エピソード

  • Straightening Out Social Media: Strategies for Your Practice

    Straightening Out Social Media: Strategies for Your Practice
    2024/11/21
    Welcome to the Hey Docs! Podcast with your host Jill Allen.

    Today we are diving into the world of social media and its role in promoting your orthodontic practice with our very own social media expert Jordann from Jill Allen & Associates. She will share insights on building a digital presence, tips for creating effective social media strategies, and how to measure success on these platforms. Whether you're a social media novice or looking to refine your strategy, this conversation is packed with practical advice to help your practice thrive online.

    Let’s get into it!


    Summary

    In this conversation, Jill and Jordann discuss the critical role of social media in modern business practices, particularly for orthodontists. They explore the necessity of social media, how to get started, defining goals, choosing the right platforms, building a strategy, community engagement, tracking ROI, understanding algorithms, and avoiding common pitfalls. The discussion emphasizes the importance of authenticity, consistency, and adapting to the ever-changing digital landscape.

    https://www.practiceresults.com/
    https://www.facebook.com/JillAllenandAssociates/
    https://instagram.com/jillallenandassociates
    https://www.linkedin.com/in/jilljallen/
    https://tiktok.com/@jillallenandassoc


    Takeaways



    • Social media is essential for business growth.
    • Understanding your audience is key to effective marketing.
    • Authenticity in social media builds trust with patients.
    • Choosing the right platform is crucial for engagement.
    • Consistency in posting helps with algorithm favorability.
    • Community engagement can drive referrals and trust.
    • Tracking metrics is important for measuring success.
    • Hiring the right social media manager is vital.
    • Avoid common pitfalls by knowing your brand identity.
    • Continuous learning is necessary for career advancement.



    Chapters

    00:00 Introduction to Social Media in Practice
    02:46 The Necessity of Social Media for Businesses
    06:06 Getting Started with Social Media
    09:01 Defining Goals and Authenticity in Social Media
    11:58 Choosing the Right Platforms for Your Practice
    15:00 Building a Social Media Strategy
    17:58 The Importance of Community Engagement
    21:06 Tracking Return on Investment in Social Media
    23:55 Understanding the Algorithm and Consistency
    27:03 Common Pitfalls in Social Media Strategy
    30:01 Final Thoughts and Advice


    Connect With Our Advertisers

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    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:

    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    58 分
  • Trends and Technology for Modern Orthodontic Practice Design

