Want your ads to do more than just get clicks—like actually grow your business profitably? In this episode, I welcome Rebecca Babicz, founder of Fall Line Digital, a boutique growth marketing agency helping purpose-driven e-commerce brands scale sustainably. Rebecca shares her no-fluff approach to paid advertising on platforms like Meta and Google, revealing how she blends analytics with authentic creative to drive bottom-line results. We dive deep into the differences between organic and paid social, why understanding your profit margins matters, and how to craft ad content that genuinely resonates (and converts). Whether you’re a creator, brand owner, or aspiring marketer, Rebecca’s data-backed insights will shift your approach to growth marketing.

Connect with Rebecca Babicz:

Instagram: @bebabz

Instagram: @falllinedigital

LinkedIn: Rebecca Babicz

Website: falllinedigital.com

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

Subscribe now and join our community of forward-thinking creators who understand that in today’s world, there’s nothing “silly” about the power of social media to transform lives and businesses.

🔗 Follow us on Instagram – @showupauthentic

🎥 Follow us on TikTok – @showupauthentic