Ryan Ballengee joins JT on Grilling at the Green to discuss the launch of GNN TV, a 24/7 streaming channel dedicated to golf that aims to fill a gap in recreational golf content. They delve into the challenges of transitioning from traditional cable to streaming services, addressing the learning curve many potential viewers face. Ryan shares insights into the programming strategy for GNN TV, focusing on a mix of original content, live competitions, and the importance of highlighting recreational golf. The conversation also touches on recent changes in the PGA Tour's policies to enhance player experience and improve pace of play, reflecting a shift in focus towards showcasing top players. Throughout the discussion, both emphasize the significance of storytelling in golf, highlighting how GNN TV aims to connect with casual golfers and create engaging narratives within the sport.

Takeaways:

• Ryan Ballengee discusses the launch of GNN TV, a 24/7 streaming channel focused on golf.
• The show emphasizes the importance of recreational golfers, offering diverse programming beyond professional events.
• Ryan shares his journey of overcoming skepticism from the industry and building partnerships.
• The PGA Tour is adapting its player field sizes to enhance competition and viewership.
• GNN TV aims to highlight stories and experiences of golfers at all levels.
• The importance of educating audiences on streaming platforms is crucial for GNN TV's success.

Links referenced in this episode:

• golfnewsnet.com
• birdieball.com
• paintedhillsbeef.com

Companies mentioned in this episode:

• Golf News Net
• GNN TV
• Roku
• Amazon Fire
• Apple TV
• Pluto TV
• Westin dealerships
• Weston Kia
• Painted Hills Natural Beef
• Oregon Dungeness Crab Commission

Simon Millington from Golf Brands Incorporated joins the host for a candid discussion on the future of brick-and-mortar golf shops in an increasingly digital marketplace. Millington emphasizes the unique value of independent retailers, highlighting the superior customer service they provide compared to larger chain stores. The conversation delves into the challenges faced by smaller shops, particularly in competing with giants like Golf Galaxy and PGA Superstore, while also touching on the importance of personalized service in the golf industry. Additionally, they explore the complexities of golf club fitting, where Millington argues that fitting should account for a golfer's physicality rather than just their swing on a bad day. The episode wraps up with light-hearted questions about golfing heroes, historical figures, and Millington's message to the world: to simply be happy.

Delving into the intricacies of the golf retail landscape, Simon Millington from Golf Brands Incorporated articulates a fervent defense of independent golf retailers during a candid conversation. He contrasts the personal, tailored experiences offered by local mom-and-pop stores with the impersonal nature of larger chains such as Golf Galaxy and PGA Superstore. Millington's nostalgic anecdotes about visiting local sports shops as a child resonate with the importance of community connections in retail. He underscores the exceptional service that independent retailers can provide, which often leads to customer loyalty and satisfaction. Millington's hope for the future is clear: he advocates for these smaller retailers to not only survive but flourish by harnessing their unique strengths in personalized service and deep product knowledge.

The discussion takes a compelling turn as Millington shares his expertise on golf club fitting, critiquing the industry’s reliance on technology-driven fittings that may not accurately reflect a golfer's true abilities. He warns against the dangers of fitting clubs based on a single day’s performance, suggesting that it is essential for golfers to first refine their skills through lessons before investing in equipment. Millington passionately argues that the focus should be on the golfer's physicality and swing mechanics, rather than just data points from fitting sessions. He presents a refreshing perspective that encourages golfers to seek proper instruction and avoid the common pitfalls associated with ill-advised fittings, thereby fostering a more educated approach to equipment purchasing.

As the conversation evolves, the topic shifts towards significant industry changes, including the debate over rolling back golf balls and equipment regulations. Millington acknowledges the challenges posed by modern advancements in golf technology that allow players to achieve unprecedented distances. He raises concerns about the implications this has for course design and the overall challenge of the game, suggesting that while innovation is vital, it shouldn’t come at the cost of the sport's integrity. Millington's insights culminate in a call for thoughtful governance of golf equipment standards, emphasizing that the game should continue to challenge players, making it a true test of skill and strategy rather than merely a contest of power.

Takeaways:

• Simon Millington emphasizes the unique service and expertise offered by independent golf retailers compared to large chain stores.
• He expresses hope for the survival and growth of independent golf shops amidst online competition.
• Millington advocates for a fitting process that considers a golfer's physicality rather than just their swing mechanics.
• He believes that the golf ball should be governed to ensure a more challenging experience for professional players.
• The discussion highlights the need for golf courses to adapt to modern play styles without compromising their integrity.
• ...

Simon Millington, CEO of Golf Brands Inc., discusses his extensive journey in the golf industry and the revitalization of iconic brands like McGregor, Ram, and Ben Hogan. With nearly 40 years of experience, Simon shares insights into how he transitioned from being a golf rep in the UK to owning and managing multiple golf brands in the U.S. He emphasizes the importance of quality and innovation in their products, highlighting that the clubs they produce today are significantly better due to advancements in technology. The conversation also touches on the challenges and strategies involved in re-establishing these classic brands in a competitive market, as well as the global interest they are receiving. Listeners will gain an appreciation for the craftsmanship behind golf equipment and the dedication to preserving the legacy of legendary names in the sport.

Links referenced in this episode:

• paintedhillsbeef.com
• westonkia.com
• birdieball.com
• ramgolf.com
• mcgregorgolf.com
• benhogengolf.com
• zebragolf.com