Russ Somers has tripled his productivity by building a “GPTeam” of AI “employees.” In this episode, from Beyond the Prompt, the head of marketing for Quantified reveals how he’s done it, and how you can build your own virtual team to be more productive and creative.

Russ’s virtual team helps with tasks ranging from webinar content creation to specialized knowledge acquisition. Through personal anecdotes and exploratory conversations, the episode delves into the process of building AI team members, the importance of play in learning and innovation, and strategies for incorporating AI into personal and professional growth.

Highlights include building AI with specific skill sets like 'Wendy Webinar' and 'Roger RevOps,' and the philosophical implications of personifying AI for better engagement and output. And Russ's personal journey from a layoff to pioneering AI productivity tools opens a discussion on the transformative power of AI in the modern workplace.

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Key Moments:

• (00:48) - Meet Russ Summers: The One-Man Marketing Powerhouse
• (02:30) - Introducing Wendy Webinar: A GPT Team Member Revolutionizing Content Creation
• (04:30) - Leveling Up with GPT: Beyond Basic Task Automation
• (06:00) - Roger RevOps: A Custom GPT for Niche Expertise
• (08:55) - Exploring the Next Frontier: Collaborative and Mentorship GPTs
• (15:13) - The Art of Building and Utilizing GPT Staff: Tips and Tricks
• (23:15) - Expanding the Team: Integrating GPTs into Human Workflows
• (24:30) - Exploring Organizational Progress and Tool Adoption
• (26:13) - The Importance of Measuring Effort and Encouraging Experimentation
• (27:38) - Fostering Creativity and Psychological Safety in the Workplace
• (29:54) - Personifying Bots for Better Engagement and Output
• (32:30) - Reimagining Brand Communication in a Conversational World
• (35:46) - The Transformative Power of Play and Exploration
• (39:31) - Strategies for Personal and Professional Growth with GPT
• (48:42) - Concluding Thoughts on Innovation and the Future of Work