• How M&C Saatchi used AI to show the devastating effects of knife crime

  • 2023/04/17
  • 再生時間： 14 分
  • ポッドキャスト

How M&C Saatchi used AI to show the devastating effects of knife crime

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  • This week's guest is Guy Bradbury who is a creative partner at M&C Saatchi. His team created a hard-hitting poster campaign this Mother's Day for the Ben Kinsella Trust that hoped to show the realities of knife crime. To hit home, each time an ambulance siren went by one of the outdoor sites the posters were triggered to show real text messages between mothers and their sons.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

This week's guest is Guy Bradbury who is a creative partner at M&C Saatchi. His team created a hard-hitting poster campaign this Mother's Day for the Ben Kinsella Trust that hoped to show the realities of knife crime. To hit home, each time an ambulance siren went by one of the outdoor sites the posters were triggered to show real text messages between mothers and their sons.

Hosted on Acast. See acast.com/privacy for more information.
続きを読む 一部表示

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