• Grow Your Law Firm

  • 著者： Ken Hardison
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Grow Your Law Firm

著者： Ken Hardison
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  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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あらすじ・解説

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
エピソード
  • Maximizing Teamwork for Accelerated Growth With Bert Parnall

    Maximizing Teamwork for Accelerated Growth With Bert Parnall
    2025/03/07
    Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law. Bert grew up mostly in Albuquerque, New Mexico, but also spent several years in Africa as a youth. While pursuing a major in history and French at Rice University, he spent a year studying at La Sorbonne in Paris and six months in Laos. After receiving his undergraduate degree from Rice in 1993, Bert attended the University of Mexico School of Law (J.D., 1997). Bert spent four years as a prosecutor in the most violent county in New Mexico, convicting murderers and rapists through trial by jury. In 2005, Bert began his personal injury practice to help victims of negligence and crime. He now leads a law firm of 15 lawyers and 105 team members, helping thousands of victims recover damages for serious injuries. Bert proposed to Marta Strzyzewski (Miss New Mexico 2001) two weeks after they met. Luckily, she accepted, and they made their home in Albuquerque, together with their four children. Bert is involved with the following community organizations: Rotary Club of Albuquerque (past president), Mothers Against Drunk Driving (board member), New Mexico Trial Lawyers (board member), and the National Crime Victim Bar Association. He and his law firm also sponsor trips for children through Make-A-Wish. After competing in judo for 15 years, Bert now enjoys teaching his kids judo, as well as taking them on hikes, camping, and other trips. What you’ll learn about in this episode: 1. Importance of Teamwork: - Focus on hiring the best people - Emphasize values like teamwork, talent, truth, and tenacity 2. Growth through Learning and Development: - Encourage continuous learning from failures and mistakes - Promote a culture of listening, learning, and sharing ideas 3. Mastermind Groups for Growth: - Leverage mastermind groups for idea sharing and collaboration - Invest in personal and professional development through mentorship 4. Strategic Decision-Making: - Prioritize working on the business rather than in it - Make strategic decisions to drive growth and success 5. Hiring for Success: - Evaluate candidates based on qualities like being humble, hungry, and smart - Seek individuals with a story of challenges, successes, and lessons learned Resources: FB: https://www.facebook.com/ParnallLawFirm Twitter: https://x.com/BertParnallLaw Linkedin: https://www.linkedin.com/company/parnall-law/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 分
  • The Art of Effective Delegation With Micki Love

    The Art of Effective Delegation With Micki Love
    2025/02/28
    Welcome to episode 268 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Micki Love, President & Chief Client Strategist at cj Advertising.

    Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Consulting, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. How to optimize the intake process:
    - Focusing on first-call conversions
    - Using improved terminology

    2. Ways to delegate responsibilities:
    - Crucial for efficiency
    - Allows for personal and professional growth

    3. Reasons to engage in mastermind groups:
    - Provides valuable insights and support
    - Aids in personal and professional development

    4. Discover how to network at events and conferences:
    - Allows for deeper discussions and learning from others' experiences
    - Can drive success in various fields

    5. Learn about referral marketing:
    - Vital for business growth
    - Educating teams on asking for referrals and maintaining consistent marketing strategies Resources: Facebook: https://www.facebook.com/cjAdvertising/

    LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    26 分
  • The Future of Legal Tech: Leveraging AI for Law Firm Growth With Jake Soffer

    The Future of Legal Tech: Leveraging AI for Law Firm Growth With Jake Soffer
    2025/02/21
    Welcome to episode 267 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jake Soffer, Founder and CEO of FirmPilot. Known for founding FirmPilot, the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics &generates high-quality content 10x faster to get more cases on auto-pilot. With a background in natural language processing and machine learning, Soffer leveraged his expertise to address the marketing challenges law firms face, inspired by his brother's work in personal injury law in Miami. He and his team developed advanced models based on large language models to offer legal professionals domain expertise and competitive intelligence. FirmPilot's innovative approach attracted investment from the Legal Tech Fund and previous investors, culminating in a successful Series A funding round. Thomson Reuters’ investment further bolstered the company's growth, granting access to extensive data for enhanced system development. What you’ll learn about in this episode: 1. The Importance of Data Accessibility & Understanding Data:
    - Ensure access to critical data sources like Google Analytics, Google search console, and Google Ads for informed decision-making.
    - Ask questions about data metrics and seek explanations to understand the implications for your marketing strategies.

    2. Why to Request Guidance with Marketing Challenges:
    - Lawyers may lack marketing expertise and struggle with knowing the right questions to ask when evaluating marketing strategies.
    - Request for a cheat sheet outlining essential questions to ask about data and marketing strategies for better decision-making.

    3. Learn About Firm Pilot:
    - Firm Pilot was developed by leveraging AI technology for competitive intelligence and domain expertise, focusing on creating Google-respected content tailored to legal niches.
    - Firm Pilot's implementation led to significant growth for a PI law firm in a hyper-competitive space, overcoming challenges faced with previous marketing agencies.

    4. Role of AI in Workflows & Content Creation:
    - AI tools like Firm Pilot utilize AI models for generating rich, high-quality content that aligns with Google's standards and enhances online visibility.
    - Firm Pilot's AI workflows act as filters to refine content creation, ensuring top-quality output that can effectively compete in a crowded market.

    5. Ways for Continuous Growth and Development:
    - Firm Pilot's success led to securing funding rounds, including investments from Thomson Reuters, enabling further data enrichment and system training.
    - As a Google AI research partner, Firm Pilot focuses on creating high-quality content that caters to Google's standards, emphasizing content value over production methods. Resources:
     Website: https://firmpilot.com/ LinkedIn: https://www.linkedin.com/in/jake-soffer-00797a62/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    22 分

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