Lucas James is the Co-founder and CEO of Twiz, a digital marketing agency focused on driving leads for B2B service companies and online stores. Based in Los Angeles, Twiz was founded on the idea that traditional marketing companies were charging businesses too much without producing enough results. Lucas is also the Co-host of the podcast, How To Scale an Agency, and produces a variety of other content in the area of AI news and developing tech.

Entrepreneurship requires taking careful and strategic steps to bring your ideas to life. To increase your probability of success, you need to be innovative, creative, and open to learning new ways of doing business.

The most successful entrepreneurs understand their limitations and leverage their strengths to stand out in the industry. They develop creative strategies for solving complex problems, build sustainable lead-generation plans to attract high-value clients, and invest in the right technology. This is all conducive to increasing a company's value. 

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Lucas James, the Co-founder and CEO and Twiz, about entrepreneurship and lead generation best practices. They also talk about the value of content, the steps to building a successful product, and Lucas' inspiration to build a software platform.