    Trends and Technology for Modern Orthodontic Practice Design
    2024/11/14
    Welcome to the Hey Docs! Podcast with your host Jill Allen. Today I am catching up with my friend Felipe Lopez from Joe Architect, an expert in the evolving field of architectural design. While many of you might remember our previous conversation, it's time for a refresh as we dive into the latest changes and trends shaping office spaces today. We’ll explore how technology is revolutionizing design, the new challenges in building and designing spaces, and what you need to know if you're considering working with a firm like Joe Architect.Let’s get get started! SummaryIn this conversation, Jill and Felipe discuss changes in orthodontic office design and architecture. They talk about the impact of COVID-19 on orthodontic build-outs and the importance of incorporating social media spaces in office layouts. They also discuss design trends such as the use of arches, textured wall coverings, and decorative hardware. Felipe highlights the importance of considering technology in office design, including the need for flexible spaces for 3D printers and the integration of technology in waiting rooms. They also address obstacles in the design process, such as the need to consider floor structures in high-rise buildings and the challenges of financing and budgeting for construction costs. In this conversation, Jill and Felipe discuss the importance of early involvement of architects in orthodontic office projects. They talk about the benefits of getting preliminary pricing and design concepts before signing a lease or starting construction. They also discuss the challenges of finding contractors and managing expectations throughout the design and construction process. Felipe emphasizes the importance of clear communication, building relationships, and being intentional in the design and construction of orthodontic offices.https://joearchitect.com/http://www.linkedin.com/company/joearchitecthttps://www.facebook.com/pages/JoeArchitect/106479840195https://plus.google.com/103944525043720943838/posts?hl=enhttp://www.pinterest.com/joearchdesign/TakeawaysCOVID-19 has impacted orthodontic office design, with a focus on incorporating social media spaces in layouts.Design trends include the use of arches, textured wall coverings, and decorative hardware.Technology plays a significant role in office design, with considerations for 3D printers, X-ray units, and media displays.Obstacles in the design process include the need to consider floor structures in high-rise buildings and challenges with financing and budgeting for construction costs. Early involvement of architects in orthodontic office projects can help with preliminary pricing and design concepts.Finding reputable contractors and managing expectations is crucial in the design and construction process.Clear communication and building relationships with architects, contractors, and other professionals is important for successful orthodontic office projects.Being intentional in the design and construction of orthodontic offices can help create a space that aligns with the dentist's vision and brand.Chapters00:00 Introduction and Background03:30 Changes in orthodontic Office Layouts and Architecture08:21 Design Trends in orthodontic Office Design20:00 Integrating Technology in orthodontic Office Design27:19 Obstacles in the Design Process37:35 Early involvement of architects in orthodontic office projects41:28 Challenges in finding contractors and managing expectations44:45 Design approval for unbuilt spaces48:37 Being clear about intentions and budget53:04 Managing expectations and avoiding unrealistic design goals56:01 The importance of clear communication and building relationshipsConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
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    1 時間 8 分
  • The Power of Self-Belief: A Precursor to Success

    The Power of Self-Belief: A Precursor to Success
    2024/11/07
    Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I can’t wait to take deep dive into a topic that resonates with many of us—self-doubt and its impact on our potential with returning guest Dr. Tarryn MacCarthy from The Business of Happiness. She will share insights into how self-doubt is fostered by societal and educational structures and how it holds us back from achieving our full potential. We’ll also explore practical strategies for overcoming self-doubt and how doing so can unlock greater success in both our personal and professional lives.Let’s dive in! SummaryTarryn MacCarthy shares her journey of finding happiness and success as an orthodontist and how self-doubt can lead to burnout. She discusses the societal and educational factors that contribute to self-doubt and the importance of self-belief. Tarryn emphasizes the need for self-forgiveness, self-compassion, and setting boundaries to overcome self-doubt. She also highlights the impact of external validation and the importance of recognizing situational factors in evaluating feedback. Tarryn encourages listeners to foster resilience and embrace personal growth. In this conversation, Tarryn MacCarthy and Jill discuss the importance of self-belief and overcoming self-doubt. They explore the concept of the inner critic, or 'Bitchy Becky,' and how to separate ourselves from negative thoughts. They emphasize the power of change and stepping outside of our comfort zones to foster growth. Tarryn shares practical exercises for building self-belief, such as celebrating ourselves and reflecting on past challenges. They also discuss the importance of investing in oneself and taking time for self-care.https://thebizofhappiness.com/https://www.instagram.com/thebizofhappiness/https://www.facebook.com/thebusinessofhappinesshttps://www.linkedin.com/in/dr-tarryn-maccarthy-2b401b123/https://podcasts.apple.com/us/podcast/the-business-of-happiness/id1537122859TakeawaysSelf-doubt can lead to burnout and hinder personal and professional growth.Societal and educational factors contribute to self-doubt, but it can be unlearned.Self-belief is crucial for happiness and success.Recognize the situational factors and set boundaries to overcome self-doubt.Practice self-forgiveness and self-compassion to foster resilience and personal growth. Separate yourself from negative thoughts and recognize that they are often echoes from other people or past experiences.Stepping outside of your comfort zone is necessary for growth and change.Investing in yourself and building self-belief is crucial for success.Take time for self-care and celebrate your achievements.Chapters00:00 Introduction and Background03:00 The Journey of Finding Happiness and Success06:23 Unlearning Self-Doubt: Societal and Educational Factors09:49 The Power of Self-Belief14:10 Recognizing Situational Factors and Setting Boundaries17:33 Self-Forgiveness and Self-Compassion24:05 Separating Yourself from the Inner Critic26:43 The Power of Change: Stepping Outside of Your Comfort Zone29:28 Investing in Yourself: Building Self-Belief for Success35:37 Self-Care and Celebration: Taking Time for YourselfConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
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    51 分
  • Shifting Your Focus: From 'How' to 'Who' with Jill Allen

