What if success wasn’t just about what you offer, but how people perceive it?

In this episode of Go Influence Life, we uncover a powerful lesson from history—how one man, Antoine-Augustin Parmentier, changed the perception of the potato from a despised crop to a life-saving staple in France. And how legendary director Peter Jackson used the same strategy to get The Lord of the Rings trilogy greenlit.

This episode will challenge you to rethink how you present yourself, your brand, or your work—because people don’t choose products, services, or even people… they choose identities.

Key Quotes & Takeaways:

• “People don’t accept or reject you. They accept or reject their perception of you.” – The key to influence is shaping perception.
• “If something seems exclusive or scarce, people want it more.” – Parmentier’s secret to making potatoes desirable.
• “People don’t buy products, they buy identities.” – Influence is about making others feel like they’re making the best choice.
• “How you frame your value can make the difference between being chosen or ignored.”

🔹 How can you use perception, exclusivity, and scarcity to create influence in your life?

🚀 If this episode resonated with you, share it with someone who needs to hear it! And next time you're around the dinner table… don’t forget the potatoes! 🥔