"In the West, we say hospitality; in Vietnam, it’s still just F&B. Bridging that gap is everything to me." – Jason Pham

This episode with Jason was truly inspiring. Jason’s journey from Australia to Saigon, rooted in his family’s refugee story, brings so much depth to what he does in the hospitality industry here in Vietnam.

He’s not only a skilled mixologist but also an incredible storyteller, blending Vietnamese and Western influences in a way that’s reshaping Saigon’s cocktail scene.

Our conversation really highlights the passion, creativity, and hard work behind his bars, and I think listeners will walk away with a new appreciation for the artistry involved in every drink he serves.

- Niall Mackay

Key Takeaways:

• Jason’s Negroni Secrets: Why he uses Lady Trieu Flower Bomb Gin to elevate his signature cocktail, the Negroni.
• Mastering Hospitality: Jason’s philosophy on remembering guests’ names and creating a welcoming atmosphere in Vietnam’s young cocktail scene.
• Balancing Two Clienteles: How Jason tailors service for both Western expats and affluent Vietnamese in Saigon’s growing bar industry.
• Embracing Cultural Heritage: Jason’s journey as an Australian-Vietnamese and reconnecting with his roots in Vietnam.
• “Viet Kieu” Influence: How a mentor inspired Jason to return to Vietnam to make the most of the emerging market’s unique opportunities.

Chapters:

10:00 - The Secret Ingredients to the Perfect Negroni
22:00 - How Jason Builds Community Through Hospitality
40:00 - Serving Saigon’s Diverse Clientele: Expats and Vietnamese Elites
58:00 - Growing Up Australian-Vietnamese: Jason’s Cultural Journey
01:02:00 - Why Vietnam is a Land of Opportunity for Viet Kieu and Entrepreneurs

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Episode Sponsors:

7 Bridges Brewing Co. - An award winning Vietnamese craft brewery from Da Nang, with breweries across Vietnam!

Tenzing Pacific - I highly recommend them for their professional advice related to personal, family, and business insurance.

The full list of winners is here.

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