Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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Today we are talking about monetizing your podcast during the holiday season. I promised to share my notes on the three tactics that drive listener engagement and encourage fast action. So, here we go!

Tactic 1: Disappearing Episodes with a Flash Sale Inside

The idea is to create urgency by setting episodes to expire from your RSS feed after a specific time, encouraging listeners to act fast. Here are the steps to follow:

• Publish as a “Bonus Episode” with an expiration date (e.g., 24 hours) such that the episode and offer disappear after the set time.
• Set the episode to reach either only paid or non-paid subscribers, depending on your target audience.
• Include a clear link at the top of the show notes directing listeners to the offer page.

For example, for Black Friday, offer a 10-hour, 50% discount on your Shopify store or suite of courses. Share the discount code within the episode, encouraging fast action before the episode disappears.

Also, clearly state the URL for easy access, and duplicate the page to track traffic from the podcast episode accurately.

Tactic 2: Price Increase Campaign

Use your podcast to announce upcoming price increases, motivating listeners to purchase before the price goes up. You may create the following:

• CTAs: Dedicate call-to-actions (CTAs) at the beginning and middle of episodes, encouraging early engagement.
• Program Updates: Discuss new features and upgrades in specific episodes, explaining the added value of the price increase.
• Client Spotlights: Release mini-episodes or client interviews showcasing successful transformations and results.
• Sales Team Collaboration: Have your sales reps share these episodes with prospects or previous leads to prompt action.
• Exclusive Bonus: Offer an exclusive benefit for podcast listeners, such as a one-on-one onboarding call or special training, rewarding loyal listeners with added value.

Tactic 3: Listicle Episodes with Affiliate Links

Your goal is to generate revenue by sharing valuable product recommendations through affiliate links. Listicles are easy to consume and provide value, which encourages listeners to check out recommended products.

Here are some examples of effective listicles:

• Top 7 Software AI To Add to Your Christmas List
• 5 Amazon Purchases That Instantly Enhance Your Podcast Studio
• 3 Supplements I’m Buying for My Aging Parents to Keep Them Healthy

Here is a bonus tip. Select products that resonate with your audience and include affiliate links in the show notes. Also, affiliate partnerships should be disclosed to maintain transparency with listeners.

Listen to the episode for more details on how to implement these tactics effectively in your podcast.

In This Episode:

00:00 Introduction

00:41 Tactic 1: Disappearing episodes for flash sales

04:26 Tactic 2: Price increase campaigns

11:04 Tactic 3: Listicle episodes with affiliate links

12:50 Episode wrap-up and call to action

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📱 CONNECT with me on Instagram...

Ready to build a high-ranking & profitable podcast? ➡️ https://top10podcasts.com/start

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I’m joined by Kevin Shen, the mastermind behind podcast studios for creators like Sam Parr, Shaan Puri, Dickie Bush, and Nathan Berry. Kevin walks us through his C-L-A-B method—Camera, Lighting, Audio, and Background—designed to help you build an efficient and professional podcast studio that saves time and money while delivering high-quality content.

We talk about how to design your studio for a seamless workflow and avoid common mistakes like bad lighting or poor camera angles.

Kevin also shares budgeting tips, including how much to invest in a “dream studio” and why lighting is often more important than people think. Don’t miss his advice on getting your background design just right to boost credibility and create impact.

So, whether you’re starting from scratch or upgrading your current setup, Kevin’s insights will set you up for lasting success. Plus, grab Kevin’s free gift to see 250+ studio setups for inspiration.

In This Episode:

00:00 Introduction

01:25 Kevin Shen's experience and clientele

02:59 Importance of workflow in studio design

06:35 How getting the studio right impacts productivity

11:30 Steps of setting up a podcast studio: The C-L-A-B method

14:46 Designing for camera vs. interior design

18:49 Common mistakes in podcast studio setup

22:16 Importance of podcast studio lighting setup

24:01 Dealing with natural light challenges

26:16 Budgeting for a podcast studio setup

29:55 Using Pinterest for studio design

32:12 Kevin’s favorite podcast studio equipment: Teleprompters

Get Kevin Shen’s Free Gift:

Dream Studio Starter Kit: https://dreamstudio.co/starter-kit

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Connect with Kevin Shen:

► Website: https://dreamstudio.co/

► Instagram: https://instagram.com/thekevinshen

► YouTube: https://youtube.com/thekevinshen

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

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Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

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Joe Fier, a creative marketer and the host of the Hustle and Flowchart Podcast, joins me today to discuss the best strategies for podcast guest acquisition. Joe shares his proven techniques for landing high-profile guests like Russell Brunson and Guy Kawasaki, emphasizing confident self-presentation and the power of cold pitches.

We’ll talk about the critical role of networking, from attending seminars to leveraging virtual connections, and break down Joe's Dream 100 strategy. You'll also learn how to create a targeted list of desired guests and actively pursue introductions through your network.

Tune in for details on how Joe uses AI cloning tools like Delphi to expand content reach and discover how these technologies could revolutionize your podcast production and audience engagement strategies.

In This Episode:

00:00 Introduction and Joe’s top five notable guests

02:51 Strategies for securing big names on your show

05:38 The power of confidence when cold calling guests

07:17 Joe’s Dream 100 Strategy for connecting with people

11:43 Connecting with big names through a unique email signature

14:27 How to implement the Dream 100 Strategy

18:21 The power of networking and referrals through email

22:02 Joe’s contribution to podcasting and media expansion

23:03 Using AI cloning tools for podcast growth

Resources Mentioned in the Episode:

Dream 100 Strategy Training: https://hustleandflowchart.com/how-to-get-introduced-to-anyone-the-dream-100-strategy-joe-fier/

Download the “Dream 100” Template: https://hustleandflowchart.com/dream100

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Connect with Joe Fier:

Website:https://hustleandflowchart.com/

LinkedIn: https://www.linkedin.com/in/joefier

Instagram:https://www.instagram.com/joefier/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start