In this episode, sales copywriter and email marketing strategist Jenny Roth digs into the importance of nailing client voice by conducting solid market research. She also defines the importance of the “rule of one” to craft effective emails. Jenny also offers practical tips for creating engaging emails, maintaining consistency, and leveraging your email list to drive sales while building strong client connections.

Connect with Jenny:

www.jennyrothcopywriting.com

The Email Marketing Podcast (jennyrothcopywriting.com/podcsat)

@jennyrothcopywriting on Instagram

Whether you're a gym owner, marketer, or fitness entrepreneur, this episode is packed with strategies to help your brand stand out in a competitive industry. Kai Huang, studio director at Fit Kit Studio, shares insider tips on how gyms can attract and keep loyal members. You'll find out why community is the ultimate secret weapon, how to target underserved markets, and what your brand can do to stay ahead.

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Follow Kai on LinkedIn: https://www.linkedin.com/in/ykhstudio/

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For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction to Cai Huang's Fitness Journey and Branding Expertise (00:00:00)

Personal Challenges and Overcoming Complacency (00:03:05)

The Importance of Self-Reflection in Personal Growth (00:04:56)

Transition into the Fitness Industry and Branding (00:09:38)

Finding Passion in Fitness Branding and Helping Others (00:10:39)

Key to Standing Out in the Fitness Industry (00:12:37)

Dangers of Targeting Everyone in Gym Marketing (00:13:18)

Understanding Customer Personas for Effective Marketing (00:14:24)

Current Marketing Trends and Tactics in Fitness (00:16:41)

Challenges of Franchise Operations in Fitness (00:18:11)

The Importance of Brand Strategy in Fitness (00:19:28)

Creating Effective Messaging for Gyms (00:23:12)

Clarifying Branding vs. Value Proposition in Marketing (00:23:42)

Common Mistakes in Gym Marketing and Customer Experience (00:24:28)

The Role of Community Building in Fitness (00:25:47)

Changing Dynamics of Gym Community and Inclusivity (00:27:24)

Future of the Fitness Industry and Niche Markets (00:29:15)

The Role of Technology in Enhancing Fitness Experiences (00:29:50)

In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business challenges and the importance of keeping content useful rather than overly promotional. Whether you're new to podcasting or looking to improve your strategy, you'll walk away with practical takeaways you can implement right away.

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Connect with Jamie:

https://www.bravemoonpodcasts.com

https://www.linkedin.com/in/jamiebrookekennedy/

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For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction to Podcasting as a Solution (00:00:00)

B2B Marketing Insights (00:00:22)

Jamie’s Journey to Podcast Production and Marketing (00:02:24)

Understanding Health and Fitness Marketing (00:04:42)

Gym Intimidation and Marketing Challenges (00:05:02)

Value of Podcasting for B2B Companies (00:07:49)

Podcast Listenership Growth (00:09:47)

Podcasting vs. Other Media (00:11:03)

Promoting a B2B Podcast (00:16:19)

Social Media Promotion Strategies (00:21:11)

Building an Email List For Podcast Promotion (00:23:27)

Creating a Podcast Landing Page (00:23:27)

Fostering Community Engagement (00:24:29)

Measuring Podcast Success (00:27:44)

Video Podcasts on Spotify (00:30:29)

Common Mistakes in B2B Podcasts (00:32:18)

In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.

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Connect with Sarah here:

https://www.sarahnoelblock.com/

https://tinymarketing.buzzsprout.com/share

https://www.linkedin.com/in/sarahnoelblock/

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For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her social media: https://linktr.ee/lindamelone

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Time stamps:

Introduction to Lead Magnets (00:00:00)

B2B Marketing in the Health and Fitness Industry. (00:00:34)

Defining Lead Magnets (00:03:31)

Combining Lead Magnet Types (00:05:05)

Choosing the Right Lead Magnet (00:06:33)

Building Trust with Lead Magnets (00:07:45)

Niche Community Engagement (00:11:16)

Using Meetups for Lead Generation (00:12:12)

Email Newsletter Strategy (00:14:04)

Thank You Page Optimization (00:19:24)

Selling with Freebies (00:21:53)

Upselling and Customer Experience (00:22:46)

Lead Magnet Strategies for B2B (00:25:08)

Identifying Pain Points for Lead Magnets (00:26:02)

Lead Magnet Ideas for Gym Members (00:27:19)

"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do they know about your solution or are they still unaware you exist, for example? In this solo episode, I address all the decision-making stages, how to spot them and how to write for each stage. Let's get into it.

