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How Small Brands Can Compete with Big Brands in SEO
- 2024/08/10
- 再生時間： 48 分
- ポッドキャスト
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サマリー
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あらすじ・解説
Competing with big brands in the world of SEO might seem daunting, especially when they have larger budgets and bigger teams. Don’t let that discourage you. Small brands have unique advantages and opportunities that can be leveraged to stand out in search results. With the right strategies, even a smaller player can make a significant impact. In this podcast episode, we’ll explore practical and actionable SEO tactics that can help your small brand compete effectively, increase your visibility, and connect with your target audience.Transcript Summary00:00 - 00:31 Gab: Welcome to a new episode of *SEO Kwentuhan*. Today’s topic is about how small businesses can compete with big brands in SEO.Gelo: The discussion is centered around the "David vs. Goliath" scenario in SEO. This is relevant for freelancers and small business owners.00:36 - 00:59Gab: Many brands started from scratch and are still growing compared to their competitors. Some SEO agencies may focus on big brands, which can be challenging for smaller entities.Gelo: Yes, there are agencies that focus on big brands.01:07 - 01:47 Gelo: Big brands often outsource SEO, whereas smaller businesses might do it in-house or use freelancers. Corporate SEO often includes additional benefits like taxes, HMOs, and bonuses, which might be outsourced to digital marketing agencies. Gab: It depends on the brand’s budgeting.01:50 - 04:37 Gab: Let’s start discussing our main topic.Gelo: What is the difference between SEO strategies for small and big brands? Is SEO a fair battlefield for all brands?Gab: SEO is not a fair battlefield. Big brands have advantages such as wealth, customer base, and traditional marketing exposure. They also have larger budgets and resources compared to small brands.Gab: Big brands have extensive resources, including affiliates and team members. They operate on a broader marketing scope and various channels. Small brands, however, have the advantage of targeted marketing and a more personal approach. Gelo: Budget discrepancies between small and big brands are significant, especially in advertising. Despite the budget issues, there are tips available for small businesses to compete effectively.04:48 - 10:59Gelo: What unique advantages do small businesses have in SEO?Gab: Small businesses are challengers in the SEO space and can leverage their personal touch.Gab: Small brands can use their brand names and focus on personalization, customer support, and competitive pricing.Gab: Small businesses can focus on local areas and be more flexible with their marketing strategies compared to big brands, which might take longer to implement changes.Gelo: Small brands can foster community connections. Local businesses, for instance, can build relationships within their communities. Examples include participating in local events or creating community-focused initiatives.Gelo: For SaaS startups, community connection through platforms like Facebook groups can be beneficial. They can interact directly with users and receive feedback for improvements.Gab: An example of community advantage is a pharmacy sponsoring local events and giving scholarships, which helps in building a strong local presence.Gelo: Small businesses should not feel disheartened; they have their own angles to leverage in SEO.Gab: The agility of small businesses allows them to adapt quickly to SEO changes, unlike big companies with more rigid processes.Gelo: Small businesses can quickly adapt to algorithm changes, unlike big corporations which face many layers of approval.Gab: Big companies need to go through extensive procedures and case studies to make even small changes.10:59 - 13:11 Gelo: Small businesses can take advantage of their agility compared to big companies. They can quickly test and implement new ideas without the slow processes that big companies face. This agility can be beneficial in SEO strategies.Gab: Discusses his approach to keyword research for small brands. He focuses on keywords that are relevant but not overly competitive. He advises against targeting top competitors directly and instead suggests researching competitors with similar or slightly less domain authority to find achievable keywords.Gab: Elaborates on using competitive research by analyzing what strategies competitors with similar domain authority have used. He suggests mapping out keywords they targeted and evaluating their success. This helps in creating a targeted strategy for small businesses.Gab: Mentions setting clear goals based on keyword research, such as creating a certain number of pages in a specified period to achieve targeted traffic.13:11 - 15:35 Gelo: Introduces unconventional strategies, such as consulting with subject matter experts and customer service teams to understand frequently asked questions. He emphasizes focusing on topics rather than just keywords due to evolving AI and search algorithms.Gelo: Provides an example related to regional language differences...