If you’re a parent, you’re probably familiar with something that’s been recently reintroduced into my life. It’s 2 am, and my 7-month-old son wakes up and is in need of a new diaper and bottle. So I get up and head into his room. I’m half asleep, I need to undo his PJs, change the diaper, and redo the PJs. And there is one type of PJ's that are head and shoulders above the rest: the reverse zip PJs. So good in fact, that I’m certain they were designed by parents that had the same exact experience I’ve shared.

Link: What Baby Clothes Can Teach You About Understanding Your Customers

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A few weeks ago Jay Clouse wrote about Experimentality on his blog. This is a concept I love because experimenting is the only way to know if what you're doing works as best as it can.

I've been experimenting a lot with my podcast, content, and automation. I like writing about what I'm trying for my members...I think it's a big benefit of the membership.

I thought I'd give you a little peek into two experiments I'm running now.

Link: Committing to Long Form Content, Plus Little Experiments I'm Trying

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Earlier this month I made two decisions about the newsletter that you may have noticed:

1. I got rid of the “Quick Hits” section (which was mostly my own content) in favor of a 300-500 word section on some top-of-mind topic.
2. I added a monthly digest of all the content I put out during the month, sent on the last weekday of the month.

The two are related. I still want a way to let my newsletter subscribers know about the content I’ve put out, in case they missed it. But it also serves 2 other purposes:

1. It allows me to promote the month’s podcast episodes one more time.
2. The sponsors get one more mention in the newsletter each month.

After putting it together manually, I knew there had to be a better way, so I built version one of a Monthly Digest Engine, designed to aggregate and format all of my links, which I can then add to ConvertKit.

Here’s how I built it.

Sign up at https://howibuilt.it/subscribe

Link: Building a Monthly Digest Engine

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Picture this: it's 2020. Your spouse is a nurse. You have one small kid with another on the way. You know child care will fall full to you for at least half the week.

Oh, and you're trying to run a business. What would you do if your work week was effectively cut in half?

I knew I needed to get help in my business, so I found a VA. Over a few episodes, I'll talk about working with my VA, starting with how I decided I needed one and where I found her.

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Apple is rarely the first to market with a product, and for good reason. Here are 4 lessons you can learn from Apple introducing the Vision Pro at the beginning of the month.

Link: Thoughts and Lesson from the Apple Vision Pro Presentation at the WWDC

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About a month ago I went on a quest to find the perfect webinar software. I create a spreadsheet and everything.

But at CEX, I had a great conversation with Luria Petrucci of Live Stream Pros and I asked her, “What do you think is the best way to run a webinar?”

Here's what she said, and why.

Link: Thinking About Webinar Software

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There are LOTS of great tips on LinkedIn these days, especially in the carousels. But the problem: you can’t easily get data out of the carousels. That means you can’t put them in your notes app, or even click on the links for more details.

Here are 2 ways you can do it: one using macOS’s native image-to-text feature, and one using a great shortcut by David Sparks.

Links

• YouTube Video
• Blog post on MacSparky

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In Part 3 of my Stream Deck Series, I'm covering Page 3 of my Stream Deck XL. Let's Dive in!

- Screenshot of Stream Deck XL Page 2
- eCamm Live
- How I've Configured my Stream Deck
- Get Your Own Stream Deck

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