Hello Blink Show

著者： Shawn Hymel and Harris Kenny
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  • サマリー

  • Welcome to the practical podcast for technical people who want to start their own company. From founding to building your business, we’re here to help.
    © Skal Risa, LLC and Kenny Consulting Group, LLC | Creative Commons Attribution (CC-BY)
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あらすじ・解説

Welcome to the practical podcast for technical people who want to start their own company. From founding to building your business, we’re here to help.
© Skal Risa, LLC and Kenny Consulting Group, LLC | Creative Commons Attribution (CC-BY)
リーダーシップ 経済学
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エピソード
  • Goodbye for Now

    Goodbye for Now
    2021/06/28

    Harris and I are sad to report that we have decided to shut down the Hello Blink Show. We had an incredible time creating the episodes, sharing knowledge about sales and marketing, and meeting amazing new people. We learned a lot from our guests, and we hope you did, too.

    We discuss some of the things we could have done better if we were to go back in time and redo the show:

    • The name “Hello Blink Show” was a potential SEO miss. While it was a unique name and meant someone would land on our site when searching for that phrase, it did nothing to convey what the show was about.
    • We need to find a way to break out of the core group of listeners who either knew us personally or followed one of us on social media.
    • Find a way to build a community for technical people building or running their own companies. Chris Gammell’s Contextual Electronics Forum attracts a similar audience, and we would not want to compete with his forum.
    • We would want to ramp up our production and marketing efforts to include releasing an episode every week as well as engage people more on social media (e.g. Twitter).

    Harris is pivoting his career to go from individualized consulting to building a virtual sales assistant. This pivot grew out of his experience developing Intro CRM. He found that even though Intro CRM provided a simplified set of CRM and sales tools, people were not using it. That revelation led to the idea of creating a productized service to literally help people with sales.

    Shawn is pivoting to focus on embedded machine learning and teaching as opposed to marketing consulting. Part of this focus includes doing research with the hope of being published in academic journals or pursuing a PhD.

    Hello Blink Show will continue to exist as an archive of episodes, but for the time being, we have no plans to produce future episodes.

    Sponsor

    We want to thank Twilio for sponsoring this episode! Twilio is a cloud platform that helps developers automate phone calls, text messages, and other communications through their web API. Check out twilio.com/go/helloblink for more information about using Twilio for automated messaging and IOT applications.

    List of Resources

    Podcast - Pipeline Meeting

    Website - Intro CRM

    Host Contact Information

    shawnhymel.com

    kennyconsultinggroup.com

    LinkedIn - Shawn Hymel

    LinkedIn - Harris Kenny

    Twitter - Shawn Hymel

    Twitter - Harris Kenny

    License Information

    “Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0

    Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0
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    34 分
  • Experiential and Nonsense Marketing with Christine Sunu

