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How Budweiser Canada Created A National Conversation About Gender Disparity In Hockey
- 2022/10/31
- 再生時間: 24 分
- ポッドキャスト
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サマリー
あらすじ・解説
PR In Canada covered the campaign when it first launched, now we bring you the latest episode of Campaign Corner + where we discuss how the This Game is For Us All campaign moved from an idea to client buy-in, through the execution phase and finally the results.
We sat down with Veronica Bart, Senior Communications Manager at Labatt Breweries of Canada and Julia Des Islets, Senior Director at Veritas Communications [TCO] to discuss the campaign and its impact on gender disparity.