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Like these tips? Then you'll love my weekly newsletter. Sign up for free here: https://thecopyworx.com/newsletter/

And be sure to follow me on all my socials: www.linktr.ee/lindamelone

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Time stamps:

Introduction to Mind Reading (00:00:00)

Stages of Customer Awareness (00:00:59)

Stage One: Problem Aware (00:02:06)

Stage Two: Solution Aware (00:02:15)

Stage Three: Product Aware (00:03:15)

Stage Four: Most Aware (00:03:30)

Nurturing Solution Aware Customers (00:04:26)

Building Trust in Product Aware Stage (00:05:31)

Engaging Most Aware Customers (00:05:31)

Conclusion and Call to Action (00:06:43)

Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.

Connect with Allyson here:

Website: https://allysonletteri.com/

LinkedIn: https://www.linkedin.com/in/allysonletteri/ "

Standout Startup" https://amzn.to/3XwDW4d

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Follow Linda on all her socials: www.linktr.ee/lindamelone

Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

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Time stamps:

Customer Journey in Marketing (00:06:37)

The Three P's of Messaging (00:06:50)

Challenges in Messaging (00:09:20)

Importance of Differentiation (00:10:13)

Understanding Customer Needs (00:12:08)

Addressing Uncertainty in Startups (00:13:41)

Competitive Messaging (00:15:22)

Overcoming Resistance to Change (00:16:50)

Messaging vs. Copywriting (00:17:18)

Importance of Defining 'Big Idea' in Copywriting (00:19:21)

Understanding Product Promise (00:19:51)

Adapting to Market Changes (00:22:06)

Brand Personality and Humor (00:25:25)

Using Archetypes in Branding (00:26:25)

Visual Brand Identity (00:29:01)

Copywriting Tips for Founders (00:30:08)

In this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she’s been helping service-based entrepreneurs build client-attraction systems and boost sales without falling into the social media overwhelm trap. Tune in as we break down her 4-step client attraction process and debunk common social media marketing myths.

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Follow Hailey:

Free 4-Steps to Client Attraction Cheat Sheet & Class: https://www.haileyrowe.com/client-attraction

Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup

Website: https://www.haileyrowe.com

Instagram: Https://www.instagram.com/hailey_rowe

Podcast: https://anchor.fm/health-coach-nation

Linkedin: https://www.linkedin.com/in/haileyr

Tik Tok: https://www.tiktok.com/@hailey_rowe/

Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min

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Follow Linda on all her socials here: https://linktr.ee/lindamelone

Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

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Time stamps:

Introduction to Client Attraction (00:00:00)

Haley's Coaching Journey (00:01:55)

Differentiating Coaching Types (00:02:20)

How to Stand Out as a Coach (00:04:59)

Creating Measurable Coaching Packages (00:09:50)

Four Steps of Client Attraction (00:12:14)

Misconceptions About LinkedIn (00:17:15)

Effective Social Media Strategies (00:19:52)

Importance of Email Lists (00:20:52)

Using Hashtags for Visibility (00:22:48)

Client Demographics and Platform Choice (00:25:08)

In my podcast interview with Jason Vana, an expert in LinkedIn and brand strategy, he dives into the importance of defining and implementing an effective brand strategy. We have a lively discussion about brands within the health and fitness industry, specifically the concept of brand differentiation through examples like Planet Fitness. He also tells the crucial steps health and fitness brands need to cultivate for a consistent brand experience across all touchpoints.

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Connect with Jason:

https://www.linkedin.com/in/jasonvana/

Visit his website: https://shft.agency/

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For weekly exclusive tips, sign up for my Copy Conversion newsletter: https://thecopyworx.com/newsletter/

Find me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction of Jason Vana (00:00:00)

Podcast Overview (00:01:21)

Defining Brand Strategy (00:02:47)

Value Proposition vs. Brand Strategy (00:04:45)

Case Study Example (00:06:07)

Unique Value in Branding (00:08:26)

Impact of Brand Strategy (00:10:28)

Resistance to Brand Strategy (00:11:58)

Unique Brand Positioning (00:12:51)

Consequences of Weak Brand Strategy (00:14:40)

Illustrating Brand Differentiation (00:15:53)

Finding Unique Selling Points (00:18:09)

Planet Fitness Brand Strategy (00:20:09)

Client Preferences and Revenue (00:24:26)

Identifying Ideal Customers (00:28:37)

What Matters to Customers (00:31:05)

Competitive Differentiation (00:33:02)

Owning Your Brand Strategy (00:39:12)