When it comes to kindness, one thing is clear. Everyone could use more of it.

Beekman 1802 is a brand built entirely for one purpose: making beauty kinder. And no, not in a jovial or solely ingredient-based sense.

Join Paul as he digs into this deep dive on kindness as a pillar of Brand Advocacy, in conversation with Brad Farrell (Chief Marketing Officer @ Beekman 1802 | ex-Kiehl’s, ex-L’Oréal).

Aiming to be the #1 prestige brand for sensitive skin globally, there are no compromises when it comes to building through word-of-mouth and practical kindness at Beekman.

From the brand’s origin story (hello, goat milk farmer who moved in with the Co-Founders) to the tactical ways both analytical and creative skills can create high-performance marketing teams, this is the science of Advocacy down to an art.

Get ready for Brad’s expert take on…

• Making Beauty Kinder: To your skin, your social media sphere, and yourself. Beekman is a brand utilizing ambassadors like any other in the beauty game, with one key twist; any Advocate of theirs is also rewarded for spreading digital kindness over solely product promotion. Dig into the impact of this choice, and the strategy it takes to deliver it at scale – while still scaling the success of your brand.

• Two-Way Conversations as The Crux of Community: When innovating from the wants of actual customers, a brand can rarely go wrong. Back-and-forths with those in your community are key. From social listening and customer service insights, to requests from ambassadors & Advocates, all feedback must be welcome. Learn how to identify the most actionable insights to surprise and delight your brand fans, turning their thoughts into meaningful action. It’s community building at its best; responsive, inclusive, and genuinely engaging.

• Infusing the Mission Into Every Aspect of Brand: Brad unpacks how to be a living, breathing example of your brand’s core values – making your brand mission a visible, tangible part of everything you do. From communicating product developments to a cohesive experience at any marketing touchpoint, learn how best to align every strategy and every decision with your brand’s north star.

Here’s how you build brands with a mission-driven approach.

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Connect with Brad:

On Beekman 1802’s website

On Brad’s LinkedIn