• Grow Your Law Firm

  • 著者： Ken Hardison
  • ポッドキャスト

Grow Your Law Firm

著者： Ken Hardison
無料で聴く

  • サマリー

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
    続きを読む 一部表示

あらすじ・解説

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
エピソード
  • Unveiling the Secret Weapon: How Social Media Can Make or Break Your Case! With Roger Foisy

    Unveiling the Secret Weapon: How Social Media Can Make or Break Your Case! With Roger Foisy
    2025/04/11
    Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys.

    Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation.

    Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully combining physical impairments under the AMA Guides, Fourth Edition, with mental and behavioral impairments under the AMA Guides, Sixth Edition. His firm has since secured more successful LAT decisions than any other personal injury law firm in Ontario.

    As a recognized thought leader and speaker, Roger frequently shares his expertise on law firm operations, efficient business practices, and technology integration. Aware of the growing influence of social media evidence—especially after a large settlement offer was lost due to a client’s posts—Roger co-founded Private Footprint®. This innovative tool provides plaintiff attorneys with an affordable and effective way to counteract defense tactics that attempt to dismiss cases based on clients’ social media activity.

    What you’ll learn about in this episode: 1. Impact of Your Client's Social Media on Their Case:
    * Importance of Social Media Monitoring
    * Influence on Client Behavior

    2. Proactive Leveraging of Social Media Monitoring :
    * Utilizing Social Media Evidence for Case Evaluation
    * Modifying Client Behavior through Monitoring

    3. Combat Insurance Company and Defense Tactics:
    * Impact on Insurance Exposure and Settlement Reserves
    * Leveraging Pre-Date of Loss Photos and Videos

    4. Turning Social Media Posts Into an Asset:
    * Strategic Use of Social Media in Legal Proceedings
    * Turning Social Media into a Valuable Asset

    5. Harnessing Social Media Timelines:
    * Accessing Social Media Content Chronologically
    * Enhancing Case Credibility through Social Media Evidence Resources: https://privatefootprint.com/
    Twitter: @privfootprint
    LinkedIn: https://ca.linkedin.com/company/private-footprint Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    続きを読む 一部表示
    21 分
  • Stand Out in the Crowd: Transform Your Law Firm's Digital Presence! With Tanner Jones & Matt Smyers

    Stand Out in the Crowd: Transform Your Law Firm's Digital Presence! With Tanner Jones & Matt Smyers
    2025/04/04
    Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast. Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms. Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky’s philosophy: “Skate to where the puck is going, not where it has been.” He values the company’s focused approach, believing it drives better results and scalability. Tanner credits Consultwebs’ success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers. A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries. Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs’ commitment to marketing exclusively for law firms allows it to deliver strong results. What you’ll learn about in this episode: 1. Content Personalization and Unique Value Propositions: - Personalization plays a crucial role in content creation - Unique value propositions, case results, and testimonials to differentiate content 2. Leveraging AI for Strategic Content Creation and SEO Optimization: - The increasing role of AI in content production is vital to understand - A strategic approach to content creation is necessary to stand out in search rankings 3. Applying Data for Effective Marketing Strategies and Decision-Making: - AI is utilized for data analysis to uncover valuable insights - Data guides marketing strategies and decision-making effectively 4. Effective Data Analysis and Application in Marketing: - Continuous monitoring and analysis of marketing metrics are essential - Informed decisions are made based on meaningful data, not short-term trends 5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach: - Comparing cumulative and digital case counts offers valuable insights - An agile marketing approach is embraced to adapt to evolving market dynamics Resources: https://www.consultwebs.com/ Facebook: https://www.facebook.com/consultwebs/ Twitter: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Podcast: https://www.consultwebs.com/podcast/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    続きを読む 一部表示
    38 分
  • 5 Secrets to Creating Compelling Law Firm Videos With Italo Robinson

    5 Secrets to Creating Compelling Law Firm Videos With Italo Robinson
    2025/03/28
    Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media. Italo is a dynamic social media manager based in Hawaii, specializing in creating engaging video content for personal injury law firms with AI & Stock footage to avoid long production timelines. What you’ll learn about in this episode: 1. The Importance of Purpose in Social Media Content:
    • It is essential to define the purpose of social media content, whether it is for brand awareness, providing value to followers, or generating leads.
    • Creating content that offers value to the audience before promoting the law firm can help establish credibility and keep followers engaged.
    2. Utilizing Captions for Accessibility & AI Content Creation:
    • Including captions in videos is crucial to cater to viewers who watch content with the sound off, ensuring the message is effectively communicated.
    • AI tools can streamline the content creation process, saving time for lawyers who are busy handling cases while maintaining a consistent social media presence.
    3. Time Commitment & Authenticity in Content Creation:
    • Lawyers only need to provide guidance on the type of cases they are interested in targeting, allowing the content creators to produce relevant videos accordingly.
    • Authentic and genuine content, even if shot with simple tools like an iPhone, can often perform better than highly polished, high-budget content on social media.
    4. Avatars in Content Creation & Client Referral Strategies:
    • Avatars could be used in the future to explain legal processes or advice, offering a new dimension to how legal information is shared.
    • Leveraging social media to stay top of mind with clients and provide ongoing value can lead to increased referrals and client retention.
    5. Specific Content Themes & Embracing the Ephemeral Nature of Social Media
    • Tailoring content around specific themes, such as motor vehicle accidents or motorcycle accidents, can help effectively target a particular audience.
    • Recognizing that social media content is ephemeral can encourage a mindset of consistently sharing content without overthinking its permanence.
    Resources: Facebook: https://www.facebook.com/italohimself
    LinkedIn: https://www.linkedin.com/in/italo-robinson/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    続きを読む 一部表示
    19 分

Grow Your Law Firmに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。