The Habit-Based Coaching Framework Behind High-Ticket Renewals

Every gym owner wants to change lives…

But most are still stuck selling “workouts and nutrition plans” instead of the transformation clients truly pay for.

In this episode, Scott Carpenter and Andy “Boy” Miller break down the real reason high-ticket programs work — and why clients happily pay $3K–$6K for a 9–12 week experience when it’s structured the right way.

This conversation pulls back the curtain on the Tiny Habits Method, identity-based coaching, and the systems behind mentorship programs that deliver real long-term change… not temporary motivation.

Here’s what Scott & Andy unpack:

It’s NOT the workouts, the macros, or the app.

It’s the mentorship that helps them change the habits and identity behind their old results.

Two clients can do the exact same training — one succeeds, one fails.

The difference? What happens outside your four walls. Habit-based coaching solves this.

From early Precision Nutrition–style habits…

To Atomic Habits…

To BJ Fogg’s Tiny Habits framework (Motivation + Ability + Prompts).

This became the backbone of PTL’s mentorship model.

Motivation is high today… gone tomorrow.

High-ticket programs win because they make habits easy, tiny, and triggered by prompts — so they work even when motivation crashes.

Scott shares how he personally used the method to become a “superhuman version” of himself — and how you can use the same system for clients, staff, and even business operations.

The exact framework used inside PT Legends mentorships, including:

• Discovering the client’s true aspiration + why
• Identifying the most high-impact, easy-to-do habits
• Creating tiny habits that “hardwire” behavior
• Using prompts that fit their real life
• Weekly troubleshooting + iteration
• Celebrating wins to cement identity change

When clients look back 9–12 weeks later and realize:

High-ticket works because it solves the REAL problem — helping clients change their identity through habits, prompts, and consistent coaching.

Your workouts aren’t the product.

YOU are the mentor that rewires their life.

When you master this system, you can:

• Charge premium rates confidently
• Deliver results that clients rave about
• Create a business model that’s profitable AND meaningful
• Become the leader your clients, staff, and community actually need

This is how you build a truly transformational gym — not a “class factory.”

• A proven framework to coach habits that actually stick
• The mindset needed to run life-changing high-ticket mentorships
• Clarity on why your program is worth 3–5X more than you think
• The exact steps to help clients change their identity — not just their weight

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 mentorship + business deep dive with Andy:

📩 Email: Andrew@theprofitlifestyle.com

📧 Questions about mentorship or upcoming events?

Email: info@theprofitlifestyle.com

👉 Ready to build a life-changing, high-ticket program that clients renew again and again?

Schedule your free strategy call now:

ptlegends.com/1on1call

Every gym owner thinks they need more leads.

But what if the real problem isn’t your marketing — it’s your brand?

In this episode, Scott Carpenter and Andy “Boy” Miller break down why your brand message matters more than your next ad campaign… and how it could be the reason you’re attracting the wrong clients, wasting ad spend, and feeling stuck.

They’ll unpack:

✅ The real difference between branding and marketing — and why most owners confuse the two

✅ How to identify your Core Client, Core Problem, and Core Process

✅ Why you might be shouting the wrong message to the wrong people

✅ The simple exercise that instantly clarifies who you serve (and why)

✅ How to use your brand story to make sales effortless

✅ Real examples from gym owners who discovered that “branding clarity” fixed their lead quality overnight

✅ How to build a message that speaks directly to your best clients — so they come ready to buy

💡 Inside the Episode:

Discover how to stop chasing random leads and start attracting the right people through your brand message.

Learn how to position yourself as the guide (not the hero) of your clients’ story — so your marketing finally clicks.

See why the “Core Client → Core Problem → Core Process” framework can simplify everything from your ads to your consultations.

🎯 You’ll walk away with:

A crystal-clear understanding of what your brand actually stands for — and how to communicate it in every piece of marketing you do.

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 brand and business deep dive with Andy: email Andrew@theprofitlifestyle.com

📧 Questions about the mentorship or upcoming events?

Email us at info@theprofitlifestyle.com

👉 Ready to build a brand that attracts high-value clients and grows with ease?

Visit ptlegends.com/1on1call to schedule your free strategy call today.

Every gym owner hits that moment where things should feel great — the classes are full, the community is strong, and the business is stable…

but deep down, something feels off.

You’re not failing — but you’re also not fully satisfied.

In this episode, Scott Carpenter and Andy “Boy” Miller dive into that in-between stage — where your gym is doing well, but you can’t shake the feeling that you’re capable of more.

They’ll unpack:

✅ Why so many experienced owners feel “stuck” even after hitting stability

✅ The danger of constantly chasing the next milestone — and how to measure true progress

✅ Small, high-impact tweaks that can boost profit without adding chaos

✅ When to expand, raise rates, or launch a high-ticket offer

✅ The truth about “working smarter” vs “working harder”

✅ What to do once your gym really is maxed out — from real estate to multiple locations to online coaching

✅ Why your next chapter should serve you — not the other way around

You’ll also hear real stories from gym owners who hit their ceiling, broke through, and built businesses that gave them more freedom — not just more stress.

