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  • The Intersection of Advocacy and Orthodontics with AAO CEO Trey Lawrence

    The Intersection of Advocacy and Orthodontics with AAO CEO Trey Lawrence
    2025/04/17
    "Be aware of the risk in the first place"

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    Summary
    In this conversation, Trey Lawrence, CEO of the American Association of Orthodontists (AAO), discusses his role and the importance of advocacy in orthodontics. He highlights the legal risks associated with social media use among orthodontists, particularly regarding HIPAA compliance and FTC regulations. The conversation also touches on the impact of AI in orthodontics and the ongoing tech transformation at the AAO to improve communication and efficiency. In this conversation, Trey Lawrence discusses the transformative changes being implemented at the AAO, focusing on personalized member experiences through AI, enhancing social media presence, and exciting developments for the upcoming AAO 2025. He emphasizes the importance of community engagement and the need for effective communication strategies to better serve members. The discussion also touches on industry challenges and the potential impact of AI on orthodontics.


    Connect With Our Guest
    American Association of Orthodontists - https://aaoinfo.org/


    Takeaways
    • Trey Lawrence is the CEO of the AAO, emphasizing advocacy.
    • Advocacy is crucial for orthodontists and their members.
    • Social media poses legal risks for orthodontists, especially regarding HIPAA.
    • Awareness of legal risks is the first step for orthodontists.
    • FTC regulations apply to orthodontic advertising and endorsements.
    • Disclosure of incentives for reviews is necessary for compliance.
    • AI is transforming the efficiency of orthodontic practices.
    • The AAO is undergoing a tech transformation to improve member communication.
    • Data centralization is key for leveraging AI in orthodontics.
    • Effective communication is essential for member engagement. AI will personalize member interactions significantly.
    • Social media presence needs a major overhaul.
    • AAO 2025 will focus on community and networking.
    • Personalized experiences will help members navigate resources.
    • The organization is defined by its members, not just its structure.
    • AI solutions are becoming more accessible for practices.
    • Maintaining personal connections in orthodontics is crucial.
    • The upcoming annual session promises to be highly engaging.
    • Community engagement is essential for member satisfaction.
    • Addressing student loan debt is a priority for future orthodontists.

    Chapters
    00:00 Introduction to Trey Lawrence and AAO Leadership
    02:54 The Importance of Advocacy in Orthodontics
    06:04 Navigating Social Media and Legal Risks
    09:00 Understanding FTC Regulations and Compliance
    11:50 The Role of AI in Orthodontics and AAO
    14:57 Tech Transformation at the AAO
    24:11 Personalized Member Experience through AI
    27:17 Enhancing Social Media Presence
    34:36 Exciting Developments for AAO 2025
    37:15 Engaging with the Community

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:
    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    47 分
  • Branding That Clicks with eNox Media

    Branding That Clicks with eNox Media
    2025/04/10
    "Your website is your online waiting room"

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    GreyFinch - https://greyfinch.com/jillallen/
    MyOrthoVA - https://www.myorthova.com/get-started
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    RSVP for the Provide AAO Happy Hour - https://docs.google.com/forms/d/e/1FAIpQLSc5SXhZalSUVDY421Af7TcmOBiiECec4OIOIjRjyQJAX1qW8Q/viewform


    Summary
    In this conversation, Amanda Cabrera from ENOX Media discusses the importance of branding and marketing strategies for orthodontic practices. She emphasizes the need for consistency in branding, the evolution of patient experience, and common mistakes made in website design that can hinder patient conversion. Amanda shares insights on how to create a trustworthy brand experience and the significance of aligning online presence with in-office experiences to foster patient trust and engagement. In this conversation, Jill and Amanda discuss the critical role of analytics in online marketing, emphasizing the need for business owners to pay attention to their website's performance. They explore how user experience can be enhanced through website audits and the importance of creating a cohesive brand experience across all platforms. The discussion highlights the significance of understanding user interactions and the impact of micro-interactions on patient engagement.


