Feel like your marketing plan is more of a wish list than a roadmap? Or worse, do you find yourself ditching your plan within weeks—or not having one at all? You’re not alone. Many B2B marketing leaders struggle to create strategic plans that align with business goals, secure executive buy-in, and drive measurable results.

In this episode of Growth Activated, we dive into the 6 essential steps to building a winning marketing plan. You’ll learn how to conduct a comprehensive landscape review, set achievable marketing goals, strategize effectively, and build a flexible execution blueprint that balances focus with adaptability. Plus, I’ll share tips on getting leadership buy-in and ensuring operational readiness to bring your plan to life.

Whether you’re a seasoned marketing leader or building your first strategic plan, this episode is packed with actionable insights to transform your planning process and deliver results that matter.

Ready to take your marketing plan—and your leadership—to the next level? Grab a notebook and hit play!

Highlights:
[00:02] - Introduction to Growth Activated and the importance of strategic marketing planning
[02:15] - Step 1: Conducting a Marketing Landscape Review
[06:36] - Step 2: Vision and Marketing Goal Setting
[10:00] - Step 3: Marketing Strategy Ideation and Planning
[15:15] - Step 4: Building a Marketing Execution Blueprint and Roadmap
[20:55] - Step 5: Securing Executive Buy-in and Approval for your marketing plan
[25:00] - Step 6: Implementation and Operational Readiness
[28:50] - Conclusion: Recap of the six-step marketing planning process

Get the Free Ultimate Marketing Strategy Guide at growthactivated.com

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!

We’ve all seen the headlines: CMOs have the shortest tenure in the C-suite, and B2B marketing leaders are under more pressure than ever to deliver ROI. Marketing leadership is at a crossroads—but what if mastering four critical skills could transform how you lead and help you earn the trust of your CEO?

In this episode of Growth Activated, we explore the future of marketing leadership and uncover the 4 essential traits every B2B marketing leader needs to succeed in 2025. From aligning marketing with business goals to enhancing operational excellence and agility, this episode is packed with actionable strategies to help you navigate today’s complexities and thrive as a marketing leader.

If you’re ready to elevate your career, deliver measurable results, and become a trusted partner to the C-suite, grab a notebook and hit play!

Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.

🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker

Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!