    Experiential and Nonsense Marketing with Christine Sunu
    2021/06/14
    Nonsense marketing is the seemingly frivolous activities that marketers do that have a chance of “catching on” or “going viral.” For example, Wendy’s often provocative Twitter account is an example of nonsense marketing. It requires creativity and is often experiential.Christine gives us some other examples of nonsense marketing, such as Ford’s Home of the Future project. The purpose of these projects can be difficult to grasp sometimes if you’re not the intended audience.Shawn gives the example of Bud Light’s “Whatever, USA” campaign where the renowned beer company rented an entire town for a weekend to host a giant party for contest winners. The winners, rather than being drawn randomly, were selected based on personality and social media engagement, as the event was a targeted way to promote the brand through influencers.To make nonsense marketing work, companies need to analyze their audience(s) to determine what kinds of authentic messaging works. If the messaging is missing or the content is inauthentic (e.g. using superficial aspects of viral videos without regard to the audience), nonsense marketing will likely fail.Shawn talks about SparkFun's soldering activities as a form of nonsense marketing. The Badger Hack soldering activity performed much better at SXSW Create (correction: Shawn says “SXSW Edu” in the show, but it should be “SXSW Create”) than the Roshamglo activity at the larger SXSW conference. Christine comments that reaching a critical mass of interest is important and can be more easily achieved in a smaller group.Harris gives the example of Lulzbot manufacturing 3D printers on the CES show floor one year, which attracted a lot of attention from attendees and the press. This helped drive engagement from distributors, which was the ultimate audience of the marketing effort.Christine talks about her project of building an Alexa device inside antique telephones. She sold a few of these as a form of art, which caused a buzz among her tech audience.SponsorWe want to thank Twilio for sponsoring this episode! Twilio is a cloud platform that helps developers automate phone calls, text messages, and other communications through their web API. Check out twilio.com/go/helloblink for more information about using Twilio for automated messaging and IOT applications. List of ResourcesPodcast - Pipeline MeetingWebsite - Intro CRM Guest InformationChristine Sunu is a developer, designer, and creator who builds emotive interfaces and experiences. Though her main area of focus is the overlap between technology and human emotion, she has worked extensively in product, marketing, and design in both hardware and software. She has often worked with developer education and trending content, appearing in videos for outlets such as BuzzFeed and The Verge and helping to coordinate IoT-related content at Twilio. Among other things, Christine has created soft robots for anti-anxiety, produced trending tutorial builds about sourdough bread, levitated paramecium in giant magnetic fields, and attended half of medical school at Yale. She writes and speaks widely about human motivation and interactivity in hardware and connected interfaces, and she engages an international audience through online open-source tutorials. Guest Contact InformationWebsite - Christine SunuLinkedIn - Christine SunuTwitter - @christinesunu Host Contact Informationshawnhymel.comkennyconsultinggroup.comLinkedIn - Shawn HymelLinkedIn - Harris KennyTwitter - Shawn HymelTwitter - Harris Kenny License Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0
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    39 分
  • How to Run a Successful Livestream with Alessandro and Robert

    How to Run a Successful Livestream with Alessandro and Robert
    2021/05/24

    In this episode, we talk to Alessandro Grande and Robert Wolff, who run the Arm Innovation Coffee livestream on YouTube (which you can check out here). They tell the story about how they joined forces about a year ago to create a weekly interview video series during the pandemic.

    Alessandro and Robert use StreamYard to help manage the livestream, including green (waiting) rooms for guests, overlays, and live comment pop-ups. They also use Open Broadcaster Software Studio (OBS Studio) to stream their own personal feeds into StreamYard to manage multiple cameras and other overlays.

    Livestreams are great for making connections with audiences where people can chat and ask live questions. They offer a different form of engagement rather than a video or podcast where audience members are expected to passively watch/listen to the presenters. This helps humanize a brand by allowing customers (or potential customers) to interact directly with the presenters and each other.

    Developer evangelists (advocates, etc.) should consider adding livestreaming to their toolbox as a way to interact with customers and audiences.

    The new form of voice-only hangouts (e.g. Clubhouse, Twitter Spaces) offers something similar to livestreaming, but seems to lack many feedback features available on other platforms, such as the ability for audience members to type something into a chatbox.

    Robert talks about how to measure success with livestreams, which can be different than many common business metrics. These measurements include brand awareness and engagement compared to the amount of time to prepare and create the livestream (i.e. the return on investment). Alessandro mentions that a livestream should offer something to the audience to keep them engaged.

    Sponsor

    We want to thank Twilio for sponsoring this episode! Twilio is a cloud platform that helps developers automate phone calls, text messages, and other communications through their web API. Check out twilio.com/go/helloblink for more information about using Twilio for automated messaging and IOT applications.

    List of Resources
    Arm Innovation Coffee Livestream

    StreamYard
    Open Broadcaster Software Studio (OBS Studio)

    Guest Information

    At the time of this episode’s release, Alessandro Grande has left Arm and taken a new position as Director of Technology at Edge Impulse.

    Robert Wolff is an Ecosystem Developer Evangelist Manager at Arm.

    Guest Contact Information

    LinkedIn - Alessandro Grande

    LinkedIn - Robert Wolff

    Twitter - Alessandro Grande

    Twitter - Robert Wolff

    Host Contact Information

    shawnhymel.com

    kennyconsultinggroup.com

    LinkedIn - Shawn Hymel

    LinkedIn - Harris Kenny

    Twitter - Shawn Hymel

    Twitter - Harris Kenny

    License Information

    “Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0

    Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0
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    36 分
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