    Connect With Our Guest
    eNox Media- https://enoxmedia.com/


    Takeaways
    • Branding is more than just a logo; it's the entire experience.
    • Consistency in branding builds trust and familiarity with potential patients.
    • Social media should reflect the same branding as in-office experiences.
    • Authenticity in marketing is crucial for connecting with patients.
    • Websites should prioritize content that helps potential patients feel comfortable.
    • Visual consistency in marketing materials is essential for brand recognition.
    • Patient experience evolves as practices grow and change.
    • Website mistakes can lead to missed opportunities for patient conversion.
    • Regular audits of website functionality are necessary for optimal performance.
    • Engaging with patients online should mirror in-office interactions. Analytics is often seen as a buzzword but is crucial for online marketing.
    • Business owners frequently overlook the importance of website analytics.
    • Websites should be viewed as online waiting rooms for potential clients.
    • Understanding user interactions can lead to better website performance.
    • Rage clicks indicate user frustration and should be analyzed.
    • Conducting a website audit can reveal inconsistencies in branding.
    • Micro-interactions significantly affect user experience and perception.
    • A cohesive brand experience builds trust with potential clients.
    • It's essential for team members to understand the brand's story.
    • Being authentic and vulnerable in business can foster better connections.

    Chapters
    00:00 Introduction to ENOX Media
    02:52 Understanding Branding in Orthodontics
    07:07 Inconsistencies in Marketing Practices
    12:50 The Evolution of Patient Experience
    17:14 Website Mistakes and Conversion Strategies
    25:35 The Importance of Analytics in Online Marketing
    32:10 Enhancing User Experience Through Website Audits
    39:41 Creating a Cohesive Brand Experience

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:
    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    47 分
  • Preparing for Successful Practice Transitions with Bentson, Copple, Patterson & Associates

    Preparing for Successful Practice Transitions with Bentson, Copple, Patterson & Associates
    2025/04/03
    "You need a coach, and you need a mentor" Connect With Our Sponsors -GreyFinch - https://greyfinch.com/jillallen/MyOrthoVA - https://www.myorthova.com/get-startedSmileSuite - http://getsmilesuite.com/ RSVP for the Provide AAO Happy Hour - https://docs.google.com/forms/d/e/1FAIpQLSc5SXhZalSUVDY421Af7TcmOBiiECec4OIOIjRjyQJAX1qW8Q/viewform Summary -In this conversation, Shannon Patterson discusses the evolving landscape of orthodontic practice transitions, emphasizing the importance of mentorship, ownership, and financial stability. The discussion covers market trends, the significance of partnerships, and critical steps for buying or selling a practice. Shannon also highlights the need for proper preparation and professional guidance in navigating transitions, as well as reflections on trends observed in 2024. In this conversation, Shannon Patterson and Jill discuss the intricacies of practice transitions, focusing on the importance of avoiding common mistakes, understanding the evolving landscape of DSOs and OSOs, and the necessity of investing in oneself and one's team. They emphasize the significance of having a senior doctor involved during transitions, the shift in the DSO model towards partnerships, and the need for doctors to outline their personal and professional goals to achieve a balanced and fulfilling career. Connect With Our Guest -Bentson, Copple, Patterson & Associates- https://bcp-advisors.com/ Takeaways - Shannon Patterson emphasizes the importance of mentorship in the orthodontic field.The market has shifted to a buyer's market post-COVID, affecting practice sales.Young doctors are increasingly interested in ownership for long-term wealth.Partnerships are becoming a predominant model in the orthodontic industry.Financial stability is crucial for doctors considering selling their practices.Preparation for practice transitions involves cleaning up financial records.Observation buckets in orthodontics are essential for future patient leads.Professional help is necessary for successful practice transitions.Banks are now more stringent in their requirements for practice purchases.Understanding market demand is key for sellers in the orthodontic field. Avoid costly mistakes in practice transitions.Senior doctors should remain involved during transitions.The DSO model has shifted towards partnerships.Investing in yourself and your team is crucial.Outline personal and professional goals for success.Burnout is a real issue in the dental profession.Younger doctors need support in practice management.Change should be gradual to ease team anxiety.Utilizing consultants can improve practice performance.Work-life balance is essential for long-term satisfaction.Chapters - 00:00 Introduction to Practice Transitions02:52 Rebranding and Transitioning at Benson Copple Patterson05:50 Market Trends in Orthodontics08:57 The Importance of Ownership in Dentistry11:59 Critical Steps for Buying or Selling a Practice18:03 Preparing for Practice Transitions25:03 Reflections on 2024 Trends25:55 Avoiding Costly Mistakes in Practice Transitions34:11 Understanding DSOs and OSOs42:01 Investing in Yourself and Your Team Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits - Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
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    53 分
  • Emotional Intelligence: The Key to Effective Leadership

