field.

Whether you’re new to LinkedIn or looking to overhaul your profile and strategy, this episode will help you unlock the platform’s full potential.

Don’t miss out on the opportunity to bolster your personal brand, attract meaningful connections, and stay ahead in the fast-evolving world of healthcare.

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In this episode of Gravity Healthcare Hacks, host Melissa Brown, COO of Gravity Healthcare Consulting, challenges the status quo of assisted living activities. Inspired by a chilling tale of an abandoned assisted living facility, Melissa explores how current activities calendars often fail to engage today’s residents—those whose formative years were shaped by the 70s, 80s, and 90s. She shares insights on how to rethink activities and experiences, making senior living more relevant and exciting for modern generations. Tune in for practical tips and inspiration to create a vibrant, engaging community that residents will love.

Learn how to think beyond “what Grandma would have liked” and start asking, “What do our residents truly want?”

Find out how to bring fresh energy to your activities calendar in time for the new year!

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In this episode of Gravity Healthcare Hacks, Melissa Brown welcomes Devin Kassi, VP of Home Health Operations at Gravity Healthcare Consulting, to discuss the game-changing potential of ancillary services for senior living providers.

They explore how expanding into home health, outpatient care, and other services can help senior living communities retain residents, diversify revenue streams, and prepare for the future. From leveraging expert insights to navigating complex setups, they share strategies to successfully integrate these services and avoid common pitfalls.

Don’t miss their tips on staying ahead in the evolving senior living landscape.

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