If you’ve ever thought, “I’m doing okay… but I know I’m meant for more,” this episode will help you find your next level.

• Learn how to turn “doing fine” into “thriving again.”
• Discover the easiest levers to pull for more profit and balance.
• See how to evolve your business model — or even your identity — without burning it all down.

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 business deep dive with Andy: email Andrew@theprofitlifestyle.com

📧 Questions about the summit or mentorship?

Email us at info@theprofitlifestyle.com

👉 Ready to figure out what’s next for your business and life?

Visit ptlegends.com/1on1call to schedule your free strategy call today.

The 10K Weekend Playbook: How to Generate $20K+ in New Revenue Without Paid Ads

Every gym owner eventually hits that moment:

👉 The HVAC dies.

👉 A key coach quits.

👉 A surprise bill hits your account.

…and you suddenly need a fast $10K–$20K, like yesterday.

In this episode, Scott Carpenter and Andy Miller reveal the exact organic marketing play they use (and teach gym owners) to bring in $10K–$50K in less than 30 days — without spending a single dollar on ads.

This isn’t theory. It’s the same play that helped:

✅ Mike generate $40K+ in new business (and still climbing)

✅ David close 18–20K and buy his first house

✅ Multiple owners reactivate old clients & fill high-ticket programs instantly

Inside this episode, you’ll learn:

✅ The 4-phase “10K Weekend” playbook that turns your client list into instant revenue

✅ How to personally reach out to alumni without sounding salesy (and why voice notes close better than emails)

✅ The right way to build anticipation before you launch an offer

✅ What to post, when to post, and how to create urgency without being pushy

✅ Why you DON’T need paid ads — and why they’ll actually slow you down at this stage

If you’ve ever said, “I just need one good cash hit to get ahead again,” this is the fastest way we know to make it happen.

📌 Event Reminder – Gym Profits Summit

📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 November 14–15, 2025

🎟️ Seats capped at 120 gym owners only

At this 2-day interactive workshop, Scott Carpenter and special guest Matt Wilber will help you:

🔥 Build a winnable business model (profit with 150–200 members, not endless volume)

🔥 Master high-ticket sales & add $10K–$20K/month—even from current clients

🔥 Launch offers using this exact “10K Weekend” playbook — LIVE in the room

🔥 Walk away with scripts, assets, and confidence to print money on demand

👉 Join the waitlist now at gymprofitssummit.com



1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free call to launch your own 10K Weekend Play: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Ready to pull off your own cash surge? Join the waitlist now at gymprofitssummit.com

Bringing on an operator or GM can feel like the scariest leap you’ll take as a gym owner. What if it fails? What if they don’t treat your business with the same care you do? And what if you can’t afford it?

In this episode, Scott Carpenter and Andy Boimila break down exactly how to do it the right way. They share their own wins, mistakes, and the lessons learned from hiring (and sometimes failing) with operators and GMs across multiple gyms.

✅ Why bringing on a GM is one of the biggest steps toward freedom for a gym owner

✅ How to structure comp plans—salary, commissions, KPIs, and even profit-sharing models

✅ The right way to “slow drip” responsibilities before giving someone a title

✅ Why you must hire for attitude, energy, and values first—skills can be taught

✅ Trial periods, contracts, and how to protect your business if it doesn’t work out

✅ Real stories of gym owners who built six-figure operators that freed them from the floor

This isn’t theory—it’s step-by-step experience from gym owners who’ve been there. If you’re ready to stop running your gym 24/7 and start building a business that works without you chained to it, this episode is a must-listen.

📌 Event Reminder – Gym Profits Summit

📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 November 14–15, 2025

🎟️ Seats capped at 120 gym owners only

At this 2-day interactive workshop, Scott Carpenter and special guest Matt Wilber will help you:

• Build a winnable business model (profit with 150–200 members, not endless volume)
• Master high-ticket sales & add $10K–$20K/month—even from current clients
• Learn Matt’s 7-Figure Marketing Method that fills gyms without wasting ad spend
• Increase retention and pricing power so clients stay longer and pay more
• Leave with offers, scripts, systems, and everything ready to implement on Monday

🔥 Seats will go fast—join the waitlist now at https://ptlegends.com/gym-profits-summit

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs.

3️⃣ Book a free call with us to build a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Don’t wait—secure your future freedom and join the waitlist now at https://ptlegends.com/gym-profits-summit

This week on the Profit Lifestyle Podcast, Scott Carpenter sits down with Angela Juliet Fornick Rossi and Michelle McKee, founders of Premier Functional Medicine.