    Emotional Intelligence: The Key to Effective Leadership
    2025/03/27
    "Healthy leaders help their teams become more healthy” Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/MyOrthoVA - https://www.myorthova.com/get-startedSmileSuite - http://getsmilesuite.com/ RSVP for the Provide AAO Happy Hour - https://docs.google.com/forms/d/e/1FAIpQLSc5SXhZalSUVDY421Af7TcmOBiiECec4OIOIjRjyQJAX1qW8Q/viewform SummaryIn this conversation, Jill and Kimberly Collins explore the significance of personality tests, particularly the Enneagram and MBTI, in enhancing self-awareness and emotional intelligence among leaders and teams. They discuss how these tools can be utilized to improve personal effectiveness, identify triggers, and create a psychologically safe workplace. The dialogue emphasizes the importance of healthy leadership in fostering a supportive environment where team members feel comfortable sharing ideas and learning from mistakes. In this conversation, Kimberly Collins and Jill discuss the importance of establishing boundaries to prevent burnout, the significance of psychological safety in the workplace, and the role of active listening and emotional intelligence in effective leadership. They explore how leaders can repair relationships and foster a supportive environment, as well as the need for ongoing self-reflection and personal growth in leadership roles. The discussion emphasizes the necessity of equipping team members with the tools they need to succeed as they transition into leadership positions. Connect With Our Guest Enneagram Reflections- https://www.enneagramreflections.com/ Takeaways Personality typing systems help describe and categorize patterns of thought, behavior, and emotion.The ultimate goal of personality tests is to improve self-awareness and emotional intelligence.Healthy leaders contribute to the psychological safety of their teams.Emotional intelligence requires active practice and intentional learning.Triggers can serve as valuable information for personal growth.Understanding one's triggers can lead to better self-regulation and communication.Creating psychological safety does not require extra effort but rather healthy boundaries and structure.Leaders should focus on their own health to positively impact their teams.Personality tests can help identify areas of least satisfaction and improve relationships.Compassion is essential when addressing triggers and emotional responses. Delegating tasks is essential to prevent burnout.Clear communication and expectations foster psychological safety.Active listening is crucial for effective team dynamics.Emotional intelligence is key for leaders to respond productively.Repairing relationships strengthens team bonds.Promoting individuals without proper training can lead to challenges.Self-awareness is vital for effective leadership.Understanding team dynamics enhances leadership effectiveness.Coaching and mentoring are essential for developing leaders.Regular self-reflection can improve personal and professional growth.Chapters 00:00 Introduction to Personality Tests02:48 The Role of Personality Tests in Leadership06:03 Emotional Intelligence and Self-Awareness08:57 Identifying Triggers and Blind Spots11:58 Creating Psychological Safety in Teams 19:52 Establishing Boundaries to Prevent Burnout20:40 The Importance of Psychological Safety21:57 Active Listening and Communication22:49 Emotional Intelligence in Leadership24:27 The Power of Repairing Relationships27:00 Developing Next-Level Leadership Skills34:11 Encouraging Self-Reflection and Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
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    40 分
  • Building Wealth: A Financial Planner's Perspective

    Building Wealth: A Financial Planner's Perspective
    2025/03/20
    "What you save is a choice"

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    RSVP for the Provide AAO Happy Hour - https://docs.google.com/forms/d/e/1FAIpQLSc5SXhZalSUVDY421Af7TcmOBiiECec4OIOIjRjyQJAX1qW8Q/viewform


    Summary
    In this conversation, Kyle J Christensen discusses his journey in financial planning, emphasizing a principles-based approach tailored for new doctors and business owners. He highlights the industry's focus on wealth management after assets are created, contrasting it with his philosophy of helping clients build wealth from the ground up. Key principles include paying oneself first and understanding the difference between savings and investments. The discussion also addresses the challenges new business owners face, including managing expenses and planning for unexpected events. In this conversation, Kyle J Christensen discusses the importance of preparing for unexpected life events and the necessity of having a solid financial foundation. He emphasizes the principle of maximum protection in financial planning, highlighting the need for comprehensive insurance coverage and the importance of understanding the details of policies. Kyle also addresses the challenges young professionals face in managing their finances and the agendas of financial institutions, urging listeners to take control of their financial futures.

