In this episode, I have on Sam Kamani, who's an entrepreneur, author, and a business podcast host where he interviews founders. He shares his interesting perspectives and experience building SaaS products, the esports niche, and some great case studies of companies that pivoted during COVID.

The COVID situation has affected entrepreneurs in one of two ways. There are those people who have really struggled to keep their business afloat. And then, on the other hand, there are those people who took it as an opportunity to innovate and pivot their businesses despite the circumstances.

As Sam puts it, when there’s a disruption an entrepreneur should look at their strength and assets to better understand what new direction to take. As you’ll hear Sam explain, the solution doesn't always lie in going online. To understand this point, we talk about some great pivot case studies and look at the reasons why they were successful.

We also talk about the characteristics of a good Minimum Viable Product (MVP), which is a topic Sam has written about in his book. He suggests that for tech startups or Saas products, you should focus first on getting users because this is the hardest part. The easiest way to find engaged users is by finding a small niche then growing from there. If you want to learn about finding your niche and getting those first customers, then click that play button now.

Key Takeaways

• Sam's great story and his pivoting experience (01:50)
• How to sell your book successfully on Amazon (07:11)
• Successful Pivot Case Studies and the reason they worked out well (10:53)
• Why the solution doesn't always lie in moving your products and services online (13:49)
• Why investors prefer B2B SaaS startups over B2C (20:12)
• Tech startups should focus on getting an engaged user base (24:56)

Additional Resources 

Sam's Website: samkamani.com

Sam's LinkedIn https://nz.linkedin.com/in/samkamani

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