    Shifting Your Focus: From 'How' to 'Who' with Jill Allen
    2024/10/31
    Welcome to the Hey Docs! Podcast with your guest host Jessi Megna. Today, Jill and I will be diving into some game-changing concepts and her favorite ideas from the book Who Not How. This episode is all about looking for ways to improve your practice through delegation and goal setting. We’ll explore why the idea of 'Superman Syndrome' might not be all it’s cracked up to be and how shifting your focus from doing everything yourself to finding the right 'who’s' can transform your practice. Let’s get started! Summary In this episode, Jessi and Jill discuss the importance of delegation and the concept of 'Who Not How' in business. Jill shares her passion for outdoor activities and how it reflects her adventurous spirit. They delve into the challenges of Superman syndrome, where business owners feel the need to do everything themselves, and how this can hinder growth. The conversation emphasizes the significance of surrounding oneself with the right people and leveraging networks for success. Jill provides practical examples of how to shift from a self-centered approach to a more collaborative one, ultimately leading to greater freedom and success in both personal and professional life. https://www.instagram.com/jillallenandassociates/https://www.linkedin.com/in/jilljallen/https://tiktok.com/@jillallenandassochttps://www.facebook.com/JillAllenandAssociates/ Takeaways Surround yourself with the right people to grow.Recognize and address your Superman syndrome.Start small by delegating one task at a time.Identify what you truly want from your business.Trust but verify your team members' capabilities.The multiplier effect can enhance your network.Investing in yourself is crucial for growth.Don't be afraid to start, even if it's messy.Evaluate what tasks are bottlenecking your success.Always seek out those who can do it better than you.Chapters 00:00 Introduction and Passion Pursuits02:46 Exploring 'Who Not How' and Its Impact07:14 Superman Syndrome: The Limiting Factor12:29 Shifting from 'I' to 'Who' in Business18:58 The Multiplier Effect: Leveraging Your Network23:43 Delegation: The Key to Freedom31:25 Top Takeaways and Final Thoughts Connect With Our Advertisers OrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Donate to 180 Ministries - Donate to 180 Ministries (bloomerang.co) Learn More - www.180ministries.net Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jessi Megna Produced by Jordann KillionAudio Engineering by Garrett Lucero
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    47 分
  • Digital Practice Success: Vision, Tech, and Outsourcing