    Connect With Our Guest
    Unique Advantage- https://uniqueadvantage.biz/


    Takeaways
    • Principles-based financial planning focuses on building wealth.
    • Many financial planners only work with wealthy clients.
    • The financial industry often helps after wealth is created.
    • Paying yourself first is crucial for financial success.
    • Profits should not be an afterthought in business.
    • Expenses can consume all profits if unchecked.
    • What you save is a conscious choice.
    • Savings and investments serve different purposes.
    • Planning for unexpected events is essential for business owners. 100% of us will experience unexpected life events.
    • Protection has nothing to do with needs.
    • You have the right to know what your maximum is.
    • Most people don't have maximum protection.
    • The devil's in the details with disability insurance.
    • What percentage of your income would you want replaced?
    • You're in a battle for control and use of your money.
    • Financial institutions want to separate you from your money.
    • If you don't do the foundation right, you could lose it.

    Chapters
    00:00 Introduction to Financial Planning and Unique Advantage
    03:05 Understanding the Role of a Financial Planner
    05:59 Principles-Based Financial Planning for New Doctors
    08:56 Fundamentals of Financial Planning
    12:00 Paying Yourself First: Strategies for Success
    14:59 Navigating Financial Challenges as a New Business Owner
    17:56 Planning for the Unexpected in Financial Management
    19:25 Navigating the Unexpected in Life and Business
    25:32 Understanding Maximum Protection in Financial Planning
    29:18 Building a Solid Financial Foundation
    30:09 Final Insights for Young Professionals

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

    Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:
    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    39 分
  • Behind the Mic: Jill Allen’s Entrepreneurial Journey and Lessons Learned

    Behind the Mic: Jill Allen’s Entrepreneurial Journey and Lessons Learned
    2025/03/13
    "It's lonely at the top"

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    GreyFinch - https://greyfinch.com/jillallen/
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    Summary
    In this episode, Jill Allen shares her entrepreneurial journey, discussing the evolution of her consulting business, the challenges faced, and the lessons learned along the way. She emphasizes the importance of leadership, team dynamics, and the necessity of pivoting in response to changing circumstances. Jill reflects on her growth as a leader and the significance of establishing core values for her business. The conversation highlights the importance of vulnerability, adaptability, and continuous learning in achieving success in entrepreneurship.

    Connect With Us
    Jill Allen & Associates- https://www.practiceresults.com/


    Takeaways
    • Entrepreneurship is a journey filled with challenges and growth.
    • It's essential to pivot and adapt to changing circumstances.
    • Establishing core values is crucial for business success.
    • Leadership development is a continuous process.
    • Building a strong team is vital for business growth.
    • Vulnerability as a leader fosters trust and connection.
    • Learning from mistakes is key to personal and professional growth.
    • Celebrate small victories to maintain motivation.
    • Seek diverse perspectives to enhance decision-making.
    • Trust your instincts and be brave in making choices.

    Chapters
    00:00 The Journey of Entrepreneurship
    12:02 Navigating Growth and Change
    24:10 Leadership Development and Team Dynamics
    35:55 Lessons Learned and Future Direction
    46:04 Final Thoughts and Future Trends

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

    Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!


