In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses the challenges osteopaths face in marketing and patient retention.

She shares a case study about a client named David, who struggled with ineffective marketing services that promised but failed to deliver new patients. Gilly outlines how they developed a tailored plan to help David regain control over his business, streamline clinic systems, and learn effective marketing strategies. By the end of the episode, David successfully increased his patient numbers and saved significant marketing expenses, transforming his practice.

Introduction to the Episode (00:00:04)
Gilly Woodhouse introduces the podcast and her expertise in osteopathy and business coaching.

David's Initial Struggles (00:00:23)
David sought help for marketing issues, initially appearing successful but facing deeper challenges.

Marketing Missteps (00:01:37)
Discussion of the ineffective marketing service David used, leading to competition and poor patient retention.

Tailored Plan Implementation (00:03:02)
Details on the customized plan created for David, focusing on improving clinic systems and marketing strategies.

David's Progress and Confidence (00:04:37)
David's success in increasing patient numbers and confidence in marketing without relying on external services.

Closing Remarks (00:05:02)
Gilly encourages listeners to reach out for help and reminds them to subscribe for more insights.

Best Moments

'Sadly, David had given away his power and had lost control over his own business and destiny.'

'David has steadily increasing patient numbers and has saved a hefty £1700 per month marketing budget and kept it in his own bank instead.'

'If you'd like to embark on an easy journey towards a busy clinic without overwhelm, why don't you drop me a line at osteobiz.com and I'll be delighted to let you know how we can help you.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.