    Digital Practice Success: Vision, Tech, and Outsourcing
    2024/10/24
    Welcome to the Hey Docs! Podcast with your host Jill Allen. In this special episode, I will be exploring the journey of launching a successful orthodontic practice with one of my very own start-ups Dr. Adam Reynolds of OrthoDesignCo. Adam will share the inspiring process of creating and staying true to a practice vision, even in the face of challenges, and how fully embracing digital solutions from day one has shaped their practice. We’ll also dive into the strategic decision to outsource key functions, allowing the practice to operate with the efficiency of a DSO while maintaining independence, along with top advice for anyone looking to start their own practice. Let’s get into it! Summary Dr. Adam Reynolds shares his journey of starting his own orthodontic practice and offers advice for doctors considering a startup or acquisition. He emphasizes the importance of having a clear vision and sticking to it, as well as finding mentors who can guide and support you. Dr. Reynolds also discusses the benefits of implementing digital technology in the practice, such as custom braces and remote monitoring. He highlights the impact these technologies have on patient experience, convenience, and communication. Overall, Dr. Reynolds' story showcases the possibility of starting a successful digital practice from the beginning. In this conversation, Adam Reynolds shares his experience with outsourcing and using third-party companies to streamline his orthodontic practice. He discusses the benefits of using orthodontic software systems and details how outsourcing certain tasks, such as phone answering services and virtual assistants, has allowed his team to focus on patient care. Adam emphasizes the importance of creating systems and regularly refining them through team meetings. He also highlights the value of open communication and a positive team culture in managing a successful practice. https://orthodesignco.com/https://www.instagram.com/OrthodonticDesignCo https://www.facebook.com/p/Orthodontic-Design-Co-100074576224017 https://www.youtube.com/channel/UCxitKOFl72o25CQANCjLeGg/videos Takeaways Having a clear vision and sticking to it is crucial when starting a practice.Finding mentors who can guide and support you is invaluable.Implementing digital technology, such as custom braces and remote monitoring, can greatly enhance patient experience, convenience, and communication.Starting a digital practice from the beginning is possible and can lead to a successful and efficient practice. Outsourcing certain tasks can streamline operations and free up time for the team to focus on patient care.Using orthodontic software systems can simplify ordering and streamline office processes.Regular team meetings and open communication are essential for creating and refining systems.Building a positive team culture and encouraging team members to take ownership of systems can lead to a more successful practice.Chapters 00:00 Introduction and Background03:03 The Importance of Having a Clear Vision08:02 The Value of Mentors in the Startup Journey14:03 The Benefits of Implementing Digital Technology20:09 Starting a Successful Digital Practice from the Beginning27:19 Streamlining Operations Through Outsourcing and Software Systems29:22 Creating and Refining Systems Through Regular Team Meetings36:28 The Value of Open Communication and Positive Team Culture Connect With Our Advertisers OrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Donate to 180 Ministries - Donate to 180 Ministries (bloomerang.co)Learn More - www.180ministries.net Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
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    53 分
  • Adapting to Change: Invisalign's Legal Impact and Google AI in the Orthodontic Industry

    Adapting to Change: Invisalign's Legal Impact and Google AI in the Orthodontic Industry
    2024/10/17
    Welcome to the Hey Docs! Podcast with your host Jill Allen.Today, we’re diving into the ever-changing world of online marketing and AI in the ortho industry, and we’re excited to have a special guest from Kaleidoscope with us. From the latest on Invisalign’s impact on digital marketing to navigating Google AI issues, we’ll explore how practices can stay compliant and avoid common pitfalls. Get ready for a fascinating conversation filled with actionable advice to protect and enhance your practice’s online presence!Let’s dive in!SummaryIn this conversation, Jill and Mary Kay Miller discuss the current challenges and changes in the orthodontic industry, particularly focusing on the implications of Invisalign's legal issues and the evolving landscape of digital marketing and Google AI. They explore the importance of adhering to trademark laws, the impact of recent lawsuits on orthodontic practices, and the necessity for businesses to adapt to new verification processes introduced by Google. The discussion emphasizes the need for orthodontists to stay informed and proactive in managing their online presence and marketing strategies.https://thekaleidoscope.com/https://www.facebook.com/KaleidoscopeDigitalMarketinghttps://www.instagram.com/kaleidoscopedigitalmarketing/https://www.linkedin.com/company/kaleidoscope-digital-marketinghttps://www.youtube.com/channel/UCgL0vSJArWwhTeqE1jHLzzwTakeawaysMary Kay Miller is a leading digital marketing consultant in the orthodontic industry.Invisalign's recent legal issues have significant implications for orthodontic practices.Practices must be aware of trademark laws when using the term 'Invisalign'.Google's AI is increasingly involved in business verification processes.Orthodontists need to regularly check their Google Business Profile for updates.Practices must provide accurate documentation to Google to avoid losing their online presence.The importance of SEO and proper online marketing strategies cannot be overstated.Practices should be transparent about the products they offer to avoid legal issues.AI can impact how businesses are ranked and verified online.Staying informed about industry changes is crucial for success.Chapters00:00 Introduction to Mary Kay Miller and Kaleidoscope01:55 The Impact of Invisalign's Legal Issues on Orthodontic Practices10:15 Understanding Trademark Infringement Risks for Invisalign Providers15:45 Steps to Ensure Website Compliance and Managing Multiple Aligner Products21:50 Navigating Google AI and Business Verification Challenges27:10 Real-World Examples of Google Business Profile Verification Issues36:30 Preparing for Future Digital Marketing and AI Changes42:40 Speed Round: Fun Questions and Final Advice for Orthodontic PracticesConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Donate to 180 Ministries - Donate to 180 Ministries (bloomerang.co)Learn More - www.180ministries.netAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
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    50 分
  • Elevating Excellence: Transforming Orthodontic Practices for Lasting Growth

