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  • 191: Our last episode

    191: Our last episode
    2024/07/29
    After 10 years, we’re ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, we’ll tell you about our decision, reflect on producing 190 episodes of the show, share some podcasting advice, and give thanks to all who helped make this so enjoyable to do. Thank you! Arik and Kevin Please note: Our website - HansonandHunt.com - and previous episodes will be available through December 2024. MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 分
  • 190: AI's impact on search, woke brands, Facebook woos Gen Z

    190: AI's impact on search, woke brands, Facebook woos Gen Z
    2024/06/21
    Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Facebook woos Gen Z Woke brands Spotlight: Quaker Oats photo project Social media warning label AI's impact on Google search Closing: Advice for your to-do list Closing: A drastic social media diet ARTICLES AND LINKS Facebook renews focus on young users Your favorite brand no longer cares about being woke Consumers are less interested in brands taking stances on sociopolitical issues Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond Quaker illustrates the power of mornings with interactive photo series Why I’m calling for a warning label on social media platforms Why publishers fear traffic, ad declines from Google’s AI-generated search results The state of publisher traffic: Framing the evolution and impact of search and referral in 2024 Gartner predicts search engine volume will drop 25% by 2026 Google Zero is here, now what? Ann Handley's latest email newsletter Kara Hardin post What it's like to be off social media FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 分
  • 189: "Bring ya a**", marketing spend study, death of the follower

    189: "Bring ya a**", marketing spend study, death of the follower
    2024/05/24
    What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Gartner’s 2024 CMO Spend Survey The social media news anchor Spotlight: "Bring ya ass" Why social media is the most misunderstood job The Death of the follower Closing: Over-optimization ARTICLES AND LINKS Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024 How the social media news anchor is redefining journalism Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment Why social media is the most misunderstood job in corporate America Social media marketing: The death of the follower The plague of over-optimization Help Every Reporter Out FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 分
  • 188: Refreshed PESO Model, AI Facebook ad fail, social media job study

    188: Refreshed PESO Model, AI Facebook ad fail, social media job study
    2024/04/26
    Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY A refreshed PESO Model Infinite Dial report Spotlight: An AI image fail NISM Social Media Job Study Followers vs. engagement Closing: Coach Mulkey’s PR misstep ARTICLES AND LINKS The newly refreshed PESO Model framework and process The Infinite Dial 2024 Queensland Symphony Orchestra’s Facebook ad fail 2024 NISM Social Media Job Study Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study Instagram chief says follower counts are not a good indicator of account value Kim Mulkey's media relations strategy backfires There's no place for a reptile brain in PR FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 分
  • 187: Web traffic from links, thought leadership, internal comms report

    187: Web traffic from links, thought leadership, internal comms report
    2024/03/22
    There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY The social media productivity report Who sends traffic on the web? Spotlight: Auntie Anne's The 2024 state of internal communications B2B thought leadership impact report Closing: Reasons why employees are distracted ARTICLES AND LINKS The Social Media Productivity Report Who sends traffic on the web and how much? The art of making pretzels part of every conversation The 2024 state of internal communications Is your thought leadership stuck in ‘mutually assured irrelevance’? Reasons why employees are distracted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 分
  • 186: Maximizing LinkedIn, new Pew data, collaborative articles

    186: Maximizing LinkedIn, new Pew data, collaborative articles
    2024/02/23
    What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Maximizing LinkedIn performance New Pew info on social media use Spotlight: Special Bisquick box How to use the art of commenting for PR 2024 Global Comms Report Closing: LinkedIn collaborative articles ARTICLES AND LINKS Key tips on maximizing LinkedIn performance Americans’ social media use ‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket How to use the art of commenting for PR Cision and PRWeek 2024 Global Comms Report LinkedIn shares new insights into engagement with collaborative articles Arik's webinar/10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • 185: 2024 trends, Solo Stove, career contentment

    185: 2024 trends, Solo Stove, career contentment
    2024/01/29
    From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY 2023 Edelman Trust Barometer Gartner social media predictions Spotlight: Solo Stove New media measurement course 2024 trend roundup Closing: Career contentment Closing: Free webinar on social media trends ARTICLES AND LINKS 2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025 Solo Stove’s viral Snoop Dogg partnership fails to spark up sales The Fundamentals of Media Measurement online course Arik's 10 social media marketing trends for 2024 10 non-obvious social media trends you need to consider right now 11 2024 PR trends you need to start preparing for now Three PR trends agencies can’t afford to miss in 2024 Amber Naslund - It's okay to be content where you are Mark Schaefer - From paycheck to purpose: Why I stopped growing my business Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • 184: AI content, crappy photos, comms priorities

    184: AI content, crappy photos, comms priorities
    2023/12/20
    The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Is AI content better and trusted? The employee influencer trend in internal comms Spotlight: The North Face gets "to the choppa" Priorities for comms execs in 2024 Crappy photos on your channels Closing: The mess at X Closing: McDonald’s social job posting ARTICLES AND LINKS AI content Is preferred over human content Readers don't trust AI-generated news The top internal communication trends for 2024 I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next. 8 key priorities for execs and comms leaders 4 bad communications habits to leave in 2023 Elon Musk claims advertisers are trying to ‘blackmail’ him McDonald's job posting for a Director, Social Media and Influencer Marketing FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 分