💡 This is one of the most educational episodes yet, diving into the fast-changing world of hormones, peptides, and functional medicine—and what every gym owner and fitness entrepreneur needs to know.

✅ The truth about hormones and peptides—why they’re rapidly changing and hard to keep up with.

✅ How Scott’s own doctor helped him heal long-term tendinitis and optimize his health through peptides.

✅ Real client stories: when workouts and nutrition aren’t enough, and why underlying hormonal issues might be the missing piece.

✅ The dangers of “backroom bro-science” peptide use vs. safe, medically guided solutions.

✅ Why peptides like Sermorelin and Tesamorelin can transform recovery, sleep, fat loss, and muscle repair when used correctly.

✅ The business side: how gym owners can better support clients struggling with results despite effort.

This isn’t a sales pitch—it’s pure education from trusted professionals who know their craft inside and out

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Joining Scott live in Scottsdale will be Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott & Matt will show you how to:

• Build a Winnable Model – Maximize profit with 150–200 members instead of chasing volume.
• Master High-Ticket Sales – Scott’s framework that adds $10K–$20K/month in weeks, even from current clients.
• Leverage Matt’s 7-Figure Marketing Method – Flood your gym with paid trials without wasted ad spend.
• Retention & Pricing Power – Charge more, reduce churn, and deliver stronger client results.
• Workshop-Style Implementation – Leave with ready-to-execute offers, scripts, and systems.

📌 Event Details

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟 Seats: Capped at 120 gym owners (intimate & implementation-focused)

👉 Get on the waitlist now: gymprofitssummit.com

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners & fitness entrepreneurs: [Facebook Group]

3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

Most gym owners rely on their software dashboards… but the truth is, they suck. Mindbody, Zen Planner, PushPress—you name it. None of them give you the full picture.

In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boimila explain why every gym needs a custom spreadsheet dashboard to track the real numbers that determine whether your model is winnable—or doomed to fail.

From KPIs and churn to expense leaks and false “top-line” wins, Scott and Andy break down exactly how to stop flying blind and finally run your gym with clarity.

🚀 Gym Profits Summit 2025

This November, join Scott Carpenter and special guest Matt Wilber (multi-location gym owner & creator of the 7-Figure Marketing Method) in Scottsdale, AZ for two full days of hands-on implementation.

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only

Inside the room you’ll learn:

Build a Winnable Model – Profit with 150–200 members (no endless volume chase).

High-Ticket Sales Framework – Add $10K–$20K/month without needing more members.

7-Figure Marketing Method – Flood your gym with paid trials (no wasted ad spend).

Retention & Pricing Power – Why charging more keeps clients longer and happier.

Workshop-Style Implementation – Do the work in the room. Leave with scripts, offers, and systems ready to roll out on Monday.

👉 Waitlist now open: https://gymprofitssummit.com/

⚠️ Tickets will sell out—only waitlist members get first access.

When You’re Ready, Here’s How We Can Help:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners: The Profit Lifestyle Facebook Group.

3️⃣ Book a free call to build your profitable business model: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with Scott Carpenter and Andy Miller!

This episode hits home for every gym owner who’s ever said:

👉 “I don’t have enough leads.”

👉 “If I just had more leads, my problems would be solved.”

The truth? “More leads” isn’t always the answer. In fact, chasing volume without clarity can keep you stuck in grind mode forever.

Scott and Andy break down:

✅ Why “I need more leads” is too vague—and how to define your real number.

✅ The math behind churn, conversion, and client value that reveals exactly how many leads you actually need.

✅ Why organic marketing always beats chasing cheap Facebook leads.

✅ Simple, proven tactics for consistent local exposure (farmers markets, open houses, community workouts, even “Coffee with a Coach”).

✅ How to flip referrals into a perk of membership instead of just an ask.

By the end, you’ll see that the gap between where you are now and where you want to be isn’t as big as you think—it just requires clarity, not guesswork.

This November, join Scott Carpenter and special guest Matt Wilber (multi-location gym owner & creator of the 7-Figure Marketing Method) in Scottsdale, AZ for two full days of hands-on implementation.

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only

Inside the room you’ll learn:

• Build a Winnable Model – Profit with 150–200 members (no endless volume chase).
• High-Ticket Sales Framework – Add $10K–$20K/month without needing more members.
• 7-Figure Marketing Method – Flood your gym with paid trials (no wasted ad spend).
• Retention & Pricing Power – Why charging more keeps clients longer and happier.
• Workshop-Style Implementation – Do the work in the room. Leave with scripts, offers, and systems ready to roll out on Monday.

👉 Waitlist now open: https://gymprofitssummit.com/

⚠️ Tickets will sell out—only waitlist members get first access.

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners: The Profit Lifestyle Facebook Group.

3️⃣ Book a free call to build your profitable business model: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!