    Elevating Excellence: Transforming Orthodontic Practices for Lasting Growth
    2024/10/10
    Welcome to the Hey Docs! Podcast with your host Jill Allen. Today I am joined by special guest Brian Wright from New Patient Group. In this episode we are talking tech, and how it can impact your growth. From changing your mindset, to being mindful of the technology and systems you are bringing into your practice we are covering it all. Let’s get into it! Summary Brian Wright shares his background as a serial entrepreneur and how his experience in professional baseball shaped his career. He emphasizes the importance of having a growth mindset and investing in solutions to fix common problems in the orthodontics industry. He discusses the concept of customer service and how it should be defined as getting what you want from your customers and exceeding their expectations. Brian also highlights the significance of training team members in sales, leadership, and hospitality skills to create a unique and exceptional patient experience. In this conversation, Brian Wright discusses common complaints in the dental industry and highlights the importance of investing in high-quality services and partnerships. He emphasizes the need for orthodontists to shift their mindset from viewing certain expenses as costs to recognizing them as investments that can drive growth and success. Wright also emphasizes the significance of culture and leadership in creating a thriving practice. For new orthodontists, he advises being proactive, implementing systems and outsourcing from the beginning, and focusing on creating exceptional patient experiences. https://newpatientgroup.com/https://www.facebook.com/NewPatientGroup1/https://twitter.com/NewPatientGrouphttps://www.instagram.com/newpatientgroup/ https://www.linkedin.com/company/newpatientgroup/ https://www.youtube.com/c/NewPatientGroupHouston Takeaways Having a growth mindset and investing in solutions is crucial for success in the orthodontics industry.Customer service should be defined as getting what you want from your customers and exceeding their expectations.Training team members in sales, leadership, and hospitality skills is essential for creating a unique and exceptional patient experience.Reducing no-shows and improving conversion rates can significantly impact practice growth.Digital marketing and technology can be utilized to enhance the patient experience and improve practice efficiency. Investing in high-quality services and partnerships is crucial for the success of dental practices.Orthodontists should shift their mindset from viewing certain expenses as costs to recognizing them as investments that can drive growth.Culture and leadership play a significant role in creating a thriving dental practice.New orthodontists should be proactive, implement systems and outsourcing from the beginning, and focus on creating exceptional patient experiences.Chapters 00:00 Introduction and Background07:19 The Power of a Growth Mindset15:23 Redefining Customer Service in Orthodontics19:22 Investing in Team Training for Success21:53 Reducing No-Shows and Improving Conversion Rates25:27 Leveraging Digital Marketing and Technology for Practice Growth29:39 Common Complaints in the Dental Industry36:41 The Importance of Being Proactive43:46 Implementing Systems and Outsourcing from the Beginning50:44 The Significance of Culture and Leadership53:39 Advice for New Orthodontists Connect With Our Advertisers OrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Donate to 180 Ministries - Donate to 180 Ministries (bloomerang.co)Learn More - www.180ministries.net Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
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    1 時間