    Episode Credits:
    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    55 分
  • Protecting Practices: Cybersecurity Essentials for Dentists and Orthodontists

    Protecting Practices: Cybersecurity Essentials for Dentists and Orthodontists
    2025/03/06
    “Think before you click”

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    GreyFinch - https://greyfinch.com/jillallen/
    MyOrthoVA - https://www.myorthova.com/get-started
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    Summary

    In this episode, Jill interviews Jordan Janz from Cornerstone Computer Solutions, discussing the importance of cybersecurity in dental practices. They explore various threats such as phishing and ransomware, emphasizing the need for employee training and robust IT solutions. Jordan shares insights on the significance of managed services, the differences between Mac and PC security, and the necessity of effective data backup and recovery strategies. In this conversation, Jordan Janz discusses the critical aspects of cybersecurity for dental practices, focusing on how to respond to cyber attacks, the importance of data backups, and actionable steps for practices to enhance their IT security. He emphasizes the need for managed services and regular network assessments to ensure compliance and protection against potential breaches. The discussion also highlights the significance of fostering a culture of caution among staff and the necessity of having a comprehensive IT strategy in place.

    Connect With Our Guest

    Cornerstone Computer Solutions- https://cstonesolutions.net/


    Takeaways
    • Cornerstone specializes in IT for dental and orthodontic practices.
    • Managed services provide proactive IT support rather than reactive solutions.
    • Phishing attacks are becoming more sophisticated and targeted.
    • Employee training is crucial in preventing cyber threats.
    • Ransomware attacks often stem from human error.
    • Investing in high-end antivirus software is essential for protection.
    • Cloud environments require robust security measures.
    • Data backups should be frequent and reliable to minimize loss.
    • Cybersecurity is a shared responsibility between vendors and practices.
    • Understanding the risks associated with different operating systems is vital. Disconnect the computer immediately if a ransomware attack is suspected.
    • Contact your IT provider as the first step in a cyber incident.
    • Having reliable backups is crucial to avoid paying ransoms.
    • On-site backups are still important despite the rise of cloud solutions.
    • A think before you click culture can prevent many cyber issues.
    • Managed service plans are essential for proactive IT management.
    • Regular network assessments can identify vulnerabilities in your system.
    • Cyber liability insurance is a necessary safeguard for practices.
    • Annual HIPAA risk assessments help maintain compliance and security.
    • Investing in IT should be a priority for all practices.

    Chapters

    00:00 Introduction to Cornerstone Computer Solutions
    06:08 Phishing and Spear Phishing Explained
    12:02 Ransomware: Myths and Realities
    18:10 Mac vs. PC: Cybersecurity Considerations
    25:25 Responding to Cyber Attacks
    34:04 Actionable Steps for Practices
    39:57 Managed Services and Network Assessments
    46:04 Final Thoughts and Future Trends

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:

    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    50 分
  • The Future of Orthodontic Patient Care: AI and Robotics

    The Future of Orthodontic Patient Care: AI and Robotics
    2025/02/27
    "A robot doesn't call out sick."

    Connect With Our Sponsors

    GreyFinch - https://greyfinch.com/jillallen/
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    Summary

    In this conversation, Jill and Todd discuss the increasing integration of robotics and AI in orthodontics, focusing on the Zeno robot's role in enhancing workflow efficiency and patient experience. They explore how robotics can alleviate staffing challenges, improve practice efficiency, and provide a unique patient interaction through AI. The discussion also highlights the reasonable investment required for such technology and its potential to differentiate practices in a competitive market.


    Connect With Our Guest

    Zeeno Robotics- https://zeenorobotics.com/


    Takeaways
    • The orthodontic industry is increasingly open to new technologies.
    • Robots can help alleviate staffing challenges in practices.
    • Zeno robots can enhance workflow efficiency by performing routine tasks.
    • AI integration in Zeno allows for interactive patient experiences.
    • Investing in visible technology can significantly enhance patient perception.
    • The cost of robotics in practices has become more accessible.
    • Zeno can help free up staff for more critical tasks.
    • Patient experience can be improved through engaging technology.
    • The investment in Zeno includes software and ongoing support.
    • Practices can differentiate themselves by adopting innovative technologies.

    Chapters

    00:00 Introduction to Todd Blankenbecler and Zeeno
    01:58 The Rise of Robotics in Orthodontics
    08:01 Enhancing Workflow Efficiency with Zeno
    16:06 Integrating AI for a Better Patient Experience
    24:00 The Value Proposition of Robotics in Practices

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:

    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
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    41 分