Anna Hall is an educator, mother of two, and Co-founder of Embody, a privacy-forward menstrual health and wellness app.

As awareness grows around health data privacy, misconceptions about protecting menstrual health data remain widespread. That’s because menstrual health data is often commodified and can be shared or sold without explicit user consent, exposing sensitive information to third parties. With recent legal changes affecting reproductive rights, there is a greater need than ever for secure, user-controlled solutions. What steps should companies take to prioritize and protect sensitive health data?

In a rapidly changing health tech landscape, most regulations haven’t adapted to cover personal wellness apps effectively, especially those designed for menstrual health tracking. Companies like Embody address this by implementing local encryption and avoiding default cloud storage, which safeguards privacy and encourages a user-first approach. By eliminating the need for logins and accounts, Embody limits data access, allowing users to track personal health information privately and securely.

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels talk with Anna Hall, Co-founder of Embody, about developing a privacy- and security-focused menstrual health app. Anna shares the story behind Embody and how the app prioritizes user privacy by eliminating user logins and passwords, keeping user data stored offline and locally on user devices. She highlights misconceptions about menstrual health data privacy and shares how Embody’s design directly addresses these challenges. With features like local encryption and plans to open-source their code, Embody aims to provide secure, user-controlled health tracking that upholds privacy standards.