In this episode of Makers Podcast, Brandon Burns and Tod Pedler welcome Catherine Cervasio, a dynamic female founder and entrepreneur. They dive into Catherine's entrepreneurial journey, highlighting her groundbreaking business Aromababy, the challenges of entrepreneurship, and the importance of persistence. Catherine shares personal stories of innovation, including her latest venture utilizing olive oil waste for skincare products. The discussion also touches on broader themes of innovation, resilience, and the Australian entrepreneurial landscape. Takeaways: Catherine emphasizes the importance of persistence in entrepreneurship. Entrepreneurs often face multiple challenges, from IP issues to copycat products. Innovation and adaptability are crucial to long-term success, especially in evolving markets. Catherine’s experience showcases how business can pivot and grow, using new opportunities like upcycling olive oil waste. Australia's startup scene offers unique opportunities for global expansion, but mentorship and networks are essential. Developing strong intellectual property and trademarks is key to sustaining a business. Female entrepreneurs bring a unique perspective and resilience to the table, often balancing personal and professional demands. Networking and collaboration are critical in unlocking new market opportunities. Check her out here: https://www.aromababy.com/ https://www.linkedin.com/in/catherine-cervasio/