Welcome to the Attract Your Ideal Clients podcast.

This show is for entrepreneurs who sell their expertise, including trainers, consultants, and coaches looking for real-world, actionable marketing advice to help them identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business.

Today, we’ll be talking about ways to measure the success of your marketing.

We’ll cover questions like:

- Why is it so important to have a clear definition of success for your marketing?

- How might success be measured differently in different situations?

- What are some common challenges when trying to measure your marketing’s success?

Joining me on the panel today are:

Christie Calahan, Marketing Director, Great Careers Network (https://www.linkedin.com/in/christieerincalahan)

Faith Boone, Founder at Boone Logic (https://www.linkedin.com/in/faithboone)

Andy Baker, Co-Founder, Creative Director at CreativeFuse (https://www.linkedin.com/in/graphicthread)

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal clients